Terry Corbell, The Biz Coach
By Terry Corbell
Business Consultant

10 Tips to Optimize Your Web Site for Higher Sales



If you haven’t optimized your Web site for sales, you might want to reconsider. There are more and more indications that online shopping will continue to grow.

In an article entitled, “Cyber Monday Prep: 10 Tips for Greater Sales,” Website Magazine offered some excellent strategies in 2010. They’re still relevant.

They were intended to help you for Cyber Monday, but my sense is they’re great tips to keep in mind year-round.

ID-100112923 marinHere’s the checklist:

1. Ad campaigns – make certain they’re consistent with all your promotions, and they have the right key words.

2. Landing pages – review and improve your landing pages for the desired results.

3. Shipping information – make sure it’s highly visible and easy-to-understand.

4. Return policies – should be easily read and linked to your shipping policies.

5. Contact information – should contain telephone accessibility.

6. Discount codes – need to be active and connected to the right products.

7. Affiliates – should be kept in the communication loop, and be apprised of all the necessary elements (i.e. codes, creative and links).

8. Social campaigns – have them properly orchestrated and monitored.

9. Shopping cart – do some practice runs to make sure there are no glitches.

10. E-mail – responses should be prompt, show appreciation, cross-selling options, and opportunities for consumers to receive your newsletters.

Finally, make certain your site is ready for a sudden increase in traffic. And ask your friends and relatives to try out your site.

From the Coach’s Corner, here are related articles:

“Your brand is created out of customer contact and the experience your customers have of you.”

-Stelios Haji-Ioannou


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Photo courtesy of marin at www.freedigitalphotos.net

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Seattle business consultant Terry Corbell provides high-performance management services and strategies.