8 Tips to Make Your Social Media Boost Your E-commerce



If used well, social media is an excellent tool to accomplish two goals – connecting with your existing customers and attracting fans for new business.

Celebrities, politicians and businesses, of course, use social media to engage their fans.

It’s worth noting that social media should be synergized with other elements in your marketing approach.

Here are eight basics to remember:

1. Analyze the best social media for you to create accounts

So first you must know your target audience. What are their habits and preferences? What social media do they tend to use?

If you want to reach professionals, LinkedIn is a must for both B2B and B2C. That’s true whether you want to connect with small businesspeople or folks at big firms. Facebook is the general medium to use for reaching typical B2C.

You can create a business page but the costs might exceed your budget if you boost posts with advertising. Photo-based Web sites – Instagram or Pinterest – will help you show images to engage prospects in a fun way.

Of the two, it might best and there are several ways to use Instagram for revenue. Twitter is ideal for all types of businesses. It’s perfect if you want to publicize the different aspects of your customer service.

2. Make sure your branding is up-to-date

Tap into the emotions of your customers and prospects. Create an emotional need – a desire for them to buy.

Have a great slogan, logo and value proposition. Then, you can update people with a buzz about your new products and promotions and LTOs – limited time offers. Know that Internet shoppers demand the 3 Cs – channels, choices and convenience.

3. For repeat business, offer incentives

Think about how much it costs you to acquire a new customer via advertising. In many cases, it can cost $300 or more in major markets. So, you’ll want each customer to become loyal and buy from you repeatedly.

Do your math to make certain you’re profitable if you devise coupons, deals, discounts and specials – because most good customers want to be valued and appreciated.

4. Use social media for each of your promotions

Frequently offer your products and services – like in a restaurant menu, differentiate each time so customers will be inclined to sample all your offerings. Don’t forget your value propositions.

5. Don’t be predictable and boring

Like a bricks-and-mortar store frequently changes its window displays, use all your social-media options to create variety and excitement. For a unique shopping experience, that means using images, videos, contests, and links to fun/informative articles and blogs.

6. For e-commerce, insert a good shopping cart

Most customers will consider buying for five reasons: What they think of you, the image of your customer, the product or service utility, price and convenience.

So make it easy and convenient to shop.

If you like using Facebook, you can add an online store to your business page so they don’t have the inconvenience of going to another site. Price your products so you can offer free shipping.

7. Strategize with a mobile Web site

Increasingly, people are shopping with their smartphones and tablets. So make sure you have a great mobile site to accommodate them.

8. Accommodate hashtag users

With the exception of Facebook (visual content works on Facebook, but hashtags don’t) hashtags are an excellent tool to help customers and prospects to find you.

For each of your products or benefits, include a hashtag. For example, if you provide free shipping, insert a hashtag (#FreeShipping).

From the Coach’s Corner, here are additional relevant strategies:

Why it’s Never Too Early to Plan for Q4 E-commerce — Get ready ASAP for this year’s Q4 online sales. It’s never too early. Why? A study of e-commerce discloses some secrets you might need to know.

Trending: How Merchants Increase Profits in Q4 Holiday Sales — As consumers continue to start earlier and earlier to shop for their holiday giving, merchants are honing their marketing strategies. Their tools include advertising, brand protection, strategic pricing, staging events, and using traditional media and digital.

Marketing Tips to Run Your Online Business for Higher Profit — E-commerce has made it possible for entrepreneurs to get a fast return on their investments with higher profits. Here’s how they do it.

14 Tips to Profit from Online Customer Reviews — For competitiveness and profits, businesses can’t afford to ignore the potential of online reviews. They’re a factor in revolutionizing commerce.

5 Business Tips to Avoid Problems with an EMV System — To make it tougher for consumers to commit credit card fraud and to make it easy for businesses to avoid charge-back liability, credit card companies are issuing EMV cards.

Plagued by Chargebacks? 5 Ways to Fight Back — Increasingly, merchants are being victimized by chargebacks in illicit of behavior credit-cardholders. To avert being victimized by such fraud, here are five key steps.

“You can’t do it unless you can imagine it.”

-George Lucas


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Photo courtesy stock images at www.freedigitalphotos.net

Social Media – 5 Quick Tips to Boost Your Christmas Sales


If you haven’t started to prepare, get busy if you want to switch strategies to make your cash registers ring.

But there are at least five social-media ways to increase sales by the end of the holiday season, according to strategist/writer Sam Cannon.

ID-100162204 KROMKRATHOGHe offered his tips in E-Commerce Times.

What struck me was his wisdom in this comment:

“Just be sure your social media efforts offer something of benefit to the customer, and you’ll see the benefit to your brand image and bottom line.”

He cites 2009 data – social media triggered 27 percent of 2009’s shopping decisions.

It’s been growing every year since.

Mr. Cannon’s five tips:

1. Use Location-Based Apps.

For example, use Foursquare. Adding location-based promotions is an effective way to drive in-store traffic and creates another touch point for consumer engagement.

2. Give the “Wish List” a Makeover.

Finding that perfect gift for someone can be a challenge, and shoppers oftentimes will turn to gift cards as a last resort. As an alternative, consider a new twist on the “wish list” feature on most leading e-commerce sites.

If your target audience is made up of music fans, launch a poster or album cover creator – something that will resonate with consumers and be seen as less of a chore to assemble.

The most important element here, however, is making the wish list easy to share across all social networking sites.

Whether your Christmas sales are good or bad, both toughen you up for a slow January.

3. Create Custom Shopping Experiences Online.

Some of the most effective retail marketing campaigns are those that create truly personal connections with consumers. After a consumer interacts with the promotion, give them the tools they need to easily share their experience with friends in their social networks so they can join the fun too.

4. Use Social Media Channels to Promote Time-Sensitive Deals.

Retailers have been extremely successful using social media to broadcast time-sensitive deals as a way to reward their loyal customer base. Post-holiday, these deal feeds are a great way to clear out the inevitable stack of returned merchandise.

5. Be as Clear as Holiday Crystal.

It goes without saying that retailers should try to make the holiday shopping experience as stress-free as possible. So when using social media channels to communicate with your customers, be sure to clearly articulate the value.

Be clear about what role each of your social community efforts is supposed to play — both internally and with your fans and followers. If it’s to answer gift questions, then do that only. If there is another effort to address availability of gifts, make sure your team understands that.

Anticipate that if you create the impression or expectation that your social environment can help with holiday shopping, then customer expectations for you to deliver on that promise will likely be higher than at almost any other time of the year.

My sense is he’s right.

From the Coach’s Corner, here are related articles:

9 Tips to Evaluate Online Advertising Options — Are you at a point at which you want to advertise your company on the Internet? But you’re unsure which sites are the best for you? The options are endless and can be confusing. The last thing you want to do is to market a product or service that doesn’t reach the right people.

 Why it’s Never Too Early to Plan for Q4 E-commerceIt’s never to early to get ready ASAP for Q4 online sales.

Marketing Strategies to Hit Your Online Target Audience — Because of heavy competition, marketing has become more difficult. Consumers are suffering from consumer overload; they’re inundated with marketing messages. So use these precautions to connect with your target customers.

Marketing – Have You Considered the Potential of e-Newsletters? — There are several benefits if you include e-Newsletters in your marketing mix. The most salient is that they’re a great way to achieve top-of-mind awareness with your customers. Further, as a form of content marketing, they’re a favorite of B2B marketers. 

14 Steps to Profit from Online Customer Reviews — For competitiveness and profits, businesses can’t afford to ignore the potential of online reviews. They’re a factor in revolutionizing commerce. Reviews are important because they influence prospective customers to buy from you. They’re also beneficial in improving your Internet presence because search-engine crawlers consider them to be relevant.

Whether your Christmas sales are good or bad, both toughen you up for a slow January.


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Author Terry Corbell has written innumerable online business-enhancement articles, and is also a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry. 





Photo courtesy of KROMKRATHOG at www.freedigitalphotos.net

Seattle business consultant Terry Corbell provides high-performance management services and strategies.