Marketing Psychology: Choose the Best Colors for Online Sales


Here are color tips to improve visitor experience and to capture customers – including a great infographic on 40 facts about the psychology of colors.



Choosing the right color combinations for your site is crucial.

Why? Buying decisions are based on emotion. And colors influence emotions.

That’s right. Choosing the right colors will influence whether your visitors enjoy their visit to your site or whether they leave without buying from you.

So minimize the possibility of negative surprises.

If you choose the best colors for your products and services, you will increase your conversion rates.

Certain colors attract specific consumer demographics.

Some examples of colors of successful sites:

To influence impulse buying, black, red, orange or royal blue are usually used. Impulse buying is important for clearance sales, fast food restaurants, and outlet malls.

To impress sophisticated money-conscious people, navy blue and teal are used by financial institutions and upscale department stores.

Typical, traditional shoppers are drawn to pink, rose and sky-blue colors. That’s why many clothing stores use them.

Color also has an impact on gender preferences.

For a comprehensive look on the psychology of colors, here’s a highly informative infographic courtesy of the firm, Skilled, skilled.co.

(Scroll down below the infographic for links to more digital-marketing tips.)



From the Coach’s Corner, here are more digital-marketing tips:

Marketing Tips to Run Your Online Business for Higher Profit — E-commerce has made it possible for entrepreneurs to get a fast return on their investments with higher profits. Here’s how they do it.

Internet Shoppers Demand 3 Cs – Customer Experience Study — Success in e-commerce is increasingly challenging for retailers that want to dominate in brand preference, customer loyalty and word-of-mouth advertising. That’s because consumers want more and more in the three Cs — channels, choices and convenience.

4 Tips to Quickly Fine-Tune Strategies in Digital Economy — To win, you must become adept in the interactive process inherent in the digital economy. Everything depends on your ability to rapidly make decisions – to protect your turf and grow your business for a competitive advantage.

Improve Your Customer Retention with 6 Digital Tips — Outstanding loyalty programs for stellar customer engagement play an important role to improve your prospects for lifetime customer value. That goes for e-commerce, too.

Digital Marketing Trends: Choose Your Best Tactics — True, marketing has evolved rapidly in the last quarter century. And yes, it’s important to be mindful of trends, especially in digital marketing — good and bad.

Task-Management Checklist for Digital Marketing — To generate revenue from digital marketing, here are best practices for pursuing new business and for your customer relationship.

“The best marketing doesn’t feel like marketing.”

-Tom Fishburne


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Image courtesy stockimages at www.freedigitalphotos.net 

8 Tips for Your Social Media to Work Well in E-commerce



If used well, social media is an excellent tool to accomplish two goals – connecting with your existing customers and attracting fans for new business.

Celebrities, politicians and businesses, of course, use social media to engage their fans.

It’s worth noting that social media should be synergized with other elements in your marketing approach.

Here are eight basics to remember:

1. Analyze the best social media for you to create accounts

So first you must know your target audience. What are their habits and preferences? What social media do they tend to use?

If you want to reach professionals, LinkedIn is a must for both B2B and B2C. That’s true whether you want to connect with small businesspeople or folks at big firms. Facebook is the general medium to use for reaching typical B2C.

You can create a business page but the costs might exceed your budget if you boost posts with advertising. Photo-based Web sites – Instagram or Pinterest – will help you show images to engage prospects in a fun way.

Of the two, it might best and there are several ways to use Instagram for revenue. Twitter is ideal for all types of businesses. It’s perfect if you want to publicize the different aspects of your customer service.

2. Make sure your branding is up-to-date

Tap into the emotions of your customers and prospects. Create an emotional need – a desire for them to buy.

Have a great slogan, logo and value proposition. Then, you can update people with a buzz about your new products and promotions and LTOs – limited time offers. Know that Internet shoppers demand the 3 Cs – channels, choices and convenience.

3. For repeat business, offer incentives

Think about how much it costs you to acquire a new customer via advertising. In many cases, it can cost $300 or more in major markets. So, you’ll want each customer to become loyal and buy from you repeatedly.

Do your math to make certain you’re profitable if you devise coupons, deals, discounts and specials – because most good customers want to be valued and appreciated.

4. Use social media for each of your promotions

Frequently offer your products and services – like in a restaurant menu, differentiate each time so customers will be inclined to sample all your offerings. Don’t forget your value propositions.

5. Don’t be predictable and boring

Like a bricks-and-mortar store frequently changes its window displays, use all your social-media options to create variety and excitement. F

or a unique shopping experience, that means using images, videos, contests, and links to fun/informative articles and blogs.

6. For e-commerce, insert a good shopping cart

Most customers will consider buying for five reasons: What they think of you, the image of your customer, the product or service utility, price and convenience.

So make it easy and convenient to shop.

If you like using Facebook, you can add an online store to your business page so they don’t have the inconvenience of going to another site. Price your products so you can offer free shipping.

7. Strategize with a mobile Web site

Increasingly, people are shopping with their smartphones and tablets. So make sure you have a great mobile site to accommodate them.

8. Accommodate hashtag users

With the exception of Facebook (visual content works on Facebook, but hashtags don’t) hashtags are an excellent tool to help customers and prospects to find you.

For each of your products or benefits, include a hashtag. For example, if you provide free shipping, insert a hashtag (#FreeShipping).

From the Coach’s Corner, here are additional relevant strategies:

Why it’s Never Too Early to Plan for Q4 E-commerce — Get ready ASAP for this year’s Q4 online sales. It’s never too early. Why? A study of e-commerce discloses some secrets you might need to know.

Trending: How Merchants Increase Profits in Q4 Holiday Sales — As consumers continue to start earlier and earlier to shop for their holiday giving, merchants are honing their marketing strategies. Their tools include advertising, brand protection, strategic pricing, staging events, and using traditional media and digital.

Marketing Tips to Run Your Online Business for Higher Profit — E-commerce has made it possible for entrepreneurs to get a fast return on their investments with higher profits. Here’s how they do it.

14 Tips to Profit from Online Customer Reviews — For competitiveness and profits, businesses can’t afford to ignore the potential of online reviews. They’re a factor in revolutionizing commerce.

5 Business Tips to Avoid Problems with an EMV System — To make it tougher for consumers to commit credit card fraud and to make it easy for businesses to avoid charge-back liability, credit card companies are issuing EMV cards.

Plagued by Chargebacks? 5 Ways to Fight Back — Increasingly, merchants are being victimized by chargebacks in illicit of behavior credit-cardholders. To avert being victimized by such fraud, here are five key steps.

“You can’t do it unless you can imagine it.”

-George Lucas


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Photo courtesy stock images at www.freedigitalphotos.net

Online Spending Continues its Fast Growth in 2012



E-commerce maintains its high growth in the U.S. – now $43 billion in Q2 2012 – an increase of 15 percent, according to a comScore report. That’s the seventh straight quarter of double-digit increases.

“While the second quarter’s 15-percent growth rate couldn’t quite match the especially high growth rate from the first quarter, it was nevertheless almost four times higher than the growth in overall consumer spending, a sign of continued strength in the e-commerce channel,” says comScore Chairman Gian Fulgoni.

“That said, although e-commerce remains strong, we are taking a cautious view of the second half of the year in light of some renewed signs of economic uncertainty and a stubbornly high unemployment rate,” he adds.

The study’s key findings:

  • The top-performing online product categories were: Digital content & subscriptions, consumer electronics, flowers, greetings & gifts, computer hardware and apparel & accessories. Each category grew at least 16 percent vs. a year ago.
  • 42 percent of e-commerce transactions included free shipping, representing a seasonal pullback from the Q4 2011 high of 52 percent.
Retail   E-Commerce (Non-Travel) Growth Rates
Excludes Auctions, Autos and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc.
Quarter E-Commerce   Spending ($ Millions) Y/Y   Percent Change
Q1   2007 $27,970 17%
Q2   2007 $27,176 23%
Q3   2007 $28,441 23%
Q4   2007 $39,132 19%
Q1   2008 $31,178 11%
Q2   2008 $30,581 13%
Q3   2008 $30,274 6%
Q4   2008 $38,071 -3%
Q1   2009 $31,031 0%
Q2   2009 $30,169 -1%
Q3   2009 $29,552 -2%
Q4   2009 $39,045 3%
Q1   2010 $33,984 10%
Q2   2010 $32,942 9%
Q3   2010 $32,133 9%
Q4   2010 $43,432 11%
Q1   2011 $38,002 12%
Q2   2011 $37,501 14%
Q3   2011 $36,308 13%
Q4   2011 $49,698 14%
Q1   2012 $44,282 17%
Q2   2012 $43,153 15%

“In fact, consumer perception of the economy has recently deteriorated, with 56 percent now viewing economic conditions as poor, up from a level of 49 percent three months ago,” says Mr. Fulgoni.

“So, even as commerce increasingly shifts to the online channel, any significant future pullback in overall consumer spending could dampen the strong double-digit growth rates we’ve been experiencing for the year-to-date,” he warns.

From the Coach’s Corner, see these information links: 

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”

-Jeff Eisenberg

 

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry. 

Strategic Tips to be Web-Ready for the All-Important Q4 Sales



Data from a Bold Software survey helps businesses develop their holiday online sales strategies, according to Website Magazine.

The answers are in Bold’s Holiday Readiness Handbook.

ID-100224095 stockimagesThe company interviewed more than 400 employees of its 300 customers that use its live-chat technology services in 2010.

Guess what? The insights are still applicable.

For the holidays, here are the top 10 Web site changes that companies planned:

1. Moderate design changes
2. Site navigation
3. Landing pages
4. Optimization of live chat (tie)
4. Site search (tie)
6. Search engine optimization
7. Video content
8. Purchase process changes
9. Wholesale design changes
10. Mobile commerce optimization

Here’s what businesses are offering for customers:

1. General discount coupons/codes
2. Specific product promotions
3. Free or reduced shipping
4. Free giveaways
5. Lowest-price guarantees
6. Contests/sweepstakes

They’re also maximizing their live-chat systems:

1. Evaluate canned messaging
2. Implement proactive chat
3. Empower agents to offer incentives
4. Optimize proactive rules
5. Chat window customizations

Forty-six percent of respondents made the changes in August of that year. Twenty-eight percent said the changes are being implemented. Seventeen percent hadn’t launched implementation.

Sixty-one percent forecast higher sales in Q4, but 37 percent didn’t forecast change and 2 percent anticipated less sale volume.

From the Coach’s Corner, related tips:

Checklist to Create Cyber Monday Sales Success — In order to celebrate your Cyber Monday sales, you must first create a happy buying environment. That means reviewing your store and Web site to attract prospects and to create happy customers.

How Small Businesses Can Profit from Cyber Strategies — Yes, it’s become important for small businesses to capitalize on cyber strategies for profit. Small and even regional retailers should be cognizant of three realities: Potential customers probably think that national chains have easier-to-shop Web sites. Big retailers have lower prices.

10 Tips to Optimize Your Web Site for Higher Sales — If you haven’t optimized your Web site for sales, you might want to reconsider. There are more and more indications that online shopping will continue to grow.

7 Precautions for a Profitable Layaway Program — Despite the continuous changes in technology, retailers are reverting to a sales and customer-loyalty practice that was prevalent in the 1950s. That would be a layaway program to sell more products to cash-strapped customers. Big box stores, such as Walmart and Toys R Us, have benefited from PR when they’ve announced their layaway programs.

Energize Your Customer-Loyalty Program with 6 Steps — The quickest way for established businesses to optimize revenue is to have a stellar customer-loyalty program — there are six steps you can take for repeat sales and referrals. If you’re not a great steward of your current book of business, it’s futile to look for new customers.

10 Strategies to Shine and Make Ad Designing a Breeze — Designing simple banner ads without strategic planning no longer suffices. The click rates have declined significantly, especially in B2B. To shine in the clutter of Internet advertising, there are at least 10 tips to keep in mind. That’s true in your mobile or Web site strategies.

You Risk Sales If You Don’t Use This Mobile-Web Strategy — You know, of course, strong brand perceptions and emotional engagement drive sales. You also know your mobile-site strategy should be a priority, as a result of the skyrocketing popularity of mobile devices. But here’s a question: Is your mobile site actually hindering brand perception and emotional engagement?

“Show class, have pride, and display character. If you do, winning takes care of itself.”

-Paul Bryant

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.

Photo courtesy of stockimages at www.freedigitalphotos.net

Seattle business consultant Terry Corbell provides high-performance management services and strategies.