Terry Corbell, The Biz Coach
By Terry Corbell
Business Consultant

Surprise? Facebook and Twitter Increase Odds for Sales

How are Facebook and Twitter working for you?

Research confirmed what might be obvious. Products with a presence on Facebook and Twitter are favored by users of those social media, according to a published report in WebProNews in March 2010. The study, by Chadwick Martin Bailey and iModerate Research Technologies, indicates marketers benefit in word-of-mouth and direct sales.

File:Twitter bird logo 2012.svgWebProNews reporter Mike Sachoff wrote that 79 percent of tweeters and 60 percent of Facebook users recommend such brands to their friends.

Sixty-seven percent of tweeters and 51 percent of Facebook enthusiasts are predisposed to buying the products themselves.

Another conclusion: If a brand is not promoted on the two social mediums it is viewed in a negative light by users as not being contemporary.

And there were other interesting numbers, according to WebProNews, the 1500 respondents were asked: “What does it say about a brand if they are not involved with sites like Facebook or Twitter?”

The reporter listed these results:

  • “It’s expected that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” (Females 50-54)
  • “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” (Males 35-39)
  •  “It shows they are not really with it or in tune with the new ways to communicate with customers.” (Females 18-24)
  • “If they’re not on Facebook or Twitter, then they aren’t in touch with the ‘electronic’ people.”  (Females 55-59)

OK, so have fun selling on Facebook and Twitter.

From the Coach’s Corner, here are three other related Biz Coach topics:

“The qualities that make Twitter seem insane and half-baked are what makes it so powerful.”

– Jonathan Zittrain


Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.

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Seattle business consultant Terry Corbell provides high-performance management services and strategies.