Terry Corbell, The Biz Coach
By Terry Corbell
Business Consultant

2015 Year-in-Review: Seattle Business Consultant Articles



Human resources, leadership characteristics of top CEOs, and public-relations crisis management top the list of 2015’s most-popular articles on this Seattle business consultant Web site.

The three articles constitute a surprising trend – considering that The Biz Coach has more than 1,000 articles for readers to consider.

In five months of 2015, an audit shows readers were most interested in learning how to use their human resources department to boost business performance.

For twenty-five percent of the year, the No. 2 most-popular topic was the “10 Characteristics of a Successful CEO.” In third-place, readers preferred an analysis of the “BP Crisis Management, PR Misfires — a Case Study.” For one month, the leading topic was “HR Trends in Talent Management Using Technology.”

Another trend month after month – one article repeatedly came in second place. Readers wanted to learn how it’s possible for a run-of-the-mill manager to become a leader in management (Key Differences between Leaders and Managers.)

The leaders by month:

Joey TamerJanuary10 Characteristics of a Successful CEO, a 10-part series on CEO leadership by Joey Tamer, www.JoeyTamer.com.

Ms. Tamer is a consultant to experienced consultants in all fields to maximize their practices.

She has also been a strategic consultant to entrepreneurs in technology and digital media.

Her Op Ed explains in detail what she describes as the 10 most-salient characteristics of successful CEOs.

They are:

  1. Domain expertise (technology or other)
  2. Leadership & personal power
  3. Financial savvy
  4. Ability to pitch and close
  5. Honor
  6. Realism
  7. Perseverance
  8. Patience
  9. Perspective on the larger scheme of things
  10. Courage to move forward, or stop, and to know when to do either one

(She is a dear friend and colleague and she is also widely quoted in numerous biz coach articles.)

February10 Characteristics of a Successful CEO

March10 Characteristics of a Successful CEO

April BP Crisis Management, PR Misfires — a Case Study, crisis management and public relations strategies in the wake of the BP-Gulf oil crisis.

BP Oil can’t turn off the lawsuit spigot. After paying $28 million as the result of its massive 2010 oil spill — the biggest offshore spill in U.S. history — it must pay an uncapped billions of dollars more in oil-spill compensation.

BP fought the 2013 court ruling, which was made as an interpretation of the original settlement reached from the Deepwater Horizon oil rig disaster in the Gulf of Mexico. Ironically, BP agreed to the original settlement, which didn’t include a specific amount of damages.

BP has agreed to pay $4.5 billion in criminal damages to the U.S. government. Earlier, for $7.8 billion, BP settled with individuals and businesses in the wake of the 2010 oil spill – the biggest offshore spill in U.S. history. You might recall 11 people died in that disaster.

May15 HR Strategies to Improve Your Business Performance, a checklist of 15 strategies for human resources to improve business performance.

Studies show many employees are dissatisfied in their workplaces. Employee dissatisfaction, of course, will adversely affect a company’s performance.

A lack of employee engagement means:

— Higher costly turnover

— Less focus on customer service

— Less productivity

— Weak profits

The dissatisfaction is global and the trend is likely to continue unless businesses improve their approach.

June15 HR Strategies to Improve Your Business Performance, a checklist of 15 strategies for human resources to improve business performance.

JulyHR Trends in Talent Management Using Technology, despite all the talk about the use of technology in talent management, the majority of human resources departments is behind the curve.

Employee recruitment, engagement and retention can all be enhanced by evolving technology.

However, 72 percent of HR departments reveal they’re not using such tools. That’s according to 1,000 respondents in a 2015 study.

August 15 HR Strategies to Improve Your Business Performance, a checklist of 15 strategies for human resources to improve business performance.

SeptemberBP Crisis Management, PR Misfires — a Case Study, crisis management and public relations strategies in the wake of the BP-Gulf oil crisis.

October15 HR Strategies to Improve Your Business Performance, a checklist of 15 strategies for human resources to improve business performance.

November15 HR Strategies to Improve Your Business Performance, a checklist of 15 strategies for human resources to improve business performance.

December15 HR Strategies to Improve Your Business Performance, a checklist of 15 strategies for human resources to improve business performance.

From the Coach’s Corner, here are reports on top articles in previous years:

2014 Year-in-Review: The Most Popular Biz Coaching Articles — A large number of readers was interested in career development in 2014, according to an audit of nearly 900 articles published on The Biz Coach. Primarily, there were two articles that ranked as either No. 1 or No. 2 for seven months of the year. Readers were clearly focused on leadership and management. Countless thousands preferred these two articles: “Key Differences between Leaders and Managers” and “Leadership – 10 Characteristics of a Successful CEO.”

2013 Year-in-Review: Most-Popular Biz Coaching Topics — Judging by reader preferences in 2013, businesses were on tight budgets because the most-popular topic featured five free tools to run and market a business. It was No. 1 for five months.

2012 Year-in-Review: The Most-Popular Biz Coach Topics — The first eye-opener: Human resources articles dominated eight out of 12 months. The second eye-opener: Some topics were winners in consecutive months. One topic, dealing with HR and technology, was No. 1 three months in a row.

2011 Year-In-Review: Top Biz Coach Topics — Here are this portal’s most-read biz coaching articles in 2011: In January, the most popular article was Human Resources – Slow Motion Gets You There Faster. It featured an analogy with a famous American composer, pianist, and actor: Hoagy Carmichael. Mr. Carmichael is credited with coining the phrase, “Slow motion gets you there faster.”

“Let the tech firms and consulting firms build your skills, but be sure to ask yourself, ‘Am I maximizing my impact? Am I living up to my values?’”

-Wendy Kopp


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.

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Seattle business consultant Terry Corbell provides high-performance management services and strategies.