8 Ways to Get Transparency from Your Retargeting Campaign

If you’re a major advertiser, you probably use behavioral remarketing or retargeting strategies. That’s to reach prospective customers based on their Internet searches, if they leave your Web site and don’t buy from you. Other firms use retargeting to purchase advertising. Basically, retargeting is accomplished by using a cookie or pixel, to show banner ads to Internet users. But transparency is a significant problem for advertisers.

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Critical Factors Google Uses to Judge Your Content Quality

As you no doubt know, Google has long judged your Web site on content quality. But Google looks for comprehensive information, content that’s easy-to-understand. This means your site probably entices users to stay on your site longer and has higher click-through rates. And you have effective internal links and quick-loading pages with less advertisements.

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Career Success Is Influenced by your Spouse’s Personality

Your spouse’s attitude has an indirect, powerful impact on whether you succeed in your career. That’s the conclusion from an important study by researchers at Washington University in St. Louis. “Our study shows that it is not only your own personality that influences the experiences that lead to greater occupational success, but that your spouse’s personality matters too,” said Joshua Jackson, Ph.D., assistant professor of psychology in Arts & Sciences and lead author of the study.

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Trusted News Organization Blasts Obama Administration over Continuing Censorship

One of the world’s most-trusted and largest news reporting services warned about censorship imposed by the Obama Administration. It was the organization’s second warning in 2014. Ignoring the public’s right to know is a serious accusation, especially from the Associated Press (AP).

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Praying for a Job? Key Questions to Ask Interviewers

Employers prefer inquisitive applicants. It shows their interest in a company and communication abilities. There are two benefits if you ask the right questions in a job interview. Firstly, you shine compared to your competing job seekers. Secondly, you get the right information to make the best decision.

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7 Thought Leadership Tactics for Strong Performance

For a company to achieve strong performance, its culture and employees must be aligned with business strategy to provide value. But more and more, it seems employees can’t even articulate business strategy. Therefore, management must identify and communicate effective programs that are aligned with employee behavior in order to blaze new paths and fuel business growth.

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Managed Service Providers Will Profit If They Learn Best Practices

Are managed service providers (MSPs) terminally unique in their business challenges? In other words, do they face unique challenges — such as in billing customers and in sales — all because they’re selling intangibles, not tangible products? No, they’re not terminally unique. Information-technology service providers face the same issues as most companies in traditional intangible sectors, such as insurance.

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You Can’t Prevent an Earthquake, but You Should Prepare for It

Not much good results from a major earthquake. Major earthquakes can ignite fires and gas explosions, damage buildings and kill thousands of people. For earthquake preparedness, here are six basic recommended steps.

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Big Data, Though a Trite Term, Helps in 6 Types of Analytics

To understand, forecast, and improve business performance, you need to know how to use data in analytics. Based on the most-popular Biz Coach articles since 2009 and the myriad of issues that cause CEOs to sleep at night, it’s worth noting top-performing companies have six significant ways to make use of big data in analytics.

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13 Best Practices for Fun, Successful PowerPoint Presentations

You want to give fun, successful PowerPoint presentations, right? To do so, you must remember the proper relationship among the slide, your audience and you, according to an expert. Here’s how.

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Seattle business consultant Terry Corbell provides high-performance management services and strategies.