Terry Corbell, The Biz Coach
By Terry Corbell
Business Consultant

Download Speed Matters for WordPress Web Sites – 5 Tips



Actually, download speed matters on all Web sites. Even if your WordPress Web site has compelling content with graphics and pictures, image and user convenience are equally important. So your site’s download speed matters – a lot.

Download speed is important to search engines because they want to be known for providing fast access to sites for Internet users.

woman laptopGoogle was a pioneer in the quest for fast downloads, as I explained in this article: In SEO, Your Site’s Download Speed Matters to Google.

Not satisfied more than a year later, Google offered to help sites to speed up, as I wrote this article: “Google’s Continuing Quest to Increase Page Speeds.”

In huge numbers, businesses, independent professionals and bloggers use WordPress to manage their content.

WordPress is affordable and is easy-to-use – even for non-technical folks.

But as a WordPress site grows in page-content, download speed can become a quandary.

Unlike driving on an interstate freeway, don’t limit the speed of your site’s download time.

Here are five tips:

1. Daily check your site’s Dashboard, as WordPress frequently issues updates. That’s where WordPress will advise you. Caution is advised, however – update your system after the bugs have been worked out in the Beta testing versions.

2. To insure picture-perfect resolution, do a couple of things – Don’t insert a larger-size picture than necessary, and consider installing the complimentary SmushIt Plugin. The plugin will shrink the size of the picture without damaging the resolution.

3. Don’t allow pingbacks from other sites – unless a site has a stronger Google page rank (PR) than your site. Google assigns a PR to each site on a scale of zero to 10. For example, if your site has a three PR and a site with a two PR pings to you, Google’s algorithms will likely penalize you, just as they do if you have too many links to other sites. Many WordPress users turn off the pingback and trackback feature, so their systems don’t slow down.

4. Personally, I don’t recommend it for small sites, but the jQuery Image Lazy Load plugin is known for speeding up download time, which you might find helpful if your site has a lot of pictures and graphics. It’s designed to initially accelerate the download time of images above the page’s fold. As your visitors scroll down a page, the other pictures will appear for the visitors to view.

5. Many WordPress sites utilize a cache plugin, especially the W3 Total Cache to increase download speeds.

From the Coach’s Corner, here are related links:

SEO Tips to Rank No.1 on Bing and Google — Study — There are striking similarities with Bing and Google — Web sites for top brands rank the highest and No. 1 sites are dominant because they have quality content, as well as strong social media signals and backlinks.

Google Details its New Reasoning for Best Web Site Rankings — The world’s most popular search engine has released detailed information on how it evaluates and ranks Web sites.

Checklist: 14 Strategies to Rock on Google — Periodic changes in Google’s search criteria and algorithms have indeed hurt many Web sites. But it’s possible to bullet-proof your site’s prominence on Google by taking 14 precautions, which is worth your time and energy. Google has perennially owned about a 66 percent search-market share in the U.S. and a 90 percent share worldwide.

Google Insights – 23 Key Questions about Your Web Site — Google has unveiled vital information about what it considers important for Web site ranking. Without divulging proprietary information, Google emphasized it’s all about value – quality for Internet users. In other words, there are no shortcuts for success. There’s been a lot of buzz about Google’s algorithm updates, and how they affect Internet sites.

SEO and Other Strategic Tips for a No.1 Rated Blog — To own your blogging niche, you must understand the evolving process — important basics in search engine optimization (SEO) and other strategies.  If you’ve been blogging for awhile, you know success doesn’t keep come automatically. Blogging is arduous work. You must have a strategic blogging goal.

“Fix your eyes on perfection and you make almost everything speed towards it.”

-William Ellery Channing


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Seattle business consultant Terry Corbell provides high-performance management services and strategies.