Terry Corbell, The Biz Coach
By Terry Corbell
Business Consultant

2014 Year-in-Review: The Most Popular Biz Coaching Articles



A large number of readers was interested in career development in 2014, according to an audit of nearly 900 articles published on The Biz Coach.

Primarily, there were two articles that ranked as either No. 1 or No. 2 for seven months of the year. Readers were clearly focused on leadership and management.

Countless thousands preferred these two articles: “Key Differences between Leaders and Managers” and “Leadership – 10 Characteristics of a Successful CEO.”

business woman ID-100109224Readers wanted to know the differences between leaders and managers – how managers can develop into leaders to inspire their staffs.

Legendary UCLA basketball coach John Wooden was cited as an example.

In the leadership article, readers also wanted to know the characteristics of a successful CEO.

Almost sadly — if we speculate on the motivation of readers — the third most-popular article: “How To Deal With An Oppressive Employer.”

Here’s the breakdown for the two most-popular articles each month:

January

1. Key Differences between Leaders and Managers — There seems to be some confusion in understanding the difference between leadership and management — particularly, if a manager wants to aspire to leadership in management to enable an organization to become great.

The salient distinction leadership and management: It boils down to how professionals inspire their staffs and other stakeholders.

2. How To Deal With An Oppressive Employer — In the private and public sectors, organizational performance is strong when employees are managed properly. In turn, employees perform well and they are confident in their employers. So it was disturbing when someone asked me what to do about an abusive boss.

February

1. Key Differences between Leaders and Managers – How it’s possible for a run-of-the-mill manager to become a leader in management.

2. Leadership – 10 Characteristics of a Successful CEO. This is a 10-part series on CEO leadership by Joey Tamer, www.JoeyTamer.com. She is a consultant to experienced consultants in all fields to maximize their practices. She has also been a strategic consultant to entrepreneurs in technology and digital media.

March

1. How To Deal With An Oppressive Employer

2. Finally, CEOs and Boards Fear Cyber-Security Threats – CEOs have finally learned that failure to deal with cyber-security threats will cost them their jobs. Target fired its CEO, Gregg Steinhafel, in May 2014 over a hacker attack on its millions of customers during the 2013 holiday selling season.

 April

1. How To Deal With An Oppressive Employer

2. The Key to Internet Dominance: Think Integration – Whether you’re a new or established business, it wasn’t that long ago that a strong Internet presence meant having a great Web site with a top ranking.

Partially, that’s still true but the competitive marketplace continues to rapidly change daily, which means the No. 1 objective should be a vibrant, integrated presence. That is, unless you’re in a very narrow niche, what matters most is your total Web image – your Web site is merely an important secondary consideration.

May

1. How To Deal With An Oppressive Employer

2. Key Differences between Leaders and Managers

June

1. Leadership – 10 Characteristics of a Successful CEO.

2. Key Differences between Leaders and Managers

July

1. Leadership – 10 Characteristics of a Successful CEO.

2. How to Best Profit: Word-of-Mouth Advertising, Customer Service – When was the last time you explored options for improving your word-of-mouth opportunities? Here’s a hint: Customer service is the No. 1 key to good word-of-mouth advertising and repeat business.

My firm’s research shows that consumers usually respond favorably to marketing after receiving five positive messages. Conversely, they will divorce your company if they have five or fewer unfavorable experiences.

August

1. Leadership – 10 Characteristics of a Successful CEO.

2. 5 Solutions to Ease the Pain of Your Student Loan Debt – If you’ve had a student loan, chances are you know the pain of trying to repay it. You’ve got a fine education, but you’re not making enough money in this economy to pay it off.

Also, your monthly payment isn’t enough to pay down the principal – it just goes toward the compounding interest. So your total student loan debt is mounting – not decreasing.

September

1. Leadership – 10 Characteristics of a Successful CEO.

2. Key Differences between Leaders and Managers

October

1. Key Differences between Leaders and Managers

2. Leadership – 10 Characteristics of a Successful CEO.

November

1. Key Differences between Leaders and Managers

2. Leadership – 10 Characteristics of a Successful CEO.

December

1. Want More Revenue? Avoid the 7 Deadly Sins of Selling –Whether you are an established company or a startup, what you probably need most in this economic climate is a positive revenue stream. It’s possible with a higher-performing sales staff.

2. Leadership – 10 Characteristics of a Successful CEO.

From the Coach’s Corner, here are more articles on management and careers:

HR Management: Think Like a Sales Pro to Recruit the Best Talent – One-size-fits-all approach to recruiting employees is not a strategy. You and your peers in human resources might be enamored with technology, but job candidates want more focus on the personal touch. That necessitates thinking like a sales professional.

Management: How to Help Employees to Grow Professionally – Managers owe it to the organization to help their employees grow professionally. It’s hard, time-consuming work. But the return on investment is terrific. The organization benefits from higher employee performance and lower turnover.

Management — 4 Mindsets for Leadership in Performance Reviews – Are you nervous at the thought of giving employee-performance reviews? You’re not alone. Your employees aren’t exactly thrilled, either. Typically, employees aren’t convinced they can get valid feedback. If they’ve experienced poor managers, they likely dread the performance-review process or are skeptical of the outcome.

HR Management – 8 Best Practices in Employee Delegation – Avoid frustration in delegation. Save yourself time and develop your staff for the welfare of your organization. Delegation is a fundamental driver of organizational growth. Managers who are effective in delegation show leadership.

Listening Skills to Improve Your Relationships and Business Performance – What counts in communication? Listening skills for discernment and trust. Discerning people are the most successful and listening skills are important for discernment. That goes for athletes and management, alike.

“Communication – the human connection – is the key to personal and career success.”

-Paul J. Meyer


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





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Seattle business consultant Terry Corbell provides high-performance management services and strategies.