By Terry Corbell
The Biz Coach
How Not to Worry about Keeping Your Top Employees
Increasingly, employers are worried about filling open slots and retaining their best workers, according to a 2012 survey of 526 human resources professionals.
Sixty-one percent indicate they’re concerned about retention. That’s the conclusion from the study, “Retention of Key Talent and the Role of Rewards.”
Only 49 percent are confident about retention efforts.
Hopefully, you’re able to retain key workers. If you’re finding it challenging to keep your best employees, you know the frustrations and cost of turnover.
Indeed, 83 percent of the study’s respondents is aware of the costs associated with turnover. Two thirds say a salient issue for management is keeping top performers.
The study was conducted in 2012 by Dr. Dow Scott, professor of human resources at Loyola University Chicago and WorldatWork, Hay Group.
The No. 1 reason top talents leave? Pay.
Four other reasons:
- Dissatisfaction with job and responsibilities
- Perception that pay is unfair
- Promotional opportunities
- Concerns about the direction of the organization and its leaders
“Talent wars are going to become intense, not just this year but for the foreseeable future, because jobs are becoming more complex and demanding, Baby Boomers are retiring and Generation X has far fewer people who can fill this gap, and other countries are retaining their most talented people with great job opportunities of their own,” says Dr. Scott.
“Top talent can more easily compare the ‘deal’ or pay package they get from their employer with other organizations via social networking sites like Salary.com, Vault.com and Glassdoor.com,” says Tom McMullen, North America reward practice leader for Hay Group.
“If a company is to thrive in the next decade, they must learn how to recruit, develop and retain key talent in a much more competitive and transparent competitive environment,” he adds.
The study’s three main recommendations:
- Identify key employees and discuss with them their future opportunities with the organization
- Pay key employees above the labor market
- Allow flexible hours or telecommuting
In addition, another proven solution is to power your brand with employee empowerment.
“Rewards professionals are under increased pressure to make counteroffers, increase new-hire offers, and offer special deals to retain key employees,” says Kerry Chou, a certified compensation professional and practice leader at WorldatWork.
“The most successful organizations moving forward will be those that develop a clear definition of what is considered key talent, identify them and make a concerted effort to ensure that those employees are engaged with their organization and satisfied with the full range of organization rewards,” he says.
The study included a cross section of respondents:
- 47 percent – private sector-publicly traded
- 26 percent – private sector-privately held
- 26 percent – public sector and not-for-profit
From the Coach’s Corner, here are three salient readings:
- Are You Successful In Keeping Female Talent? Here’s How and Why
- Strategies: If a Valued Employee Wants a Raise, and Money’s Tight
- Human Resources: The Future of Performance Reviews
“The Customer Comes Second: Put Your People First and Watch ‘em Kick Butt.”
Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.