Public Speaking: How to Earn Loyalty, Trust from Your Audience



For success in giving a speech, you must be able to bond with your audience. How? There’s a simple technique you can use to earn loyalty and trust with your audience members.

Many speakers, however, overlook using the technique, according to a thought leader in communication.

“Acknowledgment is often overlooked in favor of content,” says Eric Stone, a leading speech performance coach and former New York City stage and television actor.

“Acknowledging people is a wonderful key to cultivating trust, confidence and loyalty,” he adds. Mr. Stone operates Speakers and Artists International, Inc. (www.publicspeakingconnection.com) in Beverly Hills, Calif.

ID-100196977 twobeeHe says speakers falsely assume that a person or our audience already feels acknowledged.”

He points out acknowledgment is effective in all forms of communication and intimacy.

“To use a good example, when a person falls in love, the other is showered day and night with acknowledgement in the form of compliments, notes, poems, flowers, gifts, surprises, actions, etc.,” he asserts.

He poses this question: “Who doesn’t want to be recognized and appreciated?” His question represents a smart idea.

“To acknowledge means to allow, approve, endorse, support, see, empower, appreciate and RECOGNIZE,” exclaims the consultant.

“It is quite subtle but all forms of recognition begin in acknowledgement,” says Mr. Stone. “The opposite verbs are to ignore, refuse, dismiss, despise, resist, shun, oppose or repudiate.”

So acknowledgment is a key to effective communication.

“It breaks the ice in any situation when done appropriately, with tact and, of course, timing,” he explains. “I had a teacher that used to say ‘If you want to be popular, get interested not interesting.’”

Mr. Stone’s final takeaways:

“When in doubt, always acknowledge something you really like about the person you are with or your audience,” he says. “Do it from-the-heart and don’t pretend it.”

Agreed. Additionally, I really like his following point:

“Put all your energy behind it and make it an event,” he concludes. “Our performance and success depend on it!”

From the Coach’s Corner, for outstanding public speaking, here are more tips from Mr. Stone:

You Can Be a Popular Speaker with the Power of Touch — Effective public speakers know the power of physical touch, says a leading expert in how to improve communication with others, public speaking and performance. “In my humble view, there is never enough attention given to the formidable power of tactile connection,” asserts Eric Stone – a former New York City stage and television actor, operates Speakers and Artists International, Inc. in Beverly Hills, Calif.

Success in Public Speaking Stems from Being Natural…Here’s How — Ever notice how some public speakers perform flawlessly? How they seem to be authentic, natural speakers? Our thought processes prevent us from becoming natural speakers, says Eric Stone, a leading expert in how to improve communication with others, public speaking and performance.

13 Best Practices for Fun, Successful PowerPoint Presentations — You want to give fun, successful PowerPoint presentations, right? To do so, you must remember the proper relationship among the slide, your audience and you, according to an expert. Here’s how.

Maximize Your Speaking with the Power of Pauses — Have you ever noticed why some people succeed as powerful public speakers? One salient reason is they know how to use the power of pauses.  “Along with rooted passion and deliberate enthusiasm, pauses are the true launching pads of any great verbal impact,” says Eric Stone, a leading expert in how to improve communication with others.

Communication – You Can Train Yourself to Stop Stressing — It’s OK to be nervous before giving a speech or when you’re entering an important round of negotiations. Feeling pressure is one thing but allowing it to morph into stress and tension is another. When you allow this to happen, in a sense, you’re giving away your personal power, which inhibits your performance.

Acting, Speaking Coach: How to Improve Communication with Others — Do you know when you marginalize others? If you’re having communication problems with someone important in your career or life, chances are one or both of you will profit from tips in honest communication. This is also true if you want to get a job. Savvy employers know poor communication skills hamper efficiency and productivity.

Public Speaking Tips – for Speeches in Accepting Awards, Honors — So you’re about to be honored for your pro bono work, volunteerism, or for creating a foundation to fund scholarships for education. But you get stage fright or don’t know how to most-effectively frame your acceptance speech? Join the crowd. A lot of people have difficulty in public speaking.

“The institution asked me to speak and say a few words. So, knowing a few is three, I said, I love you.”
-Jarod Kintz 


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Photo courtesy of twobee at www.freedigitalphotos.net

Top 10 Benefits by Becoming a Great Public Speaker



In this Digital Age, we’re overwhelmed with the content of good and bad messages from a variety of sources. The Internet, e-mails, television, radio, billboards and the telephone — to name a handful sources of communication. And every day, we’re bombarded thousands of times.

So if your goal is to be informative, persuasive or entertaining — it’s an arduous task to communicate by cutting through the clutter of all those sources. In reality, those messages are competitors.

ID-100190806 franky242Therefore, to be appealing to others, public speaking is important.

If you’re not an accomplished public speaker, you might wish to consider learning how to speak effectively.

One way to start is to take courses in public speaking.

Once you learn techniques, then you become great with practice — constantly creating opportunities to speak. (More on that in the Coach’s Corner at the end of this article.)

You’ll reap rewards personally and professionally. That includes profiting from the development of critical-thinking skills, fine-tuning your nonverbal and verbal skills, and overcoming your fears of public speaking.

If you’re ambitious, you’ll become adept in influencing others as a leader and in thought leadership.

Eric Stone is a leading expert in how to improve communication with others, public speaking and performance. He’s a former New York City stage and television actor, who operates Speakers and Artists International, Inc. (www.publicspeakingconnection.com) in Beverly Hills, Calif.

“So much of our everyday interactions depend on the act of speaking,” he says. ” (He’s the source for advice in a very popular article, Public Speaking Tips – for Speeches in Accepting Awards, Honors.)

“Speaking is not just a constitutional right but the means to achieving our ends, forge our paths and discover our purpose,” he adds. “Our most accomplished achievements begin and end with speaking in action.”

You’ll reap rewards personally and professionally. That includes profiting from the development of critical-thinking skills, fine-tuning your nonverbal and verbal skills, and overcoming your fears of public speaking.

So, there are great reasons to become an effective speaker.

Mr. Stone’s top 10 reasons:

1 — Speaking is an access to power. Speaking in action is a doing and possibly the most important messenger of our wishes. Webster describes speaking as the faculty or act of expressing or describing thoughts, feelings or perceptions by the articulation of words. It also says to us that it is the language of a nation. We live and breathe by speech; it is the single most powerful engine of our human existence. We view everything through the interpretation of language in action.

2 — When we don’t speak well, we simply open the door to feeling stupid. We are too often judged and interpreted through what we say and how we say it. It can be an un-cool source of upset for all involved. We don’t look too good either.

3 — Not Speaking well undermines our basic confidence in ourselves as business professionals, entrepreneurs, citizens, members of a community, etc.

4 — When we don’t speak well we automatically lose credibility. Credibility relies on very simple math: do we believe you? Not so much do you know what you know or are you well prepared?

5 — A good speaker gets what he or she wants. There lies the power. Good speaking taps into our hearts, it emotionalizes our hopes and touches us. We love to be dominated by skillful speaking–it’s such a thrill. A good speaker is like a snake charmer. We fall under the spell. So you not only will look good but also be liked better. You will place yourself in a position of control and appeal.

6 — A good leader is a good speaker first and foremost. The higher the stakes the more our communications require strong intentions, resolve and accountability. Speaking, which is a heightened form of expression can be a life-changing experience. One-on-one, to groups or crowds.

7 — A good speaker earns more and gets promoted. I have been a front-seat witness to this phenomenon in the past decade. A surprising number of folks earn more money and get better jobs as a result of being able to use their hard-won public speaking talents.

8 — A good speaker exudes charisma and an aura of success and confidence. We feel such validation when we speak well. The articulation of ideas can actually reach very artistic dimensions.

9 — We do not know ourselves as well until we’ve spoken ourselves well. In my book, it is at the heart of the matter of what it means to experience life fully. Daring to be ourselves through language can be very rewarding; it begins with the willingness to speak and articulate who we are through words. Words paint the world we are intending to manifest! Our entire civilization is built on the naming of things.

10 — It is always a courageous act to speak! At the primitive level, to speak is to show the world we exist and to validate it for ourselves. We begin trafficking in personal power, recognition and opportunity when we have the courage and skills to speak. Underneath the act of speaking is the will to take a stand and affirm our attitudes; it acts as a framework for further assertiveness and confidence.

From the Coach’s Corner, some valuable public-speaking tips:

Communication – You Can Train Yourself to Stop Stressing — It’s OK to be nervous before giving a speech or when you’re entering an important round of negotiations. Feeling pressure is one thing but allowing it to morph into stress and tension is another. When you allow this to happen, in a sense, you’re giving away your personal power, which inhibits your performance.

How to Get More Opportunities as a Guest Speaker — If you’re successful in generating speaking opportunities, you’ll create opportunities for your career. At the least, you’ll be in a position to raise your business profile. Ideally, prospective clients or customers will be in the audience. Count on opportunities to develop centers of influence — people who can refer business to you.

9 Tips to Connect with People after You Make Your Speech — Typically, in making a speech at a public forum, businesspeople hope to get a return on their investment. After all, giving a great speech or serving on a panel before a targeted audience necessitates your valuable time and effort in preparation.

How to Obtain the Most Profit from Speaking Opportunities — It’s one thing to be invited to speak at your industry’s major event. But it’s another to create the right impression for your hosts, your audience and prospective customers or clients. There’s more to it than you might think.

“A good speech should be like a woman’s skirt; long enough to cover the subject and short enough to create interest.” 

-Winston Churchill


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Courtesy of  franky242 at www.freedigitalphotos.net

Seattle business consultant Terry Corbell provides high-performance management services and strategies.