Hiring? 4 Pointers on Negotiating Wages with Applicants

Some employers have had difficulty in successfully extending job offers to applicants, especially Millennial professionals. Here’s what to do.

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Critical Essentials to Develop the Best Marketing Formula

There are critical essentials for marketing, which includes the right channels and developing the right message. That includes the right branding slogan and logo. Unless your targeting upscale consumers, many consumers prefer value marketing — not cute, which doesn’t necessarily mean selling at a lower price than your competitors. Hyper-consumerism is history. Humor is great, but more importantly, traditional values with a purpose are in vogue. Why? Consumer attitudes are changing.

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14 Tips to Profit from Online Customer Reviews

For competitiveness and profits, businesses can’t afford to ignore the potential of online reviews. They’re a factor in revolutionizing commerce.

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Trending: Upsurge in Bad Bosses Who Share Common Traits

Based on readership preferences looking for advice on how to deal with an oppressive boss, there seems to be an upsurge in awful managers. It’s a sad commentary on management when an advice article, How To Deal With An Oppressive Employer, ranks among the most popular month after month.

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Why Your Customer-Loyalty Program Might Not Be Profitable

Researchers are warning businesses that their customer-loyalty programs, which are designed to increase repeat business, may be causing more harm than good.

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How Mobile Strategies Fit Best in Cross-Channel Marketing

Businesses are increasingly using mobile apps to sell products, but the most successful know how best. They use cross-channel marketing tools.

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Management — 5 Frequent Causes of Cost Overruns and Failures

Extensive research shows how and why corporate projects result in cost overruns and failures. The academic study is entitled, ‘Yes Men’ Are Killing Corporate Projects. The research reported rampant misreporting of project statuses at all levels of the companies. The errant information is prompted from cultural predispositions to career aspirations.

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Minimizing Liability and Managing an OSHA Inspection

Government is making it harder and harder to run a business. Many business owners dread onerous government regulations, including from OSHA.

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Management: How to Help Employees to Grow Professionally

Managers owe it to the organization to help their employees grow professionally, and will benefit from higher employee performance and low turnover.

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PR Is Nearly 90% More Valuable Than Content Marketing — Study

A Bill Gates’ quote is famous: “If I was down to my last dollar, I’d spend it on public relations.” Certainly, there’s validity for his philosophy. Even if you go to the competing Google News, you’ll typically find 50 million results for the key word, Microsoft.

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Seattle business consultant Terry Corbell provides high-performance management services and strategies.