Tech Trends to Watch in BYOD, Mobile Apps



If you’re like many businesspeople, you’re constantly identifying the trends with the most staying power that will benefit your company.

In addition to desktop computers, you probably already know the importance of mobile apps for your products to engage your customers on smartphones and tablets.

You also know your Web site has to be judged mobile friendly by Google or you risk losing your ranking.

So what have you decided about the use of mobile devices –bring your own devices (BYOD) – for your employees to use in the workplace?

There are pros and cons for which you should watch, according to Newsweaver (www.newsweaver.com).

Newsweaver describes itself as a global company providing innovative email solutions to internal communicators and email marketers.

The company cited these 2015 trends:

— Forty-one percent of employees do not believe that the tools their company provides actually meets their needs which is why they choose to “go rogue.”

— Three in four IT teams within an organization acknowledge that they are delivering outdated enterprise tools.

— Companies who want to retain more control of mobile adoption choose to implement enterprise apps which boost work productivity by over 34 percent.

– Forty-six percent of IT departments are not confident in their own mobile security systems effectiveness to protect company data.

Here’s a Newsweaver infographic:

From the Coach’s Corner, here are related articles:

Do BYOD Headaches Outweigh Benefits? Yes — More than half — 53 percent — of surveyed global businesses admit they’re not ready to defend against attacks on their employees’ bring their own device (BYOD) devices. Nearly all say their devices might have been attacked, according to a 2014 study.

4 Strategies for CEOs to Win Their Cyber Security Tug of War — The cyber security tug of war is never ending even though chief executive officers and board members now get the importance of protecting their companies’ information assets. They’ve learned to fear cyber-security threats because they could lose their jobs. If this is all true, why then are there incessant, worldwide cyber attacks?

How to Enhance Security in Your Company’s Wireless Network — Do you take it for granted that your wireless network is secure? Don’t make that assumption. Wireless routers present dangers. Your router is vulnerable to hackers and, hence, security issues. If you’re really serious about security, WIFI might not be for you. A wired network might be more desirable.

Identity Fraud Escalates in Smartphones, Social Media — Skyrocketing mobile malware threats amid widespread use of BYOD, bring your own devices, were on track for a $1.88 billion services market. That’s according to ABI Research. Cybercriminals are successfully attacking vulnerabilities in individual devices and networks to an ABI report.

Who Profits from Android’s Security Issues? Not Users — Countless headlines detail the cyber dangers of Android-based devices. It has to do with the apps.

4 Recommendations to Avoid Spending Too Much on IT — Despite an unprecedented trend to control information-technology costs, the majority of companies fail to achieve maximum savings, according to a multi-nation Forrester Consulting study.

“The real problem is not whether machines think but whether men do.”

-B. F. Skinner


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.






Strategies to Create the Best Possible Mobile Apps



Consumer and enterprise penchants for mobile technology have skyrocketed but we’ve only scratched the surface in developing quality, application solutions.

Mobile apps are expected to support initiatives for a company’s return on investment. That includes competitiveness in the marketplace; efficiency; enterprise and consumer relationships; and revenue – better yet, profits would be more ideal.

So it’s increasingly important to meet the needs of your target audience, B2B or B2C, in mobile apps.

This is achieved with security measures, and power and speed with a well-designed style.

ID-100301078 adamrBarriers to growth include but aren’t limited to a lack of lucid strategies, industry homogeny, and assimilation of an organization’s data.

Flexibility is important to allow for change and new features.

The marketplace is dynamic.

Businesses evolve. So do their needs in technology.

Operating systems and hardware are constantly updated.

Setting benchmarks

You should be mindful of benchmarks for the successful creation of mobile apps.

Here some questions to keep in mind:

  • Have you thoroughly researched the prospective end-users?
  • Is the app unique? Does it fill a need or capitalize on a marketplace gap?
  • How can you monetize it?
  • Will it be attractive?
  • Will it be hack-proof, and well-designed to be user-friendly?

Cybercriminals are everywhere. Again, a business cannot afford security breaches in its apps. Control must be maintained to alleviate risks and uncertainty.

Despite all the enterprise interest in creating mobile apps, organizations typically don’t have the IT resources to develop them. There are too many priorities.

This means it’s vital to choose a quality software development company. Like any sector, there are good and bad ones.

Flexibility is important to allow for change and new features.

Outsourcing tips

If you must outsource, here are four tips on selecting the right developer:

1. You must be able to interface with a firm that will truly understand your vision for the app. That requires the developer to have a skilled liaison or project manager to coordinate the project and to keep the lines of communication open. Must-haves are attention to detail along with good reporting skills. Non-compete agreements are necessary. You don’t want to pay someone to create an app to help you realize your vision, only to have it fall into the hands of your competitors.

2. You want a developer that can deal with change and possesses the latest technology. No built-in obsolescence here or compromising on quality, but the code should allow for flexibility for when the need for updating arises. Of course, you’ll want a secure app.

3. Results-oriented — that’s a trite phrase, but it aptly describes what you need in a software company. Your vendor must want success, too. That underscores the need for the developer to understand your needs as well as the needs of the end-users. Who are the users? Why and how will they use it?

4. You’ll want a developer who will deliver on time and within budget. No negative surprises.

Once you’ve developed your world-class mobile app, you have one last step: Marketing. You must prepare to market it well with a stellar campaign.

Otherwise, why do all of this?

From the Coach’s Corner, suggested reading:

Create Buzz to Win Your Major Marketing Campaign — There are many reasons for marketing failure of a campaign. Here are 14 of the more important reasons.

Leadership and Planning Tips for Successful Project Management — In truth, projects fail because they’re not managed. Yes, there are varying degrees, but in reality they’re either managed or they’re not. The project manager must possess 11 leadership attributes to manage the team, stay on track and keep within budget. 

Change is inevitable, except from a vending machine.


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Photos courtesy adamr www.freedigitalphotos.net

Identity Fraud Escalates in Smartphones, Social Media



Skyrocketing mobile malware threats amid widespread use of BYOD, bring your own devices, were on track for a $1.88 billion services market in 2013. That’s according to ABI Research.

Cybercriminals are successfully attacking vulnerabilities in individual devices and networks to an ABI report.

“Isolated and standalone security solutions will work for the individual consumer, but for organizational applications and carriers, mobile security services will take the lead,” says Michela Menting, ABI Research’s senior analyst in cyber security.

ID-100279342 tiramisustudioThe epidemic isn’t new.

There’s been another global cybercrime assault on smartphones, according to a government task force, which includes the FBI. The Internet Crime Complaint Center (IC3) waived a big red flag. In particular, it’s a threat to Android users. As a result, IC3 issued security tips for users.

Wait, there’s more.

Identity fraud jumped by 13 percent – claiming 11.6 million American adult victims in 2011, according to a study. The report indicates smartphone and social media users were heavily victimized.

The study shows seven percent of smartphone users were affected. Javelin Strategy & Research (www.javelinstrategy.com), a San Francisco bay area firm, conducted the study.

“Consumers must be vigilant and in control of their personal data as they adopt new mobile and social technologies in order to not make it easier for fraudsters to perpetrate crimes,” said James Van Dyke, president of Javelin.

Here’s an excerpt of Javelin’s four main takeaways:

Identity fraud incidents increased, amount stolen remained steadyThe number of identity fraud incidents increased by 13 percent over the past year, but the dollar amount stolen remained steady.

Social behaviors put consumers at riskSpecifically, 68 percent of people with public social media profiles shared their birthday information (with 45 percent sharing month, date and year); 63 percent shared their high school name; 18 percent shared their phone number; and 12 percent shared their pet’s name – all are prime examples of personal information a company would use to verify your identity.

Smartphone owners experience greater incidence of fraudThe survey found seven percent of smartphone owners were victims of identity fraud. This is a one-third higher incidence rate compared to the general public.

Part of this increase may be attributable to consumer behavior: 32 percent of smartphone owners do not update to a new operating system when it becomes available; 62 percent do not use a password on their home screen—enabling anyone to access their information if the phone is lost; and 32 percent save login information on their device.

Data breaches increasing and more damaging – One likely contributing factor to the fraud increase was the 67 percent increase in the number of Americans impacted by data breaches compared to 2010. Javelin Strategy & Research found victims of data breaches are 9.5 times more likely to be a victim of identity fraud than consumers who did not receive such a data breach letter.

So, hang onto your smartphone — and consider precautions with your smartphone security and social media sharing.

From the Coach’s Corner, here are related resources:

Our Mobile-Banking Warnings about Security Prove Prophetic

Using Starbucks’ WIFI? Security Pro Issues Warning and Security Checklist

5 Safety Measures to Thwart Mounting Social-Network Attacks

Who Profits from Android’s Security Issues? Not Users.

Internet Criminals to Pose Bigger Threat than Terrorists – FBI

New Cyber Attacks: Tips For Internet Security

New Cybercrime Serves as Warning to Take Defensive Precautions

Lesson about Passwords after Theft of 16,000+ UCLA Patient Records

Cyber Security: Is Your Business Prepared with Precautions and Response Philosophy? 

“There’s a lot of weirdos on the Internet.”

-Miss Texas Teen USA (1998 pageant)

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.

Photo courtesy of tiramisustudio at www.freedigitalphotos.net

Seattle business consultant Terry Corbell provides high-performance management services and strategies.