Secrets for Successfully Marketing to Tourists



Do you want to target tourists visiting your community or region?

Whether you operate a seasonal or year-round business, you need to consider six elements before deciding on your marketing tactics.

It addition to traditional marketing tactics, the Digital Age has opened up so many options in email marketing, online advertising, remarketing, search engine optimization and in Web sites.

But for a good return on your marketing investment, you must use the right approaches and budget to interact with the most profitable customers.

Start thinking about a new marketing philosophy:

1. Determine the ideal profiles of customers you want to attract

Eighteen percent of customers will only buy at the cheapest price. It’s best to ignore them.

They’re most likely to complain for extraneous reasons, complain to their friends and relatives, and won’t be repeat customers.

Go after the other 82 percent of prospective customers who are the most profitable prospects.

Identify your ideal customers demographically such as age brackets, income levels and geographic locations.

Then identify your best-potential Centers of Influence – people or organizations that can influence the right customers to patronize your business.

Work with any possible trade partners and partner with related tourism businesses to attain your goals.

2. Identify the tactics that are most likely to result in trust by consumers

The best advertising is actually word-of-mouth. Assuming the content is trustworthy, the second most-effective marketing is available on well-branded Web sites.

That includes news-media sites in the form of articles and advertising. Advertising, or newsletters and emails from other credible sites garner trust, as well.

Note: Your strong local news sites can be a big help. As much as 50 percent of your local sites’ visitors actually are non-local residents from elsewhere.

Be sure to upgrade your content marketing strategies on all your social media.

And increasingly, it’s important for you to have a customer-focused site with a user-friendly mobile site. Both have to act as a business development manager.

Make sure you and your staff are ready internally. You have to manage your customer’s to develop a strategic customer relationship. Review with your personnel etiquette and customer-service practices.

3. Plan and use strategies to connect with your best prospects before they plan their visits

If your marketing is designed to connect with people once they arrive in your town, you’ve already lost your sales opportunities.

Connect with them in their planning phases. They’re checking with friends and relatives, online reviews, Internet articles and blogs, testimonials, newsletters and social media.

Before telling your story, you need to anticipate the questions your prospects are likely to ask. Then, you must create the right content for the right channels.

4. Focus on attracting repeat business

Customers who become fans will be loyal. That includes local residents who patronize your business, and is why a customer-relationship management-program is vital.

It’s far more profitable if you keep customers happy for repeat business than it is starting from scratch to attract new customers.

5. Strategies to use the two basic types of marketing

— Earned marketing, which is actually tourism publicity for which you don’t pay:

  • Mentions
  • Reposts
  • Shares
  • Online reviews (e.g. Yelp and Expedia)
  • Press releases and resulting news coverage
  • Post daily on social channels
  • Monitor media social channels
  • Mention media in posts
  • Your social media pages
  • Your website/mobile site
  • Your blogging site
  • Your apps
  • Your newsletter
  • Check for search-engine errors, such as including Google Places
  • Make sure your site is No. 1 in your keywords’ niches

— Unearned marketing, that’s marketing for which you pay:

  • Traditional Ads (print, radio and TV)
  • Online ads (banner, display, adwords)
  • Social media ads
  • Paid content (native advertising)

6. Make certain your marketing is a profit center, not a cost center

Continue to monitor your progress.

You must know the right activities that will lead to sales. Develop metrics for tracking your progress and successes. It’s imperative for you to be able to measure the results of your marketing initiatives.

This, of course, means starting with the right marketing budget.

From the Coach’s Corner, here are related sources to explain the above points:

Marketing Not Working? 14 Important Reasons Why Marketing Fails — There are many reasons for the failure of a marketing campaign. Here are 14 of the more important reasons.

Best Practices to Manage Your Global Brand, Web Reputation — As you no doubt know, the digital age has brought new challenges and opportunities. Best practices are critical in order to maximize your Web presence and to manage your online reputation.

14 Tips to Profit from Online Customer Reviews — For competitiveness and profits, businesses can’t afford to ignore the potential of online reviews. They’re a factor in revolutionizing commerce.

Are You Attacked by Bad or Bogus Reviews? 5 Tips to Respond — Certainly you only want positive customer reviews. Internet-savvy shoppers read reviews to make buying decisions. Reviews can make or break you.

8 Tips for Your Social Media to Work Well in E-commerce — Are you just starting out using social media? Well, if used well, social media is an excellent tool to accomplish two goals – connecting with your existing customers and attracting fans for new business.

For More Sales, 8 Vital Mobile Marketing Tips — Put your brand where prospects and customers are likely to see it. That means leveraging mobile marketing.

8 Strategies to Enhance Your Customer Service Image — Poor customer service is a salient reason why consumers aren’t loyal to businesses. True, today’s consumers are very demanding. It’s worth noting they’re demanding because they constantly encounter poor customer service.

For a Bounce in Revenue, Try Strategic Press Releases — Ever wonder why some companies are always in the news or how they succeed on the Internet? It’s a good bet they have a good PR consultant or have mastered the art of writing press releases. You, too, can level the playing field with effective press releases.

“If you aren’t a little different than your competition, you’re in trouble.”

-Mark Sanborn


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.




6 Tips to Prevent Vehicle Breakdowns – or Deal with Them



Vehicle breakdowns can inconvenience any anyone – from weak batteries to flat tires.

Freezing winter temperatures and scorching summer heat more readily wear out batteries, belts, hoses and tires.

Such emergencies can cause extra stress both emotionally and in preventable expenses.

Unfortunately, AAA expected to rescue 7 million U.S. motorists, according to its 2017 survey.

The company’s survey shows 40 percent of American drivers do not adequately prepare for road emergencies.

AAA’s survey also indicates about 75 percent of families plan car trips for vacations.

Three main reasons AAA members call for help: Dead batteries, flat tires and vehicle lockouts.

Many late-model cars have issues because of low-profile tires or the elimination of spare tires altogether.

Other problems require another 3 million members to have their vehicles towed to a repair shop.

But AAA’s survey shows 66 percent of drivers have never had their batteries tested. Twenty percent don’t know how to change a tire. Forty percent don’t have emergency roadside kits.

To help prevent the likelihood of roadside emergencies, here are AAA’s reminders:

1. Vehicle checkup

Get a checkup and any needed maintenance before any trips. For minimum precautions, you can minimize risks with battery tests, fluid-level checks, and oil changes.

2. Buy an emergency kit

Your emergency kit should include:

— Adjustable wrench

— Cellphone with car charger

— Drinking water

— Emergency flares or reflectors

— Extra snacks for passengers

— Extra food for pets

— First-aid kit

— Flashlight with extra batteries

— Jumper cable

— Tire pressure gauge

— Windshield wiper solution

The company’s survey shows 40 percent of American drivers do not adequately prepare for road emergencies.

3. Prevent being locked out

When you leave your vehicle, always take your keys. Always have a spare key with you.

Don’t allow water to touch your keyless-entry remote or smart key. Replace the key or fob battery when recommended by your vehicle manufacturer.

4. Be absolutely distraction-free

You’ll avoid an expensive ticket and you’ll be safer while driving if you don’t text, talk on your cellphone, and avoid long glances at objects in your car or off the road.

Even eating food or drinking liquids while driving will get you a ticket in some states.

5. Move over

All states have a move-over law when emergency or law-enforcement vehicles are on the side of the road. Slow down and change lanes if possible.

6. Pull off the road in a breakdown

If you encounter an emergency, turn on your emergency flashers and safely steer your vehicle off the road – to the right, if at all possible. Exit your car on the side away from traffic.

When everyone is in a safe situation, fix what you can or request roadside assistance from a provider. Some car manufacturers and other insurance companies also provide assistance.

In addition, I’d add this reminder: Always keep your gas tank half full. For instance, unless you use your cellphone traffic apps, you’ll not always be able to anticipate when you’ll be stuck in traffic congestion.

Finally, if you have AAA, download the free mobile app for Android, Apple Watch, iPad or iPhone. You’ll be able to track the the location of the assigned emergency-service vehicle in real time.

Aside from emergency assistance, the app also will help you book a hotel room, find the most-inexpensive gas prices, route a trip, or access other member discounts.

(Disclosure: Despite my preventative measures, I too, have had occasional roadside issues. I am a satisfied AAA customer using its mobile app myself but I do not get compensation for this article. I’m only writing this article to save you possible grief as a Biz Coach reader.)

From the Coach’s Corner, here are related tips:

16 Gas-Saving Tips for your Personal or Business Driving — If you want to cut costs, you might want to start with fuel.

Finance Your Vacation with Credit Card Travel Reward Points — If you plan well, you can finance most of your family’s vacation with travel reward points. The trick is to learn all the ways you can earn points. This entails far more than just buying airline tickets or reserving a hotel room.

6 Top Tips for Etiquette in Business Travel — If you’re into people-watching, the airport is an entertaining place to be. You’ll see all kinds of personalities. That’s especially true for the wide variety of business travelers. For successful trips, business travelers share one common trait. They need to be mindful of business etiquette.

13 Great Business Travel Tips — Jet lag, bad hotel beds, and lost luggage – just a few of the miseries of business travel. But travel is vital to manage operations, close sales and to build relationships.

Tips to Prevent Hacking of Your Bluetooth — Bluetooth technology, of course, allows you freedom when talking on your cell phone. But you could lose some of this freedom from “bluebugging.”

11 Travel Tips – Save Money, Prevent against Cyber Theft, Fraud — The most vulnerable travelers are businesspeople. That’s because they have to use Internet and e-mail. They’re in danger expressly from vulnerabilities, such as from wirelessly accessible passports to using WIFI.

Winter Security Tips for Your Transport Facility and Drivers — Criminals don’t hibernate like bears in the winter. Winter presents opportunities for criminals’ unscrupulous desires. To protect your products in the warehouse or distribution facilities and drivers on the road in snowy months, there are several important precautions to implement.

“Baseball is like driving, it’s the one who gets home safely that counts.”

-Tommy Lasorda


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.




Strategies to Prepare Your Franchisees for Strong Growth



Many franchised companies seemingly meet all the requirements to succeed.

They provide the necessary support to their franchisees with a turn-key operation. They continually create products. They advertise to promote their company’s overall reputation.

However, that’s not enough for a sector that is increasingly turning to automation because of minimum-wage mandates and franchisee employees who lack in common sense.

Customer service and marketing skills are at the core of every sustainable business.

Unsuccessful franchisors fail because they don’t adequately monitor and train their franchisees’ workers in customer service and marketing.

Assuming you’ve recruited quality, trainable franchisees, you have to continually help them to market your brand.

So for brand enhancement, it behooves franchisors to empower their franchisees with the right training for sustainable growth to attract loyal, repeat and new customers.

This means periodic reminders on spending money cost-effectively, upgrading local-community marketing and social-media techniques.

Here are training imperatives:

1. Bring in an outside participant

No matter what they claim, don’t assume your new franchisees are skilled in marketing and customer service.

Even if you provide the best of marketing and customer-service playbooks, you’ll find franchisees won’t be able to adequately execute without training supplied by you.

Hire third party experts in customer service and marketing. Have the experts start with your own team.

In this way, you’ll know what your franchisees are learning and your people will be prepared to train future franchisees.

2. Encourage franchisee mentoring

There’s an old saying that’s apropos here: “You can’t keep what you’ve got unless you give it away.”

Motivate your successful franchisees to communicate with new franchisees. By discussing important concepts and ideas, there are multiple benefits to both your successful franchisees and neophytes.

It can be very gratifying for established franchisees to help others and it will help them to stay sharp by teaching others.

If a new franchisee fails in marketing and customer service, it can adversely impact the other franchisees and your business overall.

So, it will save you time and money and will help insure your overall brand reputation after the new franchisees implement best practices.

3. Learn to innovate from your training consultants

Not only will outside participants help your franchisees to implement your playbook, they are a source for information.

More than likely, they’ve been exposed to new ideas which they can share to help your business.

They can also help you to anticipate future obstacles to your business.

4. Inspire your franchisees to excellence

New franchisees are often guilty of not practicing due diligence. To their way of thinking, they’ve bought a turnkey operation. So they robotically go through the motions but don’t take ownership of their operation.

It’s important for your franchisees to regularly monitor and evaluate their progress.

If solutions to challenges aren’t readily obvious to them, they should be checking with you to get help even between the visits by your representatives to their locations.

From the Coach’s Corner, here are related resources:

The Right Recipe to Grow Your Business by Franchising — Franchising is an alternative to organic growth. You don’t need nearly as much cash on hand for facilities, products, services and talent. Here’s how with five strategies. 

Many Managers Aren’t up-to-date on Opportunities in Emerging Markets — Seventy-six percent of business managers at global companies don’t have information for their needs – even though it’s necessary for productive decisions in expanding into emerging markets.

Growth Strategies to Successfully Expand into New Markets — So you see opportunities by expanding into a new market. Whether you’re expanding across town or into a different region, there are risks to anticipate in alleviating any uncertainty.

For Profits, Manage Your Growth at the Right Pace — Entrepreneurs frequently try to rush their business growth. Certainly, growth is great but if you scale too fast, you’re looking for trouble. The key is to prepare.

“Strategy requires thought, tactics require observation.”

-Max Euwe


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Photo courtesy stockimages at www.freedigitalphotos.net

Marketing Psychology: Choose the Best Colors for Online Sales


Here are color tips to improve visitor experience and to capture customers – including a great infographic on 40 facts about the psychology of colors.



Choosing the right color combinations for your site is crucial.

Why? Buying decisions are based on emotion. And colors influence emotions.

That’s right. Choosing the right colors will influence whether your visitors enjoy their visit to your site or whether they leave without buying from you.

So minimize the possibility of negative surprises.

If you choose the best colors for your products and services, you will increase your conversion rates.

Certain colors attract specific consumer demographics.

Some examples of colors of successful sites:

To influence impulse buying, black, red, orange or royal blue are usually used. Impulse buying is important for clearance sales, fast food restaurants, and outlet malls.

To impress sophisticated money-conscious people, navy blue and teal are used by financial institutions and upscale department stores.

Typical, traditional shoppers are drawn to pink, rose and sky-blue colors. That’s why many clothing stores use them.

Color also has an impact on gender preferences.

For a comprehensive look on the psychology of colors, here’s a highly informative infographic courtesy of the firm, Skilled, skilled.co.

(Scroll down below the infographic for links to more digital-marketing tips.)



From the Coach’s Corner, here are more digital-marketing tips:

Marketing Tips to Run Your Online Business for Higher Profit — E-commerce has made it possible for entrepreneurs to get a fast return on their investments with higher profits. Here’s how they do it.

Internet Shoppers Demand 3 Cs – Customer Experience Study — Success in e-commerce is increasingly challenging for retailers that want to dominate in brand preference, customer loyalty and word-of-mouth advertising. That’s because consumers want more and more in the three Cs — channels, choices and convenience.

4 Tips to Quickly Fine-Tune Strategies in Digital Economy — To win, you must become adept in the interactive process inherent in the digital economy. Everything depends on your ability to rapidly make decisions – to protect your turf and grow your business for a competitive advantage.

Improve Your Customer Retention with 6 Digital Tips — Outstanding loyalty programs for stellar customer engagement play an important role to improve your prospects for lifetime customer value. That goes for e-commerce, too.

Digital Marketing Trends: Choose Your Best Tactics — True, marketing has evolved rapidly in the last quarter century. And yes, it’s important to be mindful of trends, especially in digital marketing — good and bad.

Task-Management Checklist for Digital Marketing — To generate revenue from digital marketing, here are best practices for pursuing new business and for your customer relationship.

“The best marketing doesn’t feel like marketing.”

-Tom Fishburne


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Image courtesy stockimages at www.freedigitalphotos.net 

Sales Trends: Blending Online with In-Store Marketing



To understand your retail-store marketing dilemmas prompted by the Amazon.com-effect, consider your situation and your personal shopping preferences.

If you think about your personal and B2B shopping and buying habits, you appreciate companies that perfect their approach to personalize their customer service, right?

That’s because a personalized customer experience creates positive impressions – an image of value and shopping enjoyment.

Consider applying these principles to marketing your company, products and services.

For your business competitiveness and long-term sustainability, your company needs to understand your prospective target audience enough in order to drive engagement with them.

Agility in marketing is the key phrase you need to remember for higher retail sales.

Our evolving culture demands it.

Why?

With the increasing advances in the Digital Age, consumers have come to expect that your company understands them and meets their needs.

To succeed long-term, your business needs to create positive consumer experiences and customer experiences. For that you need to enhance your customer touch-points.

So you need to make advances in MarTech – a buzz word that combines marketing with technology.

According to published reports in 2016, 38 percent of retail sales were influenced by mobile devices. That’s a major increase from only 5 percent just three years earlier.

But in 2017, less than half of retailers have been able to gauge their impact of digital marketing on in-store sales.

When successful in attracting shoppers to their stores, 89.3 percent of customers share location data for in-store discounts.

Therefore, you need a myriad of MarTech abilities such as subscription tasks, lead generation, empirical customer data, marketing outside your bricks-and-mortar locations to lure shoppers, in-store mobile marketing, in-store music ambience and a capability to receive customer feedback.

Not convinced? Consider this infographic courtesy of CUBE, https://www.cubemc.com/background-music-for-business-use.

(For related MarTech solutions, scroll down below the infographic to the Coach’s Corner.)

From the Coach’s Corner, here are related MarTech solutions:

7 Tips to Draw Customers Back to Your Retail Store — Traditional retail sales are regressing mainly as a result of e-commerce growth. Here’s what retailers can do to fight the Amazon-effect.

For More Sales, 8 Vital Mobile Marketing Tips — Put your brand where prospects and customers are likely to see it. That means leveraging  mobile marketing.

Marketing Tips via Mobile Devices, Reviews, Coupons — Digital marketing opportunities keep growing and growing. For instance, 70 percent of consumers research product reviews while they shop in stores. Ninety percent are relying on their mobile devices as they make in-store buying decisions.

“You’d be surprised how difficult it is relinquish a cell phone.”

-Adrien Brody


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.




Best Strategies to Use Online Key Performance Indicators



With all the key performance indicators (KPIs), it can be daunting to pick the right ones to accurately monitor and strongly increase your company’s performance.

So to pick the right KPIs, your two missions are to select the most-valuable ones for your sector and business, and to manage them effectively.

Basically, a KPI is a metric that helps you analyze your company’s strengths and weaknesses and to predict potential obstacles to success.

For instance, a typical example is to measure your customer service in solving issues.

A KPI will gauge how long it takes your staff to respond to problems.

Later, a KPI will draw comparisons in order for you to learn if your team has improved.

In essence, you also need to specifically use KPIs that are relevant to your business situation.

They need to be quantifiable in determining your headway.

Your KPIs have to be SMART – the acronym for the following:

  1. Specific
  2. Measurable
  3. Achievable
  4. Relevant
  5. Time-limited

For a comprehensive explanation, following is a great infographic: “How to Use the Best Online KPIs to Boost Your Company’s Growth” (Courtesy of Skilled, skilled.co).

From the Coach’s Corner, here are related articles:

Strategies to Measure, Boost Your Business Performance — If healthy revenue and profit margins are your goal, you must determine the critical factors that lead to success. In essence, business is war in commerce. In order to win, you must know how, why and when to attack.

Productivity – 7 Steps to Build Performance Indicators — For performance-measurement in human-resource administration, the key is to design measurement systems to drive engagement, productivity and quality. Here’s how.

Strategy: How You Can Capitalize on Predictive Analysis — The promise of predictive analysis: Obtain forward-looking insights to innovate and quickly recognize opportunities for growth.

4 Ways Marketing and IT Can Create Business Revenue — Businesses will generate more revenue if their information technology and marketing professionals strategize more effectively. Here’s how.

To Realize Your Business Vision, 8 Best Practices for Setting Goals — Whatever your situation, to realize your vision, focusing on the right details is a skill conducive for strategically setting goals. Here are eight best practices.

Issues to Consider Before You Buy Business Analytics — If you’re the company’s chief information officer screening the sales pitches for business analytics, take a long look and ask the right questions for your company’s welfare. You have to collaborate and make the chief financial officer happy.

Clues You Need a Vision Plan for Growth – How to Write It — If you don’t have a written vision for fast growth, the reality is that you’re losing out on potential business. A written business plan is best. But if you don’t have the time and resources to write it, go to plan B – a vision plan.

“Is it not strange that desire should so many years outlive performance?”

-William Shakespeare


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Photo courtesy patrisyu at www.freedigitalphotos.net

Best Sales Pipeline Tips: Content Marketing, Follow-up and Marketing Automation



Consider the best ways to maximize your sales pipeline.

Instead of using generic emails even with personalized salutations, you can achieve as much as a 360-percent higher-conversion rate by following new strategies to fill your sales pipeline.

But to do so, you need three elements:

  1. Stellar content marketing
  2. Effective salespeople
  3. Cutting-edge management software

Content marketing can help you in two ways – by developing a large volume of sales leads and by distributing a great branding message to ease the selling process by your salespeople.

Then, yes, it’s up to your salespeople.

They must know the secrets for sales success:  The five value perceptions that motivate customers to buy and the three-step process to overcome sales objections – along with the The 7 Steps to Higher Sales.

And not only must they be trained well. They must be persistent in repeat sales calls. A mere 2 percent of sales result from the first meeting with prospects.

(Scroll down to the Coach’s Corner for menu of articles with sales tips.)

The right software will keep your salespeople organized.

So, your sales pipeline will flourish if you effectively use all three elements.

For a comprehensive explanation, see the following infographic, “3 Ways to Move a Customer Through Your Pipeline,” courtesy of Ghergich & Co. (ghergich.com).

3 Ways to Move a Customer Through Your Pipeline

Via Salesforce

From the Coach’s Corner, related sales tips:

6 Rules to Keep Your Pipeline Full for Continuous Sales — It doesn’t matter what type of business you have. Even if your sales are great today, there will come a time when sales will crawl to a halt unless you take precautionary measures to keep your sales pipeline full.

Are Your Sales Down? Here Are Sales Management Tips — Great salespeople are often promoted to management. However, many sales managers aren’t prepared to effectively manage salespeople because they haven’t been trained to do so.

You Will Profit from Content Marketing, If You Teach Well — Here are tips for teaching your readers well — and a great infographic on content marketing — 55 proven ways to help your business.

Big Ticket Sales – Prevent Buyer’s Remorse with 4 Precautions — In big-ticket sales — from consulting services to information technology — customer emotions run high. Buyer’s remorse will cost you a big sale. To prevent buyer’s remorse, you need to be a calming influence in order for the customer to understand you’re providing value.

14 Web Site Tactics to Attract Repeat B2B Customers — There are many tactics you can use to attract loyal B2B customers via your Web site. Above all, you must demonstrate value. Here’s how.

What Successful Marketers Know About Lead Generation — Professional marketers are more successful when they use integrated marketing automation to evaluate their performance and to become more competitive in the marketplace. This means they’re more sophisticated than their competitors in determining their returns on investments, according to a study.

Sales Strategy When Tempted to Bad Mouth Competitors — Imagine you’re making a presentation and you feel pressure to make the sale. Suddenly you’re asked about your competition. Bad mouthing competition is not a viable option.

“Life is like a dogsled team. If you ain’t the lead dog, the scenery never changes.”

Lewis Grizzard


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.




Tips for Your Site to Capitalize on SEO Trends


How to stay on top of your search-engine optimization game; plus, a helpful infographic: 16 SEO facts we struggle to understand.



You probably know if your Web site isn’t ranked as the best on search engines, you’re missing opportunities.

Indeed, the top five sites in each niche on the Internet garner 75 percent of the traffic.

That underscores the importance of achieving the best results as the No. 1 site. But to get to No. 1 and stay there is an ongoing task.

Hence, this has heightened the importance of search-engine optimization (SEO).

SEO is one of the most requested topics here on The Biz Coach, as the rules of SEO continue to evolve.

For example:

The rules include on-page optimization and off-page optimization.

On-page optimization requires internal strategies within your site. That includes using the right meta descriptions and keywords.

Off-page optimization results from link-building tactics – from social media to links from other sites.

Bing is not different than Google when it comes to link-building.

It’s vital that you backlink with authoritative, credible sites. Some might be obvious to you, others might not. To avoid issues, take the right steps for safe backlinks to your site.

Increasingly, it’s important to know how to accelerate your site’s download speed.

As you might surmise, create fresh content. But be aware of Google’s priority concerning about frequency vs. value.

For links to specific comprehensive SEO tips, scroll down to the Coach’s Corner.

Meanwhile, for “16 SEO facts we struggle to understand” courtesy of skilled.co, here’s a helpful infographic:

From the Coach’s Corner, here are relevant SEO tips:

For Strong Local SEO Performance, Avoid 6 Errors — A key strategy to make your cash register ring is to have a strong Internet presence. That means strategizing for strong local search-engine optimization (SEO). With strong local SEO performance, your business will have online top-of-the-mind awareness in your community. You want to be easily discovered by potential customers.

SEO Tips to Rank No.1 on Bing and Google — Study — There are striking similarities with Bing and Google — Web sites for top brands rank the highest and No. 1 sites are dominant because they have quality content, as well as strong social media signals and backlinks.

SEO and Other Strategic Tips for a No.1 Rated Blog — To own your blogging niche, you must understand the evolving process — important basics in search engine optimization (SEO) and other strategies. If you’ve been blogging for awhile, you know success doesn’t keep come automatically. Blogging is arduous work.

4 Best Practices to Enhance Your Google Rank with Content — There are four best practices if you want strong ranking from Google’s search rank algorithms, higher click-through rates and more social sharing from your content and press releases. That’s according to the Ranking Factors Study from Searchmetrics.

Critical Factors Google Uses to Judge Your Content Quality — As you no doubt know, Google has long judged your Web site on content quality. But Google looks for comprehensive information, content that’s easy-to-understand. This means your site probably entices users to stay on your site longer and has higher click-through rates. And you have effective internal links and quick-loading pages with less advertisements.

“Innovation distinguishes between a leader and a follower.”

-Steve Jobs


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.




The Top-10 Most-Profitable Small Business Sectors



Whether you’re a veteran in business looking to acquire multiple revenue streams, wanting to buy a business or whether you’re contemplating a business launch, it’s important to make the right choices to be profitable.

Certainly, in picking a niche, you must find needs and fill them.

You must be able to easily cut through the clutter of competition to enable you to charge what your products or services are worth.

Successfully merging with another business requires similar cultures. Oil and water don’t mix. That’s why many mergers fail.

If you want to buy a business, you should have relevant deep experience.

As any entrepreneur will tell you, successfully launching a business is the toughest endeavor you can imagine. Many startups also fail.

To succeed in any of the above options: Passion, hard work and risk-management are important.

(Strategies to succeed in mergers, buying a company, or launching a business are below in the Coach’s Corner.)

Meantime, you’ll improve your chances if you choose an inexpensive business model to enable you to become profitable quickly.

So the key is to pick the right industry or sector where your odds for success are greater.

What are the most-profitable small-business sectors?

Here are the top 10 in an infographic from Colette Cassidy at All Finance Tax, http://allfinancetax.com/capital-gains-tax-returns/:

From the Coach’s Corner, here are related business strategies:

HR Lessons from Failed Mergers of Canadian Businesses — Only 20 percent of Canadian mergers and acquisitions succeed, according to a survey of finance executives. Here’s why.

Like Creating a Healthy Salad, M&As Need Key Ingredients — Mergers and acquisitions (M&As) might seem simple in small business. But for success in either small or big business, M&As are a complex process. They require the right ingredients much like building a great-tasting, healthy salad.

Buy a Business to Grab Market Share but Study 10 Financials — One of the fastest ways to grow is to buy a competitor or to acquire another business. But you must exercise due diligence in 10 steps.

Finance Checklist for Strategic Planning, Growth — Strategic planning in finance for growth means avoiding trendy fads. Instead, it requires an ongoing down-to-earth approach in order to create value. Here are seven steps.

Why Startup Companies Fail – How to Win — It’s vital to conduct a thorough needs-assessment of strengths, weaknesses, opportunities and threats – followed by development and implementation of a strategic action plan. Here’s more.

Startup Financial Planning: How to Get a Pragmatic Forecast — Unless you have a lot of startup experience, it can be a little tricky to make down-to-earth financial projections for your new company. Pragmatic assumptions are important in such a forecast.

Checklist to Increase Your Startup’s Cash Flow — It’s true that cash flow is the salient dynamic that leads to the failure or success of a business. Here are 11 ways to maintain positive cash flow.

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

-Zig Ziglar


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.




Best Strategies to Manage Unpredicted Business Growth



True entrepreneurs are adventurous and bold.

When a company enjoys fast growth, it’s the envy of every other company. However, things aren’t always as they seem.

Fast growth can present difficult challenges for a business, if it isn’t prepared. That goes for any sector – from service businesses to manufacturers.

For instance, rapid growth creates challenges preventing efficient operations or fulfillment of products or services for customers.

If not anticipated and solved, such challenges can lead to drastic losses in market share or even deaths of businesses or being acquired by competitors at fire-sale prices.

The good news is that there are proven strategies that will help a company succeed during unexpected business growth.

Here are the five strategies for success:

1. Flexibility planning for all contingencies

Sure, it’s great to plan for the short-term and to dream for ultimate success. Strategic planning should include needs between the short-term and long-term.

That means developing strategies for flexibility in involving financial, human resource capital, and operational elements of your business. It also requires being prepared for course-correcting.

2. Honing skills for satisfying customers

You will succeed if you keep your customers happy. That’s easier said than done. So, plan for growth in delivering products and services with scalable back-end procedures and structures.

Where startups fall short is not adequate planning to provide the quality products and services in a timely fashion, and all while meeting the expectations of their customers.

Many founders are so busy putting out fires to manage customer demands, they don’t delegate or timely increase the size of their workforce in order to satisfy customers.

What they should be doing is to develop solid operations checklists.

Again, businesses lose profits because they inconvenience customers. This not only results in lost revenue, but tarnished branding and narrower profit margins, too.

So, make certain your company doesn’t become high maintenance to your customers.

3. Financial planning 

Don’t forget your necessary financial tools. Start with a finance checklist for strategic planning for growth.

Just because you might experience new revenue from unexpected growth, it does not necessarily result in good cash flow and profits.

So, at the least it necessitates that you determine your break-even point.

You should know your full operating costs as you grow as well as your daily needs for capital. Plan to increase cash flow and profits.

4. Knowing which customers are profitable

Savvy business owners know who their ideal clients or customers are.

You can’t make profits from every customer. Some customers pay too slowly. Others may be too hard to please. So be prepared to drop such customers.

This, of course, means knowing your four profit drivers – they are what drive your profit.

5. Develop your company’s leadership

Finally, your success will be largely determined by your leadership and team. You will need vision and flexibility to deal with obstacles that evolve from growth.

Whatever your situation in pursuing growth, the mindset and best practices in strategic leadership means maintaining a delicate balance – preparing for details and keeping an open mind regarding business uncertainty.

So, you must have the right mindset and use best practices in strategic leadership.

You will also need to recruit and hire the right people to successfully scale upward. Therefore, hone your talent-recruitment strategies.

Then, plan to develop employees as strong leaders to help your business grow efficiently and enjoy excellent profits. That’s because, as role models, they’ll be instrumental in helping you develop a performance culture.

From the Coach’s Corner, here are complementary strategies:

Strategies to Measure, Boost Your Business Performance — If healthy revenue and profit margins are your goal, you must determine the critical factors that lead to success. In essence, business is war in commerce. In order to win, you must know how, why and when to attack.

For Profits, Manage Your Growth at the Right Pace — Entrepreneurs frequently try to rush their business growth. Certainly, growth is great but if you scale too fast, you’re looking for trouble. The key is to prepare.

8 Change Management Tips for an Unpredictable Marketplace — For a business to win despite facing an unpredictable marketplace, there are eight strategies to implement. Among the key concepts to remember: Double-down on effective management.

Tips for Strategic-Thinking in Finance: Your Staff, Individuals — Many companies want accountants and finance professionals who are strategic thinkers. But that’s not happening at most companies. Here are tips for managers and employees.

10 Red Flags Your Business Needs Strategic Planning — Many entrepreneurs are so busy putting out fires, they fail to take care of business in two ways. They fail to plan strategically and they don’t make marketing a priority each day.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” 

-Warren Buffet


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.






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Seattle business consultant Terry Corbell provides high-performance management services and strategies.