Best Practices to Ace Your Low-Budget Online Video Conference



When a visual, live discussion is needed, video conferencing is more effective than telephone calls. They are a great strategy and provide savings in time and money for professionals separated by geography.

In human resources, video conferencing is a great tool for job interviews and is seamlessly scalable but relatively easy to conduct even for training with learning labs and breakout sessions.

Unless you’re video conferencing to share great news with family and friends, precautions are needed to put on your best face.

ID-100224095 stockimagesFor professionals to look their best — in sectors from business and media relations to government — there are several factors to keep in mind for low-budget conferencing.

Here are six affordable best practices:

1. Make lighting a priority. Proper lighting has always been important for television and filmmaking. That’s true in today’s video conferencing to look your best.

Unless you have a high-tech conference room, improve on your simple overhead lighting. Important conferences call for good lighting. Otherwise, you won’t look well as a result of shadows under your eyes.

Place your camera in front of soft lights — on your left and right. You’ll also need a soft light behind you.

2. Capitalize on your best angle for good eye contact. So place the web cam on a tripod at eye level. A tripod at the right height will create a favorable impression because your conferees won’t be looking down at you.

If you’re using the camera in your notebook computer, do some planning. Place it on a solid box, platform or even hardcover books. This will avoid the risk of you being viewed from a poor angle — your audience looking up your nose.

For a good headshot, your camera angle should include your shoulders to the top of your head.

3. Make a good impression by looking your best. From my work as an on-air journalist and client spokesperson, I can tell you that small, fine designs and stripes can be disconcerting because they can appear to move or crawl on camera. So can solid red accessories.

A white shirt can be too bright for the camera. Dark, solid- colored business attire with appropriate contrasting accessories work best.

Not to be condescending, check your teeth, makeup and hair. The higher the stakes for you, less skin is recommended.

Make sure your room temperature is comfortable, especially if you get nervous on camera. You want to be viewed as competent, not nervously perspiring. Further, it doesn’t look professional if your audience watches you taking off a jacket or sweater.

Use a comfortable chair and make certain it doesn’t make distracting sounds.

If there’s a slightest chance you’ll have to stand or move away from the camera, completely dress the part you want to convey — from your head to your toes.     

4. Check your background. What will your conferees see behind you? You want it to be conducive for a professional appearance.

If you really want to hit a homerun, create a backdrop strategy used by television stations on their sets. Create a wall or large surface with your company name, logo and colors. Use a friend or colleague as a mini-focus group. Do a practice video with them to make sure your backdrop is strategically placed creates a positive on-camera impression.

5. Prevent interruptions. Again, think like a broadcaster — as though you’re a mini TV studio. Put a warning on your office door — an on-air sign, if you will.

If you’re video conferencing from your home and if you have children or pets, make provisions to prevent noises or interruptions.

6. Anticipate other possible distractions to your viewer. Practice your presentation. No matter how many people are involved in the conference, treat it as a personal, one-to-one communication with good eye contact. If it’s possible you’ll have to refer to notes, make sure they’re readily accessible and easy to read.

Audio comprises 50 percent of a video. Good audio is crucial. Make certain your room has good acoustics. What ever mike you use, make sure it’s good quality and working well, and that it’s placed the right distance from you.

For a friendly and professional conference, smile whenever appropriate and don’t frown or squint at the camera.

From the Coach’s Corner, editor’s picks:

Tips: Do it Yourself Videos are OK, but Get Help if You Aren’t a Pro — Videos, as a marketing tool, are great because they enable prospects to actually see your business from their computers. You can be seen as hospitable. Videos can help your prospects feel like guests. 

Need a Game-changer? Try a Good Video for More Credibility — Whether you’re an event planner or if you want to make your business more credible, here’s why good videos should be part of your marketing mix. 

Web Publishers: Videos Continue Surge in Popularity — Including advertisements, here are the results of studies regarding online video viewing and usage. 

Learn to Give a Speech Like a Business Pro with 8 Tips — When it’s time to give a speech, do you tremble with abject fear? Do you break out in a cold sweat? Getting terrified and tongue-tied is not a fun experience. It’s OK to be nervous before giving a speech in public or speaking in a meeting at work. 

7 Steps to Become Great at Thinking on Your Feet — Have you ever been at a loss for words? For example, when asked a question, have you been tongue tied in a sales presentation, while speaking at an event, in negotiations, during an interview or a staff meeting? Getting tongue-tied is not a fun experience. 

“Nothing is more despicable than a professional talker who uses his words as a quack uses his remedies.”

-Francois Fenelon

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry. 

Photo courtesy of stockimages at www.freedigitalphotos.net

10 Strategies to Shine and Make Ad Designing a Breeze



Designing simple banner ads without strategic planning no longer suffices. The click rates have declined significantly, especially in B2B.

To shine in the clutter of Internet advertising, there are at least 10 tips to keep in mind. That’s true in your mobile or Web site strategies.

entrepreneur-593356_1280Here are 10 tips:

1. Make it simple to understand

Don’t be too cute or you’ll confuse your target audience for a few seconds. Users make a split-second decision on whether to click on your creative.

Provide a tempting motivation with simple language. Synthesize your ad with the site.

2. Use rich media

Movement will help to catch a user’s eye. Google offers a rich-media development tool: DoubleClick Studio.

3. Harness mobile advertising

Particularly with Millennials who are increasingly using smartphones, mobile ads are all the rage.

4. Create multiple ad sizes

There are seven Web ad sizes, and flash and HTML5 options. Then, use the ones that work for you.

4. Remember marketing 101: Test, test and test

Create options to test and to see what works well. You can even create a focus group, which can be a group of tech-savvy friends to look at your ads and give you feedback.

5. Keep in mind the acronym, WIIFM

Users subconsciously will ask the question: “What’s in it for me?” Get to the point right away with an irresistible opportunity.

6. Relevance works

Know your audience. Your ad should integrate well with a blog or other content.

7. Consider native advertising

Native advertising — a text look — is creating revenue for many marketers. That’s where the ad looks like an article — part of the Web site.

8. Insert a “click here” link

It works well as a call to action.

9. Create an interactive ad

An interactive ad allows users to choose their path to follow. It will be a journey they enjoy while learning about your company.

10. Garner information

Most ads take users to a site. But some users are reluctant to go. It’s possible to collect information, such as an e-mail address. It’s do-able on your own Web site, which means you’re likely to have a higher rate of conversion.

From the Coach’s Corner, related content:

What are the Secrets for Success in Advertising? Creating 5 Perceptions — New evidence links advertising quality and execution to making the cash register ring, and it shows creative counts more than the media plan.

9 Tips to Evaluate Online Advertising Options — Are you at a point at which you want to advertise your company on the Internet? But you’re unsure which sites are the best for you?

How to Best Profit: Word-of-Mouth Advertising, Customer Service — To increase your sales revenue with word-of-mouth advertising, here are 10 tips.

‘Why Facebook Is Failing Marketers’ — Forrester Study — As a digital advertising option, hundreds of savvy marketers rank Facebook last in “business value” according to a critical Forrester Research study.

Internet Shoppers Demand 3 Cs – Customer Experience Study — Success in e-commerce is increasingly challenging for retailers that want to dominate in brand preference, customer loyalty and word-of-mouth advertising. 

“Nothing is more expensive than a missed opportunity.”


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Good Blogs Have Nothing to Fear from Google’s Updates



Alarms bells are sounding all over the Internet after Google’s seemingly incessant algorithm updates. The search engine’s changes can be unnerving for bloggers, but there’s no reason to panic.

Use patience and tenacity to succeed.

On another page, I’ve written about the five factors to get peak Google results.

stockimagesBut you won’t benefit from obsessing about the right strategies, if you don’t focus on five tips:

1. Exemplary content with strategic keyword usage is vital.

Google has made it clear it wants to highlight the most relevant content.

Google places a high value on useful information.

The right keywords will attract users. If you write evergreen pieces, they’re often read two or three years later but will seem like fresh material to your users.

Even if there are dated details in a blog, they can be updated and noted as such. Then, it’s advantageous to promote your piece again via your social media.

2. Attract centers of influence.

It’s a good day when professionals ask permission to share your content and domain with their B2B customers. Also, it’s great when other bloggers cite your work, or when Twitter followers and LinkedIn connections promote your writing.

So write in a friendly but authoritative style.

3. Make full use of your social media.

Share your work on Facebook, LinkedIn, and Twitter. If you have enough space, ask your followers to re-tweet your tweets.

If you allow enough time, Twitter doesn’t like it, but you can Tweet your content in other dayparts to reach the maximum number of followers. All good blogs will insert social media buttons so readers can conveniently promote content.

4. Don’t get cute with links.

Google is very sensitive to disingenuous link building and sharing. Focus on writing great content to earn backlinks from credible sources.

So be patient but tenacious in pursuing your blogging goals.

From the Coach’s Corner, here are more detailed sources of information:

Checklist: 14 Strategies to Rock on GooglePeriodic changes in Google’s search criteria and algorithms have indeed hurt many Web sites. But it’s possible to bullet-proof your site’s prominence on Google by taking 14 precautions, which is worth your time and energy. Google has perennially owned about a 66 percent search-market share in the U.S. and a 90 percent share worldwide. 

Google Insights – 23 Key Questions about Your Web SiteGoogle has unveiled vital information about what it considers important for Web site ranking. Without divulging proprietary information, Google emphasized it’s all about value – quality for Internet users. In other words, there are no shortcuts for success. 

Google Speaks Out About Frequency vs. Value — Are you concerned about your Web site’s popularity on Google? Here’s how the search engine differs from users in Web site content value vs. frequency.

Google Details its Reasoning for Best Web Site Rankings — The world’s most popular search engine has released detailed information on how it evaluates and ranks Web sites. Released in November 2011, the information is still critical for domain success. Ordinarily, for proprietary reasons, Google is a bit guarded when discussing its algorithm processes. But a blog post by engineer Matt Cutts was unusually informative.

Download Speed Matters for WordPress Web Sites – 5 TipsActually, download speed matters on all Web sites. Even if your WordPress Web site has compelling content with graphics and pictures, image and user convenience are equally important. So your site’s download speed matters – a lot.

“Let me tell you the secret that has led me to my goal. My strength lies solely in my tenacity.”
-Louis Pasteur

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.

Photo courtesy of stockimages at www.freedigitalphotos.net


Why it’s Never Too Early to Plan for Q4 E-commerce



It’s never to early to get ready ASAP for Q4 online sales.

MerchantTribe.com reports shoppers start early and are buying more items daily in the holiday shopping season.

Why? A study of e-commerce released in 2012 covering from November 24 to December 24, 2011, discloses some secrets you might need to know.

ID-100258178But the size of their shopping carts soon decrease significantly.

That’s the conclusion from studying data from merchants using MerchantTribe shopping cart software – for books, clothing, electronics, software, and sporting goods.

“We were surprised by the significant change in how much is spent per-order over the season,” said Marcus McConnell, founder of MerchantTribe.

“That seemed to defy the conventional wisdom that shoppers are as influenced by price at the beginning of the season than at the end,” explained Mr. McConnell.

“Perhaps shoppers purchase gifts for more important recipients first. Or maybe they wait for harder to shop for friends and family members and they’ve exhausted their budgets,” he added.

He provides another important conclusion: “Either way, they become more cost conscious the closer to Christmas they shop.”

More details from the study:

  • Customers placed more online orders as the season progressed, peaking on December 20.
  • Merchants made the highest amount of revenue per day shortly after Thanksgiving.
  • Customers spent significantly more per online order at the beginning of the season than at the end.
  • Conversion rates rose throughout the season, but dropped off around December 20.

To attract more cost-conscious buyers late in the selling season, Mr. McConnell’s suggests:

  1. Bundle your sale items.
  2. On minimum orders, offer discount shipping rates.
  3. Create late-breaking affordable groups.
  4. Because conversion rates increase when shoppers stop comparing prices, but conversions decrease about December 20, consider increasing shipping rates to offset the smaller orders.

For more, Website Magazine published a informative article: Merchant’s Marketing Guide to Christmas in July. It provides excellent reminders about promotions, keywords, e-mail, social media and mobile advertising.

From the Coach’s Corner, here are related resources:

Checklist to Create Cyber Monday Sales Success — In order to celebrate your Cyber Monday sales, you must first create a happy buying environment. That means reviewing  your store and Web site to attract prospects and to create happy customers. If you’ve prepared your merchandise and cleaned your store, you’re half done in creating happy customers.

How Small Businesses Can Capitalize on Cyber Strategies for Profit — Yes, it’s become important for small businesses to capitalize on cyber strategies for profit. Small and even regional retailers should be cognizant of three realities.

5 Strategies to Sell More from Your Web Site — To paraphrase a line from the movie, “Field of Dreams,” it’s not always true that if you build a Web site, people will buy. These five tips work.

Web Site ‘Priming’ – 6 Tips That Will Help You Succeed — If you want to increase your odds for Internet success, you might consider priming your Web site. Priming is a method to motivate users to make decisions when they visit your site. I gather the term was coined by the inventor of a testing tool that enables Web-site owners to obtain reactions to their sites.

Convert More Prospects with 10 Best Marketing Tips (Even on a Tight Budget) — So you’ve got a pile of business cards from prospects, but you haven’t converted them? Great sales stem from great marketing. You can’t grow crops until you plant the right seeds. That’s the purpose of marketing.

“E-commerce businesses, even e-commerce specialists, have yet to realize that the WWW is first and foremost an emotional experience. Few websites reflect this important priority.”

-Grant Fairley

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Photo courtesy stockimages www.freedigitalphotos.net

Social Media – 5 Quick Tips to Boost Your Christmas Sales



If you haven’t started to prepare, get busy if you want to switch strategies to make your cash registers ring.

But there are at least five social-media ways to increase sales by the end of the holiday season, according to strategist/writer Sam Cannon.

ID-100162204 KROMKRATHOGHe offered his tips in E-Commerce Times.

What struck me was his wisdom in this comment:

“Just be sure your social media efforts offer something of benefit to the customer, and you’ll see the benefit to your brand image and bottom line.”

He cites 2009 data – social media triggered 27 percent of 2009’s shopping decisions.

It’s been growing every year since.

Mr. Cannon’s five tips:

1. Use Location-Based Apps.

Use Foursquare and Deals. Adding location-based promotions is an effective way to drive in-store traffic and creates another touch point for consumer engagement.

2. Give the “Wish List” a Makeover.

Finding that perfect gift for someone can be a challenge, and shoppers oftentimes will turn to gift cards as a last resort. As an alternative, consider a new twist on the “wish list” feature on most leading e-commerce sites.

If your target audience is made up of music fans, launch a poster or album cover creator – something that will resonate with consumers and be seen as less of a chore to assemble.

The most important element here, however, is making the wish list easy to share across all social networking sites.

Whether your Christmas sales are good or bad, both toughen you up for a slow January.

3. Create Custom Shopping Experiences Online.

Some of the most effective retail marketing campaigns are those that create truly personal connections with consumers. After a consumer interacts with the promotion, give them the tools they need to easily share their experience with friends in their social networks so they can join the fun too.

4. Use Social Media Channels to Promote Time-Sensitive Deals.

Retailers have been extremely successful using social media to broadcast time-sensitive deals as a way to reward their loyal customer base. Post-holiday, these deal feeds are a great way to clear out the inevitable stack of returned merchandise.

5. Be as Clear as Holiday Crystal.

It goes without saying that retailers should try to make the holiday shopping experience as stress-free as possible. So when using social media channels to communicate with your customers, be sure to clearly articulate the value.

Be clear about what role each of your social community efforts is supposed to play — both internally and with your fans and followers. If it’s to answer gift questions, then do that only. If there is another effort to address availability of gifts, make sure your team understands that.

Anticipate that if you create the impression or expectation that your social environment can help with holiday shopping, then customer expectations for you to deliver on that promise will likely be higher than at almost any other time of the year.

My sense is he’s right.

From the Coach’s Corner, here are related articles:

9 Tips to Evaluate Online Advertising Options — Are you at a point at which you want to advertise your company on the Internet? But you’re unsure which sites are the best for you? The options are endless and can be confusing. The last thing you want to do is to market a product or service that doesn’t reach the right people.

 Why it’s Never Too Early to Plan for Q4 E-commerceIt’s never to early to get ready ASAP for Q4 online sales.

Marketing Strategies to Hit Your Online Target Audience — Because of heavy competition, marketing has become more difficult. Consumers are suffering from consumer overload; they’re inundated with marketing messages. So use these precautions to connect with your target customers.

Marketing – Have You Considered the Potential of e-Newsletters? — There are several benefits if you include e-Newsletters in your marketing mix. The most salient is that they’re a great way to achieve top-of-mind awareness with your customers. Further, as a form of content marketing, they’re a favorite of B2B marketers. 

14 Steps to Profit from Online Customer Reviews — For competitiveness and profits, businesses can’t afford to ignore the potential of online reviews. They’re a factor in revolutionizing commerce. Reviews are important because they influence prospective customers to buy from you. They’re also beneficial in improving your Internet presence because search-engine crawlers consider them to be relevant.

Whether your Christmas sales are good or bad, both toughen you up for a slow January.

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Author Terry Corbell has written innumerable online business-enhancement articles, and is also a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry. 

Photo courtesy of KROMKRATHOG at www.freedigitalphotos.net

Enthusiasm Prevails in 2010 Q4 Plans of Internet Marketers

Oct. 22, 2010

Almost two-thirds of respondents in an Internet marketing study forecast healthy double-digit percentage increases this holiday season, according to a Website Magazine report on the Shop.org 2010 eHoliday Study.

This year 63.3 percent anticipate 15 percent or higher increases in sales. That compares to 45.8 percent of responding marketers last year.

BIGresearch conducted the study for Shop.org.

Website Magazine reported other salient data:   

  • 40 percent of online retailers will begin holiday marketing by Halloween, and another 40 percent will begin by November 1 
  • 84.5 percent will offer free shipping at some point during the holiday season
  • 72.5 percent have increased their Facebook presence for the holidays
  • 54.9 percent have enhanced or invested in product pages for cross-selling during the holidays
  • 54.9 percent have optimized site search features to maximize holiday sales
  • 52.9 percent have invested in customer ratings and reviews platforms in advance of the holidays
  • 43.1 percent will increase their presence on Twitter this holiday season

The magazine also reports 32.2 percent of shoppers will shop online.

Here’s why:

  • 35.1 percent – 24-hour convenience
  • 33.1 percent – easy price comparisons
  • 30.8 percent – lack of crowds

So, consider what your competitors might be planning, and strategize what’s best for you.

For other marketing insights, you might wish to review this site’s Marketing/Sales and Tech business-coaching columns. You’ll find more than 130.

5 Strategies to Sell More from Your Web Site



Yes, Internet sales can be challenging. To paraphrase a line from the movie, “Field of Dreams,” it’s not always true that if you build it, they will come. There are many salient elements to keep in mind.

Naturally, you need to attract visitors, convert them into customers, continually study your site’s visitors’ data, and keep fine-tuning your approach.

A call-to-action strategy only works if you’re building relationships. Understand y0ur customers. Predictive analysis is a fairly recent buzz word, it’s a science but it basically involves understanding trends and human nature, and getting more from your data.

ID-100249121 Stuart MilesOh, and remember this about human nature and quality relationships: Unsolicited e-mails or spam is annoying.

Here are five strategies:

1. Quality referral system.

Make sure you’re easily found on the Internet and have a dominant presence. That means a quality referral system using every facet available from Facebook to press releases and key word selection.

Participate in newsgroups and social-networking discussion groups, but use a soft sell approach and ask open-ended questions to establish a dialogue.

Don’t neglect your offline appearance. It must be synergized and consistent with what you’re saying online.

2. Conversion rates.

Have you been frustrated by lack of success in your conversion rates? Even when shoppers enter your shopping cart, are you experiencing a significant double-digit frustration rate – shoppers leaving without buying? You’re not alone.

Many consumers shop online to save money. If your visitors don’t sense you’re offering savings and unique value, they will go to other sites and do more comparison shopping. That means you need to use more effective sales jargon and be clearer about your customers are getting and paying. I would stop short of offering a lowest-price guarantee.

Eighteen percent of the population will only buy the cheapest price not matter what else you provide. They make the worst customers by wasting your time complaining and returning products. They’re never satisfied unless you will sell at the cheapest price. It’s hard for most businesses to succeed as low-price leaders. History shows most low-price leaders don’t last in the marketplace.

3. Coupons and merchandising.

Remember customers want to buy. They don’t want you sell “to them” or “at them.” They want to feel special. That means creating a happy buying environment. So exclusive deals and LTOs – limited time offers with coupons – will improve your sales potential. Consumers are turning more to the Internet for coupons than the Sunday newspaper. But again, remember the dangers in constantly selling on low-price.

Be defensive-minded. Businesses lose revenue when they offer deals to prospects but neglect offering the same deals to their current customers.

4. Trust.

Consumers will spend more money with companies they trust. Obviously, consumers are increasingly risk-averse. You must take every precaution for security and present an appearance of security.

For the majority of consumers, 82 percent, here are five motivating perceptions – what they think about your spokesperson, image of your company and site, the product utility, convenience and price.

That means you need a site that downloads quickly, is professional-looking, and functions well. And your online reputation must be excellent. Guard against unfavorable reviews and blogs.

Speed of response to e-mail queries is also important. It demonstrates efficiency.

5. Site coding.

Your site must have clean code and be well-written. It must be easy-to-maneuver and logically structured.  There are countless tips site coding on the Internet. But some of the sources do not provide the correct advice. If you’re reading this paragraph, the odds are that you are not an expert. You need to find an authoritative, credible expert to write it for you.

And keep your site fresh without abandoning your central look or theme to promote consumer familiarity and to build a foundation for long-term relationships.

From the Coach’s Corner, additional Internet resource links:

“The Internet is the Viagra of big business.”

Jack Welch

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.

Image courtesy of Stuart Miles at www.freedigitalphotos.net

Web Publishers: Videos Continue Surge in Popularity



Four years after a video-watching trend that started in 2010 had escalated. In 2014, the Interactive Advertising Bureau reported a 23 percent increase in those four years.

Every second, Americans watch 11,000 videos. They total 28  billion video ads each month.

The data is not surprising (speaking from my career experience that includes TV journalism and countless TV commercials in marketing for clients).

ID-10070662 David Castillo DominiciShort-form Videos

Metacafe commissioned a study Frank N. Magid Associates in 2010. It showed 80 percent of consumers prefer short-form videos. That includes movie previews, music videos and television shows.

But it represents bad news for TV producers.

Increasingly, Web site visitors enjoy short online videos more than they like watching them on TV.

Fifty-five percent of Web viewers enjoyed video advertisements as much or more than on they do on TV. That’s a 3 percent increase over 2009 results.

In demographics, online videos are most-popular with 18 to 24 year-olds.

Eighty-five percent of males watched Internet videos each week – a 15 percent increase over 2009.

Sixty-eight percent of females counted it as a weekly routine.

Important tips about short-form videos:

— Keep them short and break up long videos into short segments.

— Make them professional.

— Ads, before or after your videos, are OK.

Display Ads by Format

In addition to videos, probably most interesting to publishers is that a comScore report showed online ad-format preferences in the United States.

The No. 1 preference is JPEG display ads – 42.4 percent of impressions. Flash and rich-media ads total 40.3 percent of impressions.

Movement will help to catch a user’s eye. That’s why many designers use Google’s rich-media development tool: DoubleClick Studio.

Display Ads by Size

comScore also reports Leaderboard ads (728 x 90) were No. 1, preferred by 23.1 percent of respondents.

Rectangles were most-enjoyed by 23.1 percent, which were followed by medium rectangles (300 x 250) at 18.3 percent, and buttons (120 x 90) at 14.7 percent.

Google AdSense has frequently advised its publishers to insert larger-size ads — as Leaderboards, rectangles and skyscrapers. (Disclosure: The majority of this portal’s ad are inserted by AdSense.)

Note: Popup and popup under ads had less than 1 percent of the impressions.

From the Coach’s Corner, here are more video tips:

Need a Game-changer? Try a Good Video for More Credibility — Whether you’re an event planner or if you want to make your business more credible, here’s why good videos should be part of your marketing mix.

Tips: Do it Yourself Videos are OK, but Get Help if You Aren’t a Pro — Videos, as a marketing tool, are great because they enable prospects to actually see your business from their computers. You can be seen as hospitable. Videos can help your prospects feel like guests.

A Lesson in Great E-mail Marketing Using Social Media, Videos — Dog lovers would love a promotion by Orvis. Actually, you don’t have to own a dog to appreciate the digital marketing by the firm. Orvis is a nationwide high-end purveyor of men’s and women’s clothing, products for the home and travel, and of course you can buy gifts for your dog.

Best Practices to Ace Your Low-Budget Online Video Conference — When a visual, live discussion is needed, video conferencing is more effective than telephone calls. They are a great strategy and provide savings in time and money for professionals separated by geography.

“The beauty is [that] as companies get better and better with video, they’re also making sales in the process. This is what smart business and marketing is all about.”

– Marcus Sheridan

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.

Photo courtesy of David Castillo Dominici at www.freedigitalphotos.net

Seattle business consultant Terry Corbell provides high-performance management services and strategies.