A Lesson in Great E-mail Marketing Using Social Media, Videos



Dog lovers would love a promotion by Orvis. Actually, you don’t have to own a dog to appreciate the digital marketing by the firm.

Orvis is a nationwide high-end purveyor of men’s and women’s clothing, products for the home and travel, and of course you can buy gifts for your dog. That includes supportive memory foam beds.

Nearly 160 years in business and with dozens of retail locations, the company’s marketing has changed with the times since its founding in 1856. It has a noteworthy 100 percent guarantee on purchases.

So, at the start of summer, what a pleasure it was to receive an image marketing piece from Orvis entitled, “Dogs in Our Lives.” Pictured closeup were two black labs relaxing on a beach.

The Orvis advertisement had all the elements, including:

  • Picturesque scenery
  • Emotionally stimulating content
  • Link to a related dog video
  • Contact information
  • Invitation to live chat
  • An op-out link
  • Privacy statement
  • Option to view in mobile
  • Social media links for sharing

The next day, Orvis sent an e-mail highlighting a sale of “50 percent or more.” Brilliant.

But for many other companies, the social media links are frequently omitted from marketing e-mails. For a few years, I’ve informed readers and clients that e-mail marketing goes better with social media.

Here’s the first Orvis piece:

View online. | View mobile. Add orvis@email.orvis.com to your address book.

Dogs in Our Lives
They wake us, greet us, protect us, and ultimately carve a place in our hearts and our history. On reflection, our lives are often referenced in parts defined by the all-too-short lives of our dogs.
go to: orvisnews.com/conservation to learn more
Connect with Orvis Orvis

Please do not reply to this e-mail. If you need help or have a question, try our Live Chat (6am – 12am midnight ET), or send us an e-mail at customerservice@orvis.com

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Orvis respects your right to privacy. Please view our Online Privacy Policy

The Orvis Company, Manchester, Vermont
Customer Service: 1711 Blue Hills Drive, Roanoke VA 24012
24-hours a day, 7 days a week 888-235-9763

From the Coach’s Corner, see these related articles:

Marketing – Have You Considered the Potential of e-Newsletters? — There are several benefits if you include e-Newsletters in your marketing mix. The most salient is that they’re a great way to achieve top-of-mind awareness with your customers. Further, as a form of content marketing, they’re a favorite of B2B marketers. Why? You can control your message and be a leader in your marketplace by cutting the through the marketing clutter with your very own advertising medium.

Latest Trends in E-mail Marketing — Three published reports show the developments in e-mail marketing. Website Magazinereported the most popular e-mail venues, e-mailing’s value, and tips for Q4 e-mail marketing. A study by Litmus indicates the development of three trends in e-mail marketing.

Want to Start an E-mail Marketing Campaign? 6 Tips for Small Business — There’s a reason why many companies launch e-mail campaigns. They realize sufficient returns on their investments. So, it’s a popular topic here at The Biz Coach. I’ve written about the latest trends in e-mail marketing, and why e-mail marketing goes better with social media. If you’re just getting started, it’s best to keep it simple. In other words, take baby steps until you’re no longer a novice.

E-mail Marketing Goes Better with Social Media, Study — A common sense conclusion from a marketing study, but it’s surprising when you consider the source. Small businesses are more successful in an e-mail marketing campaign if they combine it with social media.

Rock in Your Marketing Messages with 5 Writing Tips — In this digital age of consumer overload, words are powerful – if they’re used strategically. The challenge is to help your prospective customers quickly understand your message. Of course, they hear and see thousands of messages everyday: Road signs; store signage; radio and TV commercials; conversations at work, home and with friends in-person or the telephone; social media; e-mails; as well as ads and articles in newspapers and on the Internet.

“If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.”

-Will Rogers

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.

Seattle business consultant Terry Corbell provides high-performance management services and strategies.