Understanding Customers — Social Media Humbles Companies

Marketing is the understanding of your customer for the cost-effective process of selling the right product or service at the right time and at the right price. Inexplicably, Verizon is still on the list of big companies failing to understand how poor research and judgment draws fire from their customers and social media.

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Marketing Plan Fundamentals For Best Results – Biz Coach

If you haven’t completed a strong marketing plan to complement your business plan, you’re missing some salient benefits. An effective marketing plan generates revenue and alleviates uncertainty for your business.

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Tips For Internet Security to Prepare you for New Cyber Attacks

Cyber criminals are working hard to disrupt lives and steal money. Use these tips for security.

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Think About 9 Key Questions Before You Form a Partnership

Sure, there are good reasons to partner in business. A business has more flexibility with more than one owner. Also, two or more partners can help accelerate a company’s growth. But it can also be a hindrance, especially when there isn’t unanimity on business issues. If you find someone with whom to partner, it’s best to put an agreement in writing.

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2011 Year-In-Review: Top Biz Coach Topics

Here are this portal’s most-read biz coaching articles in 2011: In January, the most popular article was Human Resources – Slow Motion Gets You There Faster. It featured an analogy with a famous American composer, pianist, and actor: Hoagy Carmichael. Mr. Carmichael is credited with coining the phrase, “Slow motion gets you there faster.” In an […]

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Leadership in Business Profit — Checklist with 10 Tips

J.P. Morgan CEO and prominent Democrat Jamie Dimon says President Donald Trump’s agenda has awakened “animal spirits.” To capitalize on the improved economy and to dominate the competition, it will be best to create new opportunities for growth. Here’s how.

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Football Lessons For Business Networking, Partnering

Nine key steps for companies to become stronger by teaming with others. By combining resources, companies succeed in meeting the needs of customers.

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Who Profits from Android’s Security Issues? Not Users

Countless headlines detail the cyber dangers of Android-based devices. It has to do with the apps.

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11 B2B Strategies to Outsell Your Big Competitors

Big companies have obvious advantages over small businesses. Their brands are well-known. They can afford sales training, sales-support staff and customer-relationship management software. But here’s what you can do about it.

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Lagging Profits? Year-End Is Ideal For Reflection, Planning

Year-end is a perfect time for reflection and planning for your business. Yes, you are busy and overwhelmed. You can’t do much about the negative macro-economic developments but you can do something about your company. Even if you’re a retailer scrambling to make your numbers from holiday sales, it’s fitting that you start reflecting about next year.

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Seattle business consultant Terry Corbell provides high-performance management services and strategies.