Entrepreneur: You Can Avoid Using Expensive Research Tools

When it comes to product or service utility, your prospective customers will evaluate your offerings on several factors. True, you can use formal research tools to get your answers, such as focus groups or prototype testing. But as a cash-strapped entrepreneur you’ll want to save time and money. Right? Here’s how.

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Digital Marketing Trends: Choose Your Best Tactics

True, marketing has evolved rapidly in the last quarter century. And yes, it’s important to be mindful of trends, especially in digital marketing — good and bad.

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Big Ticket Sales – Prevent Buyer’s Remorse with 4 Precautions

In big-ticket sales — from consulting services to information technology — customer emotions run high. Buyer’s remorse will cost you a big sale. To prevent buyer’s remorse, you need to be a calming influence in order for the customer to understand you’re providing value.

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Why Executives Emphasize Communication Training for Employees

Among human resources training priorities, employee communication is often now more important than skills, say many executives. Two-thirds of executives responding to a survey say communication skills are most needed by certain employees.

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Restaurants Need to Double-Down on Customer Loyalty in Q4

Restaurants need to strategize intensely on customer loyalty if they want to avert a massive decline in revenue in Q4. Why? Revenue for restaurants have been plummeting after Thanksgiving – as much as 45 percent, according to a 2014 study.

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Increase Profits by Hiring Talent with the Best Trait

You’ll increase your odds for profits with high-performing employees with the right culture — if you hire for the right personality trait – enthusiastic people. That’s right. Look for people who have the makeup to being committed and who will care for the welfare of your company. You’ll increase your chances for the strongest results.

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10 Management Attributes for Effective Communication

Communication skills are critical for managers. People with enhanced abilities in communication typically have successful relationships at work and home. Good communicators typically have 10 attributes.

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The C-Word is a Critical Characteristic of Effective Managers

Much has been written about preferred skills for managers. We always talk in mundane terms for the need of managers to convey a vision, achieve goals and to foster growth and wellbeing for a work-life balance. Seldom do we talk about the C-word.

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Seattle business consultant Terry Corbell provides high-performance management services and strategies.