Critical Factors Google Uses to Judge Your Content Quality



As you no doubt know, Google has long judged your Web site on content quality. But research reveals other vital factors about Google’s algorithm changes.

“Google’s Hummingbird algorithm change means the search engine now has a better understanding of the intent and meaning of searches which improves its ability to deliver relevant content in search results,” said Marcus Tober, Searchmetrics founder and CTO.

imagerymajestic supply chain risksCharacteristics of strong quality

Google looks for comprehensive information and content that’s easy-to-understand.

This means your site probably entices users to stay on your site longer and has higher click-through rates. And you have effective internal links and quick-loading pages with less advertisements.

All of this is explained in a 2014 Searchmetrics study.

The report reviewed 10,000 trendy keywords and about 300,000 Web sites that rank in their top 30 search results.

However, big brands are ranked high even without meeting such content standards.

Well-known brands don’t have to have much content, internal links or keywords in the search-engine description.

But big brands benefit from high-quality backlinks from news-media sites and other highly ranked sites. Strangely, Wikipedia is according big-brand status by Google.

Smaller brands and sites have to work harder to attract Google’s favorite status.

“This means search engine optimization is increasingly a holistic discipline. It’s not enough to optimize and rank for one relevant keyword – content must now be relevant to the topic and include several related terms. This helps a page to rank for several terms and creates an improved user experience at the same time,” Mr. Tober added.

More findings

Google spots high quality, relevant content. Sites enjoying No. 1 and No. 2 rankings have comprehensive relevance with at least 900 words with images and videos.

“Just creating more content does not positively influence rankings,” Mr. Tober explained. “It’s about developing relevant and comprehensive content for users dealing with more than just one aspect of a certain topic.”

He says search engines now analyze “content clusters” not just single keywords – subjects that are based on keywords and a myriad of related terms.

Readability is important to Google – higher ranked sites were easy-to-read using the Flesch readability scale:

Score Notes
90.0–100.0 easily understood by an average 11-year-old student
60.0–70.0 easily understood by 13- to 15-year-old students
0.0–30.0 best understood by university graduates


(NOTE: Personally, I find this Google practice of using a readability scale to be very offensive and is a catalyst for dumbing down of people worldwide.)

Social signals are important. No surprise:  Google favors its own Google followed by Facebook shares, Facebook Likes, Pinterest pins, and tweets on Twitter.

“Our study provides a comprehensive overview of the factors that correlate with a high Google ranking as well as an analysis of what the top sites have in common on average,” explained Mr.  Tober.

“Search professionals must realize that good rankings cannot be achieved by cherry-picking a few factors. Having many backlinks and a fast load-speed will not result in a high ranking if the content on the page is not relevant to the user. Good rankings are based on the interaction of many weighted factors,” he added.

The bottom-line:

“My advice is to focus on optimizing the overall search experience for visitors to your site. Create high quality, accessible content which is relevant and valuable to you target audience; ensure your site is technically excellent to drive a good user experience; and promote it using social media and PR to drive quality natural backlinks,” concluded Mr. Tober.

Here’s a helpful infographic:


From the Coach’s Corner, related tips:


Do You Want to Prevail on Google? Watch the Cheesy Stuff — If you want to win on Google, heed its warning.   Sure, every online publisher wants to earn money from advertising these days. Note the emphasis on the word, “earn.” But there are ways to do right and ways to do it wrong.

Good Blogs Have Nothing to Fear from Google’s Updates — Alarms bells are sounding all over the Internet after Google’s seemingly incessant algorithm updates. The search engine’s changes can be unnerving for bloggers, but there’s no reason to panic. Use patience and tenacity to succeed.

SEO Tips to Rank No.1 on Bing and Google — Study — There are striking similarities with Bing and Google — Web sites for top brands rank the highest and No. 1 sites are dominant because they have quality content, as well as strong social media signals and backlinks. Those are the conclusions from a 2013 Searchmetrics study.
 
Google Tips – 23 Key Questions about Your Web Site — Google has unveiled vital information about what it considers important for Web site ranking. Without divulging proprietary information, Google emphasized it’s all about value – quality for Internet users. In other words, there are no shortcuts for success.

8 Red Flags Your Web Site is Out-of-Date (Here’s What to Do)
— Just like your finances, human resources and other aspects of your business, your Web site should be continuously monitored for red flags and to be sure it’s not out-of date. Yes, it’s time-consuming and expensive, but any problems should be solved. The trick is to do right, cost-effectively.

If you Google some sites about the link between vaccines and autism, you can very quickly find that Google is repeating back to you your view about whether that link exists and not what scientists know, which is that there isn’t a link between vaccines and autism. It’s a feedback loop that’s invisible.”

-Eli Pariser

 

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.




Photo courtesy imagerymajestic at www.freedigitalphotos.net

Good Blogs Have Nothing to Fear from Google’s Updates



Alarms bells are sounding all over the Internet after Google’s seemingly incessant algorithm updates. The search engine’s changes can be unnerving for bloggers, but there’s no reason to panic.

Use patience and tenacity to succeed.

On another page, I’ve written about the five factors to get peak Google results.

stockimagesBut you won’t benefit from obsessing about the right strategies, if you don’t focus on five tips:

1. Exemplary content with strategic keyword usage is vital.

Google has made it clear it wants to highlight the most relevant content.

Google places a high value on useful information.

The right keywords will attract users. If you write evergreen pieces, they’re often read two or three years later but will seem like fresh material to your users.

Even if there are dated details in a blog, they can be updated and noted as such. Then, it’s advantageous to promote your piece again via your social media.

2. Attract centers of influence.

It’s a good day when professionals ask permission to share your content and domain with their B2B customers. Also, it’s great when other bloggers cite your work, or when Twitter followers and LinkedIn connections promote your writing.

So write in a friendly but authoritative style.

3. Make full use of your social media.

Share your work on Facebook, LinkedIn, and Twitter. If you have enough space, ask your followers to re-tweet your tweets.

If you allow enough time, Twitter doesn’t like it, but you can Tweet your content in other dayparts to reach the maximum number of followers. All good blogs will insert social media buttons so readers can conveniently promote content.

4. Don’t get cute with links.

Google is very sensitive to disingenuous link building and sharing. Focus on writing great content to earn backlinks from credible sources.

So be patient but tenacious in pursuing your blogging goals.

From the Coach’s Corner, here are more detailed sources of information:

Checklist: 14 Strategies to Rock on GooglePeriodic changes in Google’s search criteria and algorithms have indeed hurt many Web sites. But it’s possible to bullet-proof your site’s prominence on Google by taking 14 precautions, which is worth your time and energy. Google has perennially owned about a 66 percent search-market share in the U.S. and a 90 percent share worldwide. 

Google Insights – 23 Key Questions about Your Web SiteGoogle has unveiled vital information about what it considers important for Web site ranking. Without divulging proprietary information, Google emphasized it’s all about value – quality for Internet users. In other words, there are no shortcuts for success. 

Google Speaks Out About Frequency vs. Value — Are you concerned about your Web site’s popularity on Google? Here’s how the search engine differs from users in Web site content value vs. frequency.

Google Details its Reasoning for Best Web Site Rankings — The world’s most popular search engine has released detailed information on how it evaluates and ranks Web sites. Released in November 2011, the information is still critical for domain success. Ordinarily, for proprietary reasons, Google is a bit guarded when discussing its algorithm processes. But a blog post by engineer Matt Cutts was unusually informative.

Download Speed Matters for WordPress Web Sites – 5 TipsActually, download speed matters on all Web sites. Even if your WordPress Web site has compelling content with graphics and pictures, image and user convenience are equally important. So your site’s download speed matters – a lot.

“Let me tell you the secret that has led me to my goal. My strength lies solely in my tenacity.”
-Louis Pasteur

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.

Photo courtesy of stockimages at www.freedigitalphotos.net


Seattle business consultant Terry Corbell provides high-performance management services and strategies.