19 Best Practices for Writing Professional Business Letters



Knowing how to write an impressive business letter is imperative for maximum career success.

By writing with professionalism, you’re leaving a lasting positive impression and you’re enhancing your chances for strong results.

Here’s how to write a professional business letter:

1. Stationery

Of course, professionals use business letterhead (8 ½ inches by 11 inches).

If you don’t have company or personalized stationary, then you must remember to type your contact information either centered at the top of the page or under your signature.

Top professionals often use their own personalized monarch or executive letterhead (7.25 inches by 10.5 inches).

2. Business-like font and size

Readability is important. So choose a generally accepted business font and size. Typically, Times New Roman or Arial in size 12 is widely accepted.

If you’re writing to a conservative person and business, Times New Roman is best.

3. Plan the components

Plan your letter by writing a list of the details you need to include in your correspondence. This will serve as your checklist so you don’t inadvertently forget something.

Make sure every point is focused — relevant and germane to the topic.

4. Use an economy of words

You’ll increase your odds that your letter will be read and acted upon, if you write succinctly. Avoid unnecessary adjectives and adverbs.

In most cases, a one-page letter is best.

5. Professional wording

Don’t use annoying buzzwords, incorrect idioms, or poor English grammar.

When in doubt for business formality, avoid using contractions.

6. Tone

Without appearing to be servile or gushing, decide whether to compliment the person or company.

Don’t use an arrogant tone; try to be positive. You’ll also convey an unprofessional tone if you write long sentences or write unnecessary sentences.

Avoid using exclamation points. That means no emotional verbiage, especially anger.

Be mindful of your image. When in doubt, try to imagine how your letter would look to readers if your letter were printed in a newspaper article.

7. Addressing the letter

Margin-wise, make sure you send a properly spaced letter.

Depending on the length of the letter, an inch or so under the date on the left, list the recipient’s name.

On the following lines, list the person’s title, company name and then the person’s address.

8. Salutation or greeting

The main thing to remember is to show respect for the person. Below the recipient’s address, double space down to insert a salutation such as “Dear … :” Address the person with formality, “Dear Mr. … “ or “Dear Ms. …”.

If you’ve had a lot of contact with the person and typically refer to the personal by the first name, it’s probably OK to do so in your letter.

9. Block style

For easier reading, it’s preferable to structure the paragraphs aligned to the left with no indentation.

10. Highlight the subject matter

For important letters, it’s best to indicate the subject or purpose. You can abbreviate the word “regarding” with “RE:” above your salutation that contains the person’s name.

Or, you can write the purpose of your letter in the center of the page just above the first paragraph.

“You glance at an e-mail. You give more attention to a real letter.”

-Judith Martin

11. First paragraph

Indicate why you’re writing the letter.

12. Giving criticism 

If the letter is intended to criticize the recipient, be assertive with specificity, not aggressive.

To show objectivity, offer a compliment for what the person or company is doing well. (For examples, see the recommended techniques in How to Get Great Service from Dysfunctional Vendors.)

13. Avoiding starting paragraphs in first-person

To create a professional first impression, your first sentence in every paragraph should avoid using the pronoun “I”.

You want the recipients to know the letter is all about them and what you want to achieve, not about you.

14. Structure your salient points

After writing the purpose, your next two or three paragraphs should contain your main points. Bullet them if necessary.

If you have more than a few, it’s best to indent and number the paragraphs for easier discussion and referencing.

15. Call to action

Be very clear. Whether you’re trying to sell something or wanting to fix a problem, always include a polite call-to-action as a follow-up on your purpose for writing the letter.

While you’re at it in your call-to-action, follow it by preventing buyer’s remorse such as “You will be very pleased … ”

16. Express gratitude

If it’s a sales or solicitation letter or if it’s otherwise appropriate you can express appreciation, such as “Thank you for your consideration.”

17. Closing

For formal letters, use the words Sincerely, Yours truly or Yours sincerely.

If you are on friendly terms and know the person well, you can use Best regards, Cordially or Yours respectfully.

18. Double-check

Proof read the entire letter. Verify you’re spelling names and words correctly. Check the details, any addresses, telephone numbers or e-mail addresses for accuracy.

19. Before mailing, put the letter aside

Re-read your letter and look to see if it needs editing. Be absolutely certain you’re focused in your writing by using an economy of words, a polite tone and call-to-action.

From the Coach’s Corner, for more business-writing tips:

11 Tips to Succeed in Your Career with Effective Writing — Whether you want to write as an author like Mark Twain or to generate content to market your business, effective writing requires two attributes: Dedication and passion. Here’s how to succeed.

25 Best Practices for Better Business Writing — If you want to accelerate your career or turbo-charge your business, one of your priorities should be good communication. Good writing is necessary in a myriad of ways, including letters, advertising copy and presentations. A lack of writing skills will hold you back or even hurt your career.

Spelling Tips to Enhance Your Communication Skills — Good communication skills start with using proper grammar and spelling. They’re central for your career growth. People who communicate stand head and shoulders above their peers.

Are You Struggling to Write Great Cover Letters for a Job? — If you want to write a cover letter that will entice employers to consider you, there are several precautions to take. Otherwise, you risk sending a letter that employers won’t want to read. Here are seven strategies.

Thank You Notes Are Vital After Job Interviews – 12 Best Tips — There’s a common thread among people who win jobs after they interview with decision-makers. Winning applicants promptly send well-written thank you notes. Here’s how …

Business Etiquette Dos and Don’ts – Sending Holiday Cards — One of the best investments for your business relationships is to send holiday cards. It’s an excellent way to stay in touch and to show gratitude in your business relationships. But you must do it right.

“You glance at an e-mail. You give more attention to a real letter.”

-Judith Martin


__________

Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.




You Will Profit from Content Marketing, If You Teach Well


Here are tips for teaching well with a great infographic on content marketing



Many marketers like content marketing because it allows them to get out in front of their competitors. Otherwise, they risk the prospect of potential customers buying from their competition.

Why? Content marketing enables you to help prospective customers see all about your business before you see them.

What’s the secret? The secret to success from your content marketing – you must be great in online teaching and in building trust.

Online readers are looking for good information about answers they seek. That requires understanding about their behavior and empathy for their concerns and aligning them with your products and services.

Unless you want to direct your prospects to Amazon.com, where the lowest price is king, your content marketing should direct to your online or brick-and-mortar site by differentiating your products and services for value and target your objectives whether it’s geographical or age demographic.

For your e-commerce sales, your content marketing should be focused on important digital functions such as driving downloads or add-on options.

Success is aided, in part, by your value proposition or benefit statements to meet value perceptions, which are often subconscious emotionally-speaking.

True, 18 percent of people base their buying decisions solely on price. But unless the sales volume is spectacular, companies rarely survive by slashing prices to attract such undesirable customers.

For the other 82 percent, there are five motivating perceptions you should keep in mind in your content marketing.

The motivating perceptions:

Employees, Spokespersons – 52 percent. The key characteristics are integrity, judgment, friendliness and knowledge. Remember, about 70 percent of your customers will buy elsewhere because they feel they’re being taken for granted by your employees. And customers normally will not tell you why they switched to your competitor.

Image of Company – 15 percent. They are concerned about the image of your company in the community. Cause-related marketing is a big plus in forging a positive image. So is cleanliness and good organization.

Quality of Product or Service Utility – 13 percent. The customer is asking the question – “What will this do for me?”

Convenience –12 percent. Customers like easy accessibility to do business with you. That includes your Web site, telephoning you, and the convenience of patronizing your business.

Price – 8 percent. Price is important, but it’s the least concern among the five value-motivating perceptions.

Consider this infographic from skilled.co:

content_marketing_facts

From the Coach’s Corner, here are related marketing tips:

How to Newsjack for Publicity of Your Content Marketing — Newsjacking – the art and science of obtaining mountains of free media coverage and social-media spin by getting your content injected into late-breaking news stories.

B2B Marketers Like the Economics of Content Marketing — B2B marketers ostensibly get a satisfying return on content marketing because that’s the preferred choice for 82 percent of respondents in a survey. It works fast and it’s cheap.

Earn Profits via Innovation, Relationships and Local Marketing — If your company is struggling as a result of declining profits, at least three factors are responsible: The clutter of competition, management, and ever-expanding and head-scratching list of advertising options.

‘Video Marketing Cheat Sheet’ to Attract Customers — You and I can probably agree on the value of videos in marketing. Videos make it possible for prospects and customers to better visualize your products and services. Right?

Marketing Strategy That Best Defends Your Company Against Competition — What do I mean by the phrase, “A marketing strategy that best defends your company”? Protecting your assets with the right marketing strategy results in the shielding and enhancing of your brand, as well as protecting your customer base.

Outshine Your Competitors with Great Newsletters – 16 Tips — A great newsletter is a terrific tool in your marketing mix. Why? Your prospects and customers have signed up for a subscription. Here’s how to get top-of-mind awareness with your newsletter.

“You have not failed until you quit trying.”

-Gordon B. Hinckley


__________

Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry. 






How to Rewire Your Brain to Get Confidence for Leadership



One of the world’s great leaders of the 20th century, Sir Winston Churchill, led the United Kingdom through perilous times caused by Nazi terror.

“Success consists of going from failure to failure without loss of enthusiasm,” said Prime Minister Churchill, whose leadership legacy is unquestioned.

Enthusiasm is indeed important for leadership. To take your business to the highest level, you must be at the top of your game to maximize your confidence as a leader.

That means understanding your human capital and your business environment to effectively lead your employees and doing your best to minimize everyone’s stress for strong morale.

That was Mr. Churchill’s secret for success. But to accomplish such worthy objectives, most businesspeople have to rewire their brains to develop confidence in leadership.

Here are eight recommendations:

1. Continually revisit your purpose

Success stems from having a deep sense of purpose.

That’s right. To be successful, it’s important to have a deep sense of purpose.

That means focusing on providing value.

2. Understand your financials

An analogy: Just like using a map when going on a road trip, if you’re in Los Angeles wanting to go to Chicago, don’t follow a map to Seattle.

Your financials are the salient factor in your map for your road to success.

You must understand and monitor them so you can take action when needed.

3. Continuously self-evaluate

You need to understand your strengths and weaknesses, and your motivations for your actions to develop goals. Don’t worry about your failures but eliminate your bad habits so you can make steady progress.

4. Develop a balance

Patience is a virtue. A leader understands others and focuses on serving others. When employees come to expect empathy from you, this helps you project confidence.

Conversely, don’t allow yourself to be adversely affected by others. Do your best to empathize with them instead of outright dismissing them. But in the end, stay focused.

5. Focus on physical fitness

High performance demands energy and focus. Staying fit enhances your personal confidence as well as projecting it.

This, in turn, demonstrates a positive image for your business.

6. Daily preparation for discussions

For best outcomes for discussions, prepare. Confident leaders prep for discussions and decision-making. This usually means being able to influence the direction of your conversations.

Ultimately, even people with differing opinions at the outset will feel comfortable and take ownership of strategies.

So staying well-informed is a great investment. Invest your time and attention in research to a have a full perspective for effective action.

7. Take educated risks

Boldness is good. Once you’ve arrived at a decision, take action. Evaluate but don’t engage in self-doubt afterward.

8. Renew your mind

Daily renew your mind. Get lots of rest and recreation.

Focus on gratitude. Gratitude will replace any of your fears and anger. If necessary, develop a gratitude list and review it regularly.

Look for ways to help others each day. By lessening the misery of others, you will create positive change in the world. It will also improve your spirits personally.

You can’t keep what you have unless you give it away. This sense of serving others will actually energize you, which leads to more confidence.

From the Coach’s Corner, here are more tips to grow as a leader:

Mindset, Best Practices in Strategic Leadership for Growth — Whatever your situation in pursuing growth, the mindset and best practices in strategic leadership means maintaining a delicate balance – preparing for details and keeping an open mind regarding business uncertainty.

Leadership: 4 Strategies Dealing with Incompetent People — Yes, incompetent employees – whether they have difficult personalities or they simply under-perform – can be aggravating. But they don’t have to be.

21st Century Leadership Requires Authenticity — Here’s how — It’s one thing to be promoted into a management role, but it’s entirely another to be regarded as a leader to inspire a company’s culture. What really matters is knowing how you impact others.

For Strong Profits, 5 Tips to Develop Employees as Leaders — Strong leaders will help your business grow and enjoy excellent profits. That’s because, as role models, they’re instrumental in helping you develop a performance culture.

Leadership Tips for Executing Strategy to Defeat Threats — Multiple solutions might work to triumph over a threat, but a global study in 20 sectors in 20 countries shows execution trumps strategy. Here’s how leaders execute strategy.

How to Grow Your EI for Leadership Success — Emotional intelligence (EI) is important for communication and leadership. A person who has EI is able to evaluate, understand, and control emotions.

10 Characteristics of a Successful CEO — This is a 10-part series on CEO leadership by Joey Tamer, www.JoeyTamer.com. She is a consultant to experienced consultants in all fields to maximize their practices. She has also been a strategic consultant to entrepreneurs in technology and digital media.

“I’ve got the brain of a four year old. I’ll bet he was glad to be rid of it.”

-Groucho Marx


 __________

Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.






Psychological Pricing Tips to Sell More Products, Services



Certainly to sell at a profit when pricing a product or service , you have to be skilled in the art of pricing.

Of course, you need to keep in mind that consumer attitudes are changing.

There are various ways you can use to decide if or when to charge either the lowest or highest price. And indeed sometimes it’s best to price between the low and the high.

What I don’t recall is whether one technique is actually discussed in textbooks.

That would be psychological pricing, which is based on emotional appeals to the prospective customer.

Fortunately, it is not always the lowest price.

Depending on your products or services, psychological pricing is based on the idea that certain prices are more appealing.

Keep in mind 18 percent of Americans will only buy at the cheapest price.

Except for loss-leader sales prices, unless you want to be your industry’s overall low-price leader, which is usually a mistake, the trick is to work around this obstacle.

So how can use psychological pricing to your advantage?

Here are six ways:

1. Show different pricing

If you believe your customers don’t have the time or the inclination to spend time on comparison shopping – usually inexpensive retail items under $10 – offer a sale with your previous price inserted next to the new one.

To bring quick attention to the item, change the color, font and size of the new price.

Your customers will readily see the new price as better for them.

2. Appeal to greed pricing

Obviously, in pricing appealing to a buyer’s greed, this is a case in which a customer will pay the full price for one product or service just to get another for free.

Because the strategy is widely used, consumers are accustomed to the tactic. So how do you enhance your chances?

Vary the technique by getting creative, such as “buy one and offer a 25-percent off the next purchase.”

3. Charisma pricing

Charisma pricing means charming your shoppers by convert zero ending numbers to nines – reducing the left number in your price point by one number and ending with 99 cents.

Yes, this works most effectively when the price ends in 99 cents. So, instead of $5.00, make the price $4.99.

Consumers rarely notice. Instead of a $5.00 price, they think it’s only $4.00.

By the way, use a smaller font size for the 99 cents.

4. Moderate pricing

When offering three different but comparable products or services, most Americans choose the middle price. This is true whether you’re selling B2B or B2C.

For instance, when the price choices are $100, $125 and $150, they’ll use choose the middle price — the $125 item.

5. Prestige pricing

This is one of my favorite techniques in a luxurious marketplace. It’s very effective when you and your business have a highly professional image.

For affluent buyers or wannabe affluent buyers, prestige pricing necessitates rounding up the price such as from $999.99 to $1,000.

Whether you’re selling clothing, champagne or cars, such buyers are more inclined to pay a higher price for prestige reasons. They love to brag about the purchase.

6. Comparable prestige pricing

This strategy is similar to No. 5 prestige pricing. But in this case it involves placing two products side-by-side. One is more expensive than the other.

It works best with fashionable brands. Over a shopper’s perception of quality, it appeals to the buyer who will buy the most expensive item over the other.

From the Coach’s Corner, to avoid discounting prices for low-price buyers — in using approaches No. 5 prestige pricing and No. 6 comparable prestige pricing — keep in mind the five value-motivating perceptions that influence why people will buy from you.

Here are the five value-motivating perceptions:

Employees, Spokespersons – 52 percent. The key characteristics are integrity, judgment, friendliness and knowledge. Remember, about 70 percent of your customers will buy elsewhere because they feel they’re being taken for granted by your employees. And customers normally will not tell you why they switched to your competitor. 

Image of Company – 15 percent. They are concerned about the image of your company in the community. Cause-related marketing is a big plus in forging a positive image. So is cleanliness and good organization. 

Quality of Product or Service Utility – 13 percent. The customer is asking the question – “What will this do for me?” 

Convenience –12 percent. Customers like easy accessibility to do business with you. That includes your Web site, telephoning you, and the convenience of patronizing your business.

Price – 8 percent. Price is important, but it’s the least concern among the five value-motivating perceptions.

Here are more tips on pricing:

How to Grow Sales (through Pricing and HR Training) — Sophistication in pricing by salespeople is an excellent driver to grow earnings rather than just looking for ways to cut costs. Instead of growing their profits with sophistication in pricing, many businesspeople miss growth opportunities when they mistakenly cut muscle – usually in human capital and branding. Here’s a better way.

For Stronger Profits, Avoid 11 Typical Pricing Mistakes — In general, how can you manage the sweet spot – between your price-optimization and costs? Here’s how.

To Cope with Rising Costs, Review your Pricing Strategy — Increased costs weigh heavily on the bottom line. If you’re being pressured by costs, it’s probably time to review your pricing strategy.

8 Simple Strategies to Give You Pricing Power — If you’re struggling with pricing strategies, you’re not alone. Many big companies have struggled, too, according to a study. Here are pricing solutions.

Groupon Will Give You a Migraine for Ignoring Pricing Principles — Whether you’re an investor, small-business advertiser or even a customer, daily deal sites can give you a major headache. Continually, there are red flags about Groupon.

“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.”

-Katharine Paine


__________

Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.






5 Ways the American Health Care Act Helps Businesses



March 13, 2017 –


Employers are still the biggest sponsors of healthcare insurance in America.

Private companies paid 68 percent of their employees’ premiums while state and local governments paid 71 percent of the health-coverage costs in 2016, according to the Bureau of Labor statistics.

But there is seemingly conflicting data. On average, employers paid 83 percent of health insurance premiums for single coverage and 72 percent of family coverage in 2015, according to Zane Benefits.

However, it’s likely that both sets of data are correct.

As year passes, ObamaCare has been increasingly devastating to employers and to the national debt, state government budgets, and to individual policyholders who haven’t qualified for free Medicaid. And health-insurers such as Aetna have pulled out of ObamaCare.

Whatever the true figures regarding employers, it’s an expensive perk for each employee at a minimum annual cost of $5,000.

So what about the bill, American Health Care Act (AHCA)? What will happen to employers if it’s passed to replace ObamaCare?

If passed, it turns out AHCA will benefit employers in five ways:

1. Elimination of tax penalties

ObamaCare requires companies with 50 or more workers to pay for health insurance.

If they don’t, there are expensive tax penalties.

Worse, ObamaCare defines a full-time employee as a person who only works 30 hours per week.

That mandate greatly increased the costs to employers by extending coverage to part-time workers.

It also served as a catalyst to hurt productivity because it led to a cut in employee hours.

That’s why the average American workweek is only 34.4 hours.

AHCA doesn’t necessarily repeal the requirement to pay for health coverage, but the tax penalty will disappear retroactively to 2016.

2. Postponement of the Cadillac tax

AHCA will delay the Cadillac tax — a 40 percent tax on both employers and insurers on high-cost coverage – until 2025.

Unions and employers, alike, have been very critical of the ObamaCare Cadillac tax. Employers’ criticisms of ObamaCare are very well documented.

You might also recall in 2013 when the United Union of Roofers, Waterproofers and Allied Workers was the first union to demand a “repeal or complete reform” of ObamaCare.

3. Increase in tax saving tools

Starting in the tax year of 2018, AHCA changes the tax code. That will mean an increase in individual savings accounts (HSAs) and health-flexible spending accounts (FSAs).

AHCA will permit tax-free contributions to the individual and families. HSA allowances will double.

It will also increase how HSA dollars can be spent by repealing the ban in HSAs for over-the-counter medicine.

The ObamaCare limit of $2,600 will be eliminated on nontaxable contributions to FSAs.

Companies will experience a savings in the Federal Insurance Contributions Act (FICA) and Federal Unemployment Tax Act (FUTA) contributions.

AHCA will allow high-deductible options that will drive savings in costs.

4. Ban taxes on medical devices and health-insurance companies

There will be savings on employer-sponsored healthcare costs.

The new law eliminates the ObamaCare’s 2.3 percent taxes on new medical devices and health insurance.

They were postponed for 2017 but were scheduled to be implemented in 2018.

5. Simplification of reporting

The repeal of tax penalties are a welcome change. As a result, it’s anticipated that the complex mandates will be greatly simplified, especially in reporting paperwork – specifically Section 6055 and 6056, respectively.

Why? We got insights from President Trump’s first executive action, which was to tell agencies to alleviate the monumental paperwork requirements.

From the Coach’s Corner, while we’re still waiting for AHCA’s likely passage, we can probably anticipate positive changes.

Here are additional articles on public policy:

How Bad Policy and Journalists Hinder Economic Prosperity — The nation’s economy will strongly improve if we capitalize on lessons in common-sense economic-growth policies from two late presidents.

What Bill Gates Says about Donald Trump Will Surprise You — Mr. Gates astutely observes Mr. Trump was not elected “for specific policies” but for his “kind of leadership.” The tech icon also believes Mr. Trump has a message reminiscent of President John F. Kennedy.

Economy: The High Public Price Tag of Manufacturing Jobs — Donald Trump’s election has prompted a surge in optimism for the economy and stock market, according to authoritative polls. But countless manufacturing workers and their families are on public assistance says a UC Berkeley study. The answers aren’t more entitlements or higher minimum wage. Here are the real solutions.

Analysis: Trump’s Vision to Fix Trade Deficit, Create Jobs — Donald Trump acts positively: Americans are tired of the reign of politically correct terror, the movement for income redistribution, and the massive loss of good-paying jobs.

Governments – from Cities to Federal – Dangerously in Debt — The U.S. economy has been slowly mending. However, the situation is bleak for governments at all levels.
Why? High debt is dangerous and economic growth is dreadfully slow. This is best illustrated by the enclosed U.S. Debt Clock.

“Government’s first duty is to protect the people, not run their lives.”

-Ronald Reagan


__________

Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.






7 Tips to Draw Customers Back to Your Retail Store



Traditional retail sales are regressing mainly as a result of e-commerce growth. Online sales continue to explode with no end in sight.

True, Amazon is largely to blame for changes in customer behavior. But not entirely because retailers have not embraced digital sales as well as they could.

So what’s a retailer to do?

Here are seven strategies:

1. Upgrade customer service

Successful retailers understand customers make buying decisions based on emotion. By creating a more personal touch in customer service, they enhance their chances to increase sales.

That includes making personalized recommendations and showing appreciation to customers merely by saying “thank you” as opposed to the trite phrase “have a nice day.”

2. Companion apps

Companion apps to attract and engage customers are helpful. A companion app serves as an educator to shoppers. It explains information and specials to entice customers.

Some are hyper-location based. Shoppers take advantage of them as soon as they enter a store.

3. Location targeting

Retailers are now capitalizing on marketing tactics offline that were originally used online. That’s via mobile.

Retargeting is, of course, widely used in e-commerce advertising. Now, retailers can use it offline.

Retargeting uses location data trends – from beacons to ID – when prospective customers are planning to shop and retargeting back to a retail location.

4. Optimize for Google

Google remains the dominant search engine. Savvy retailers attract shoppers by being fully accessible on the Internet.

This is accomplished by a strong mobile site and optimizing Google listings.

“Change before you have to.”

-Jack Welch

5. Coupon technology

Businesses are attracting customers who are now accustomed to click-and-ship shopping. Retailers use coupons to provide in-store-only discount specials.

Many shoppers are taking advantage of fun app.

Stores invest in an app for download that takes advantage of location-based data and then they send these coupons to shoppers’ cellphones when they’re near the store.

6. Cause-related marketing

Nothing excites socially minded shoppers like cause-related marketing when it benefits their community. Such marketing is quite the attraction for good, loyal customers.

Smart retailers back great community causes such as fundraising events, donating portions of proceeds, and educational screenings.

7. Customized events

Retailers are grabbing top-of-mind awareness by scheduling personal events unique to their businesses.

For instance, some restaurants are providing free cooking techniques. Salons are holding blow-dry classes.

They also use elements in cause-related marketing. Dry cleaners and clothing retailers are offering discounts to customers who bring donated clothes.

From the Coach’s Corner, try these approaches and you will enjoyed a renewed interest in shoppers.

Here are related strategies:

8 Strategies to Enhance Your Customer Service Image — Poor customer service is a salient reason why consumers aren’t loyal to businesses. True, today’s consumers are very demanding. It’s worth noting they’re demanding because they constantly encounter poor customer service.

How to Best Profit: Word-of-Mouth Advertising, Customer Service — To increase your sales revenue with word-of-mouth advertising, here are 10 tips.

Choice of Words Matter to Convert Prospects to Customers — Many sales organizations would have an easier route to closing sales if they understood that the choice of words matter. A great salesperson always manages the sales process.

How Mobile Strategies Are Most Effective with Cross-Channel Marketing — Businesses are increasingly using mobile apps to sell products, but the most successful know how best. They use cross-channel marketing tools.

11 Tips for the Best Business Mobile Web Site — If you operate a retail business, it’s increasingly important for your Web site to be easy-to-use for mobile users. The use of smartphones and tablets is skyrocketing, especially among Millennials — young adults aged 32 and under. Studies also show the majority of mobile aficionados use their devices to access the Internet.

Improve Your Customer Retention with 6 Digital Tips — Outstanding loyalty programs for stellar customer engagement play an important role to improve your prospects for lifetime customer value. That goes for e-commerce, too.

“Change before you have to.”

Jack Welch


__________

Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.






10 Execution Values to Guarantee Your Strategic Plan Works



You spend your days taking care of short-term needs and often putting out fires. Meantime, you do your best to strategic plan for the long-term.

However, if you’ve ever wondered why your masterful strategic plan hasn’t delivered strong results, many companies wonder the same thing.

They devote all kinds of resources to devise a great strategic plan. But in the end, they don’t manage to benefit from their planning. Why?

The critical reason is actually quite simple. They don’t link their strategy to execution.

Strategy and execution must be simultaneously cohesive at all levels – your organizational structure, business processes, human resources and technology.

Here are the 10 execution values to achieve your strategic objectives:

1. Maximize your talents

Without knowing it, companies tend to be complacent about their strengths. That means they fail to fully capitalize on them or fail to understand how their customers will rejoin them.

You can’t make smart decisions unless you know who you are and what your company is.

The solution is to reassess your strengths. Recall instances where and why you succeeded. Write down the reasons, and then determine what you must do to add to your strengths.

This also means you should be continually evaluating your core activities starting with your capabilities, collecting and analyzing data, and performing inquests of them.

Analyze the choices you make in the face of your strengths, weaknesses, opportunities and threats. Yes, a SWOT analysis will aid you.

2. In goal-setting, don’t engage in self-doubt

As you aim high on your goal-setting, make sure your company is fanatically dedicated to excellence in your execution. That means not settling at any level.

It starts at the top. You must set the highest-possible objectives, convey your reasoning to everyone in your organization and insist that each person strenuously perseveres with commitment and valor.

Of course, you must show leadership in these regards, too.

3. Think ambidextrously

Simply put, the left and right hands of your company must coordinate to the best of their abilities. That calls for a culture of ambidexterity.

Companies that are ambidextrous in practices and processes are most-likely to prevent setbacks.

You must focus on using strategy and execution simultaneously. Vigorously anticipate and view operational and technical functions and their outcomes for your entire sector.

Some examples:

— In finance, staffers should explain the relationship of each line item – to enhance each strategy and why it helps the overall welfare of your organization.

— Professionals in human resources must understand their roles in how to maximize profits in alignment with your overall objectives.

— Information technology employees must execute their migrations or upgrades with their eyes on solutions to best fit with your business strategy for the marketplace.

4. Delineate the role of each employee

Meet with each person to explain the big picture of all the issues facing your organization.

Specify you want them to make a personal commitment to make a difference in all details – from big to small. In this way, they will confidently help design and implement strategy for solutions.

While you’re at it, be sure to get good employee ideas, not whining.

5.Line up your culture and company structure with your strategy

Your identity – mission and value propositions – must be underpinned by your culture and structure.

A positive company culture means employees get your strategy and are successful in execution of strategy. Your metrics and incentives must reinforce effective employee behavior on a consistent basis.

When managers become coaches, you get a higher-performing workforce. You will have replaced mediocrity with strong performance. To optimize talent management, you might need to develop a coaching culture.

The same goes for your hierarchy. Your structure must enhance your abilities.

If your culture and structure don’t support your brand, it’s decision time. If you can’t change them, delete them.

6. Overcome obstacles with cross-functionality

In teamwork, your employees who have different functions must team up cohesive creatively and nonchalantly to accomplish goals together.

Yes, your finance, marketing, sales and operations personnel must be able to collaborate – communicate well – in working together and learning from each other.

For better teamwork, eliminate any destructive conflict.

7. Stay current in technology

It’s universally expected that you be on top of your game digitally.

You will not innovate and you will waste your tech investment, if your technology isn’t cutting-edge. You must be capable of introducing new interactions to your stakeholders – employees and customers, alike.

To fulfill your branding promises, you must economically align your business strategy with your tech expertise for great user experiences.

So, for instance, this means you might have to investigate new cloud options, outsource tech functions and decide what to keep internally.

It’s especially critical that your CFO uses best practices to stay current in technology.

8. Decide how to simplify implementation

It’s not easy, but focus on simplicity where feasible. In today’s age, business is inherently complex.

Everything seems multilayered and polygonal. But investments in people, systems and supply chains must drive value.

So for value-creation when you must add to your simplicity, harness your strategy as a controller to decide how and when to increase your convolution.

Be sure to make certain you install competencies to manage any increases in complexity.

9. Configure your value chain for competitiveness

OK, so now that you’re dealing with elements more effectively, don’t forget your value chain. You need vendors, brokers, distributors and retailers.

So you need to deepen your relationships with them.

That entails marketing to them. For maximum revenue, you need them to be effective and passionate about your company.

It also means keeping all real-time and other commitments you make to them from finance to operations.

10. Continuously manage and upgrade your culture

Company-wide trust is mandatory, especially so in our volatile, fast-changing world.

To maintain optimal communication in a disruptive marketplace, don’t let your company’s culture evolve into a monolithic bureaucracy.

Take steps to enhance your cultural attributes for flexibility, mutual encouragement and innovation.

From the Coach’s Corner, use the 10 principles to execute values. They will guarantee your strategic plan works.

Consider these related sources of information:

Finance Checklist for Strategic Planning, Growth — Strategic planning in finance for growth means avoiding trendy fads. Instead, it requires an ongoing down-to-earth approach in order to create value. Here are seven steps.

Employees Will Help You in Strategic Planning If You Use 3 Tips — Have you developed your strategy? It’s important to proceed without engaging in self doubt. But you’re concerned about involving your employees? There are three closely related basics in working with your employees to get the job done.

Strategic Planning – Profit Lessons from Companies That Focus Long Term — To alleviate uncertainty in business and to grow profits, it’s increasingly clear that businesspeople must keep an open mind to seek opportunities, be bold and plan long term. In other words, companies that change their business models in order to become sustainable enjoy higher profits.

How to Avoid Failure in Risk Management and Strategic Planning — Incredible as it might seem, companies fail because they underestimate strategic risks – yes, strategic blunders instead of common sense – according to an authoritative study. Here are three recommendations.

Mindset, Best Practices in Strategic Leadership for Growth — Whatever your situation in pursuing growth, the mindset and best practices in strategic leadership means maintaining a delicate balance – preparing for details and keeping an open mind regarding business uncertainty.

“Take time to deliberate, but when the time for action has arrived, stop thinking and go in.”

-Napoleon Bonaparte


__________

Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.






How Bad Policy and Journalists Hinder Economic Prosperity



March 1, 2017 –

The nation’s economy will strongly improve if we capitalize on lessons in common-sense economic-growth policies from two late presidents.

What two presidents? President John F. Kennedy and President Ronald Reagan.

In the early 1960s, President Kennedy cut marginal tax rates on both business and individual taxpayers.

It led to a stronger economy and higher morale for the average American worker.

Twenty years later, President Reagan achieved even better results with an annual average 4-percent economic growth. He originated the theme of “Let’s make America great again.”

President Reagan was widely ridiculed by many in Hollywood and the media, but his successes muted much of the rancor. (Having interviewed both Mr. and Mrs. Reagan on the campaign trail at different times for radio and television stations, I found them to be eloquent and personable.)

Now, to turbo-charge the economy using the theme of “Make America Great Again,” President Donald Trump promises to implement similar measures and more to grow family wage jobs and improve America’s security.

Mr. Trump wants to eliminate economic restraints with the following policies:

  • Reform the tax code for individuals and corporations
  • Implement a corporate repatriation of profit
  • Revive the mining and manufacturing sectors
  • Slash unnecessary and burdensome business regulations
  • Repeal and replace the failed promises of ObamaCare
  • Rebuild the U.S. infrastructure from roads to the Internet
  • Eliminate the national debt and reduce spending
  • Make America energy independent
  • Improve national defense and secure the borders

But many people disagree about the restraints.

It’s one thing for them to oppose bad economic policies but it’s quite another when they oppose proven policies.

Ironically, economic history can and should be a great teacher.

Ostensibly, though, for opponents of President Trump, economic history isn’t a great teacher. They prefer the no-growth restraints under President Barack Obama.

Drawing comparisons

In 2008, President Obama and his administration officials forecast wonderful economic results.

You might recall the Obama Administration forecast 3 percent growth in the gross domestic product in 2010, about 4 percent in 2011, more than 4 percent in 2012 and almost a 4 percent increase for 2013.

The Obama policies didn’t have any growth incentives. So Americans only got an $850-billion spending stimulus, unproductive solar-energy expenditures on companies that went bankrupt, growth in low-wage jobs, and ObamaCare with the expansion of Medicaid administered by state governments that became a huge economic drain.

ObamaCare had many failed promises and included a 3.8 percent investment tax increase, a tax on “Cadillac” insurance plans, and a tax increase on medical equipment that exacerbated health care.

In addition, it was reported in 2012 that ObamaCare had already cost the economy $27.6 billion and eliminated 30,000 jobs.

While the U.S. economy has been slowly mending, the situation remains bleak for governments at all levels.

Why? The governments – from cities to federal are dangerously in debt.

There have been other alarm bells. Liberals and media pundits ignored a critical progress report by the International Monetary Fund back on Aug 2, 2012.

That’s when Roberto Cardarelli, the head of the IMF’s North America Division said the U.S. economic recovery was tepid:

Indeed, after President Obama left office – the last GDP report of his tenure – showed weak economic growth of only 1.9 percent.

But that really wasn’t news. For each of the eight years, the Obama Administration averaged less than 2 percent economic growth.

Furthermore, there’s been deterioration in critical economic categories – living standards, labor-force participation, and wages. The average work week is only 34.4 hours.

Yet, there were no media complaints about the mediocre Obama economy. And except for authoritative economists, there was no criticism.

Now, the Trump Administration forecasts nearly a 100 percent GDP increase to 4 percent.

Investors are thrilled. His policies have led to an explosion in the stock market. Investors have pumped $3 trillion more into the market.

But political opponents and naïve media pundits continue with their sarcastic ridicule. Not only against his policies, but they incessantly ridicule the businessman-president personally.

For examples, try Googling the key phrase, Trump economic policies. You’ll see millions upon millions of search results.

Media-bias examples

On the same day as President Trump’s first address to a joint session of Congress – clearly a preemptive strike against his speech and his economic policies – the chief Washington correspondent for CNBC, John Harwood reported “Why President Trump’s agenda is in trouble”:

However, Mr. Harwood’s ethics show him to be disingenuous and unqualified to report on the Trump Administration. Why? Consider his scandalous bias that emerged in the 2016 presidential campaign.

WikiLeaks released emails between Mr. Harwood and Hillary Clinton campaign chairman John Podesta. They revealed that the CNBC journalist gave the Clinton campaign tips about her opponents. He even bragged that as a debate moderator he provoked Mr. Trump.

Earlier in May 2015, Mr. Harwood emailed Mr. Podesta warning him to be aware of Dr. Ben Carson’s candidacy who “could give you real trouble…” To explain his points about Dr. Carson, Mr. Harwood’s emails contained three videos of interviews Mr. Harwood conducted with Dr. Carson.

Other WikiLeaks’ releases revealed Mr. Harwood praised Mrs. Clinton to her campaign staff.

Mr. Harwood’s behavior and that of his employer, NBC, in tolerating his bias are shocking.

(As a former broadcast journalist who once reported on two presidential figures, such biased reporting would have crippled my career. My employers would not have tolerated any collaboration or praising  of the newsmakers whom I covered.)

Of course, there have been other disingenuous reports about the Trump Administration initiatives. Little wonder why the president criticizes the media.

Under-reported support for Trump policies

Meantime, there has been very little coverage of the support for the new economic plans, including a prediction by respected JPMorgan Chase & Co. CEO Jamie Dimon:

Dimon Says US Future ‘Very Bright’ If Trump Can Enact Reforms

Addressing investors in New York on Tuesday, Dimon predicted banks will lend more to small businesses, and that employers will raise wages and lure millions of people back into the job market, if the government eases rules and cuts corporate taxes. The nation’s biggest lenders are strong and poised to expand operations into more countries, he said.

“The future is very bright,” said Dimon, who is both CEO and chairman of the nation’s biggest bank. “If you have tax reform, regulatory reform, infrastructure reform, I believe you could see the United States growing much faster.” He said he joined a panel of business leaders advising the president because “the U.S. needs better policy.”

Agreed, the U.S. does need better policy. GDP at a meager 2-percent or lower growth rate is unacceptable.

Sophisticated solutions are needed. Just ask the increasingly confident investors and savvy CEOs like Mr. Dimon.

The news media must regain its former stature by adhering to honest, traditional journalistic principles. Otherwise, journalists such as Mr. Harwood and their media employers will continue to be irrelevant.

Mr. Trump has repeatedly shown he knows how to circumvent the media to connect with voters, and he is too determined to win.

The Trump reforms – removing the restraints of ObamaCare, business regulations, high individual and corporate taxes while reducing the massive deficits and budgets – must also be adopted by Congress.

Future generations of Americans deserve no less.

From the Coach’s Corner, here are related articles:

Economy: The High Public Price Tag of Manufacturing Jobs — Donald Trump’s election has prompted a surge in optimism for the economy and stock market, according to authoritative polls. But countless manufacturing workers and their families are on public assistance says a UC Berkeley study. The answers aren’t more entitlements or higher minimum wage. Here are the real solutions.

Academic Study: Rich Pay More than Their Share in Taxes — The 2016 study by the National Center for Policy Analysis reveals the current tax code is highly progressive. It’s entitled, “U.S. Inequality, Fiscal Progressivity, and Work Disincentives: An Intragenerational Accounting.”

Are We Doing Enough to Cherish Memory of 9/11 Victims? — If we really want to cherish the memory of the 9/11 victims, we’re falling far short of the goal. Why? We’re not doing our best to prevent more victims of terrorism for two reasons.

“My reading of history convinces me that most bad government has grown out of too much government.”

-John Sharp Williams


__________

Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.






7 Voice Tips for Professionalism If You Can’t Get Face Time



Face time certainly is best when making sales calls, negotiating with associates and clients or when hunting for a job.

In all such scenarios, building trust and showing confidence are paramount.

So to get what you want even when you can’t meet face-to-face, use the techniques of top-rated broadcasters and phone sales professionals. The successful pros use the same techniques.

That’s right. I speak from decades of on-air broadcasting experience. Candidly, in fact, long before my consulting practice I earned No. 1 ratings as an on-the-air broadcaster (see my bio).

Even while in college, I learned several lessons in calling prospective employers whom I telephoned to request recommendations for classes to enhance my career prospects. By using the techniques, I not only got in-person appointments but job offers, too.

After getting the gigs, I used the same techniques when I was on-the-air as a disc jockey or as a news broadcaster in radio and television. Throughout my career changes, the techniques were applicable in sales and management, too.

Here are the voice tips you need to know:

Breath support for credible authority

Learn to speak from your belly button – or diaphragm – with strong breath support.

By developing proper breath support, you will sound confident and in control with full-voice resonance.

That’s because your heart rate will slow, and your brain will get the needed oxygen for effective speaking.

Effective breath support can only come from your diaphragm. It’s a large, dome-shaped muscle at the bottom of your rib cage. When it contracts, air flows into your lungs.

Speak with warmth by smiling

Not only will you come across as friendly, smiling actually tells your brain how to think creatively.

Listeners won’t consciously aware that you’re smiling, but they are more likely to respond favorably to your message.

Vary your inflection

It’s boring to listen to people who speak in a monotone. As you smile, vary your inflection. You will be better able to keep the attention of your listener.

So talk with the person as you would a lifelong friend with vocal variety and an up-and-down pitch.

Stand when talking into the phone

When you sit complacently, your brain often gets the signal that it’s time to rest. But that’s not what you want in important phone conversations.

So stand to energize your thoughts and to reach the highest-possible level of communication.

If for some reason you can’t stand, don’t rest your back against the back of your chair.

Pace the floor

You’ll find you do your best thinking when moving. It energizes you and loosens any cob webs in your brain.

Not only will your thinking-level improve, you’ll speak with more conviction which is important for building trust.

Gesture with your hands 

Use your whole body.

If you ever witness recording sessions, you’ll see that the best broadcasters make gestures as they speak into the microphone.

Gesturing enhances their speaking ability by improving voice pitch, tone and timbre.

Invest in a wireless headset

With a wireless headset, you’ll have more freedom and flexibility to stand, walk, and make gestures.

Applicable for great public speaking

And oh, by the way, most of these techniques will help you to be an effective, authoritative public speaker.

From the Coach’s Corner, here are cold-calling tips:

For Strong Sales, How and Why to Cold Call Prospects — Are you lacking in sales? Do you get enough face time with the right prospects? Here’s how and why in-person cold calls will help you make sales.

6 Tips to Create New Sales with Successful Cold Calling — Attending mere networking events or depending on a high marketing budget aren’t sufficient for strong sales. OK, cold calling isn’t always easy, but you must if you want to dramatically increase sales in double-digit percentages. Develop and implement the right strategies. You’ll be in the all-important groove for a happy buying environment.

You Will Overcome Cold Calling Anxiety Using 5 Strategies — One of the worst pieces of advice for business owners and salespeople is don’t cold call. That’s a very short-sighted idea. Cold calling is very effective in footwork to generate revenue.

7 Tips for Setting B2B Appointments with CEOs — As every salesperson knows, face time with B2B prospects gives you a foundation for sales success. Execution in the appointment-setting process is, of course, is key to being successful.

Increase Your Job Chances if You Have to Interview on the Phone — Face time, of course, is best if you’re interviewing for a job. However, headhunters and many companies schedule introductory telephone interviews. Pat yourself on the back. Even if it’s not an in-person meeting, a telephone interview is a good omen. The employer already thinks enough of you to schedule a discussion.

“Oh no. Don’t smile. You’ll kill me. I stop breathing when you smile.” 
-Tessa Dare


 __________

Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry. 




NFL Lessons: Get a Great Business Coach for Best Results



Even though it’s a game, professional football is still a business and it provides lessons for all industries.

Successful athletes and teams have one thing in common – they have great coaches to beat the competition.

Admittedly, I’m not a fan of the New England Patriots. But love them or not, business lessons can be learned from the Patriots.

After the Patriots’ historic comeback win in  Super Bowl LI, it’s worth noting their 21st century record of consistency: Five Vince Lombardi trophies, seven AFC Championships, and 14 AFC East titles.

Obviously, the team has a winning formula for sustainable success. It all stems from enlightened management that focuses on adaptability and resilience.

In reshaping his team, owner Robert Kraft wanted an astute coach to elicit the strongest-possible dependable performance from the 53 players.

He hired a coach, Bill Belichick in 2000, with broad-based experience who understood the keys to business economics for infinite resilience.

Coach Belichick was a coach who wanted operational control with a promise of developing a flexible long-term vision, building the right team with an adaptable workforce, focusing on affordable operations, and instilling a culture with an unquenchable thirst for continuous excellence.

He’s accomplished the goals by hiring and training green coaches, acquiring unheralded players who had the character he desired, and adapting to different competitors each week.

So it goes in business. To avoid costly periods of trial and error, successful entrepreneurs also often have coaches who have a broad perspective from a full range of experiences.

If you want a Coach Belichick for sustainable growth, find a business coach to help you realize your vision for growth with focus, planning, fine-tuning and execution.

Here’s how to get the right business coach:

1. Hire a coach who has wisdom from broad experience

Whatever your goals, and to save time and money while building profits, look for someone who already has the insights to avoid unnecessary pitfalls.

2. Look for big-picture expertise

While you might want to solve a particular operational problem, remember that it might be linked to other problems. If so, you need a coach understands your situation and can provide a big-picture map to success.

So find a coach who has a global-cultural perspective to provide you with controls and solutions for growth.

3. Look for a coach who communicates well

You’ll succeed with a person who is empathetic and who will explain plans in easy-to-understood language.

4. Interface on a regular basis

The business environment is more dynamic than ever before. For many business situations, ideally, meet with your coach weekly.

A weekly update isn’t in real-time, but you’ll be in the best-possible position for creating progress reports in monitoring your initiatives and promptly implementing any necessary fine-tuning.

5. Be transparent

True, your financial, marketing or human resources situation might be embarrassing. A great objective business coach will not judge or ridicule you.

To get the confidential help you need, it’s important to share the right requested information and be coachable.

6. When in doubt, challenge your coach

If your coach gives you solutions that you doubt or with which you feel uncomfortable, sleep on it. Discuss your concerns with your coach.

But chances are, the solutions conflict with your ego.

Whatever the discussion, your success depends on being able to honestly communicate with your coach.

From the Coach’s Corner, here relevant tips:

Why Executives Emphasize Communication Training for Employees — Among human resources training priorities, employee communication is often now more important than skills, say many executives. Two-thirds of executives responding to a survey say communication skills are most needed by certain employees.

Tips for Strategic-Thinking in Finance: Your Staff, Individuals — Many companies want accountants and finance professionals who are strategic thinkers. But that’s not happening at most companies. Here are tips for managers and employees.

Thought Leadership — Why Companies Hire Management Consultants — Companies want knowledge and manage risks. A good idea can be worth $1 million and more. That’s why companies hire thought leaders. It’s also why you see many consultants position themselves as thought leaders and give away free information in how-to articles or studies, which lead to books, seminars and being quoted in the media. Successful consultants know that’s the road to take — to become an in-demand consultant by companies and in the public sector.

4 Tips to Get Your Money’s Worth from a Consultant — To get your money’s worth from a consultant, you might be surprised to learn you have to use best practices in your role as the client. For strong results, it’s not just a matter of hiring a consultant, forgetting about it and expecting work to get done. You’ll get top results after retaining a consultant if you’re at the top of your game as a client. Here’s how.

Strategies to Make Change Management Programs Work — Management is mostly to blame because most change-management programs crash and burn. Why? It’s up to management to hire the right people, and to invest in the right tools while inspiring employees to accept and drive change. Here’s how.

“There are no shortcuts to building a team each season. You build the foundation brick by brick.”

-Bill Belichick


__________

Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Photo courtesy keijj44 at www.pixabay.com

Next Page »

Seattle business consultant Terry Corbell provides high-performance management services and strategies.