Terry Corbell, The Biz Coach
By Terry Corbell
Business Consultant

Are You Hiring? Advertising Tips to Attract the Best Talent



Whether your business has grown so you need to hire a key professional or you’re replacing a person, there are certain advertising-recruitment tips to use.

To avoid wasting your time, you must plan. Think about your objective and job specifications, and keep editing your announcement draft until you get it right.

You don’t want to interview people just to talk. You want to compose your announcement to attract the best person for the job and your organization’s culture. Otherwise, it’s a very expensive process to hire the wrong person only having to start the process all over again.

If you’re replacing a person, consider doing a balance sheet of the former person’s strengths and weaknesses. Then, strategize to get a better person this time.

A job announcement shouldn’t merely indicate a brief checklist of your desired qualifications and requirements.

Technical skills are just the minimum. Attract the best person.

Avoid institutional bias

Be careful. An academic study reveals many companies make the mistake of using gender-biased verbiage in their job postings.

For women applicants, it’s the first indicator that companies unknowingly have institutional bias. Read about the study and get tips to avoid such mistakes here.

If you’re replacing a person, consider doing a balance sheet of the former person’s strengths and weaknesses. Then, strategize to get a better person this time.

Let’s say, for example, you need a key financial person. That’s someone who understands how to communicate professionally with other members of your team, and someone who understands exemplary customer service. And if needed for your business, you’ll want someone who can tactfully collect receivables.

All of this means you need to paint a picture that puts your company in the best light – an explanation of your company’s history and culture. If you’re planning an expansion sometime in the future, be on the lookout for someone who has the acumen to match your goals.

Pick the right advertising medium. The advertising medium is synonymous with the quality your message to attract the right person. In other words, an advertisement on Craigslist is a bad idea – if you seek a highly professional person in finance – nor will it enhance your company’s reputation.

Your announcement should contain the following elements:

  1. Avoid using gender-biased language in your job listing
  2. Write a good description of your business

  3. Narrative about your staff
  4. Description about the position’s role in the company and how you expect it to evolve
  5. Paint a picture about the professional skills you want
  6. Details about the compensation and benefits

From the Coach’s Corner, here are related strategies:

9 Image-Building Steps that Will Attract the Best Workers — Seattle business-performance consultant Terry Corbell explains why it’s hard to get great workers and he gives you 9 quick fixes to attract the best workers.

HR Trends: 12 Ideal Perks for Recruiting Top Millennials — Welcome to the new world of employee recruitment as Millennials are replacing Baby Boomers. Work-life balance is the No. 1 priority for Millennials – ages 18 to 33 – especially those who are parents. Here’s how to recruit around the trend.

HR – Do you Partner with IT for Top Online Recruiting? — If you’re talented in recruiting the best talent, talented applicants will appreciate your talent. That underscores the need to partner with information technology in online recruiting.

Critical HR Recruiting Strategies for Business Profit — By developing strategic recruiting plans, human resources professionals will make significant contributions to the bottom-line profit goals of their employers. So, it’s imperative to innovate in your recruiting processes and market your strategies to senior management and hiring managers.

Write Better Job Descriptions to Attract Best Talent – 16 Tips — To inspire the best candidates to apply for your opening, there are at least 16 strategies to incorporate in your job description.

“When hiring key employees, there are only two qualities to look for: judgment and taste. Almost everything else can be bought by the yard.”

-John W. Gardner


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.




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Seattle business consultant Terry Corbell provides high-performance management services and strategies.