Marketing Tips from Best Brands that Use Instagram



Positive first impressions are critical in building relationships and revenue. That’s why Instagram has been so successful for marketers.

How?

You can interact with customers via Instagram stories and live videos.

In a very personal way, this means you can grab your target’s attention and create a positive impression in just eight seconds.

True, other social mediums can accomplish the same thing. But a study shows Instagram beats Facebook, Twitter and Google+ in reaching potential customers.

To reach consumers you, too, might want to learn how to capitalize on it for revenue.

Especially, if you have a business that would benefit from visuals in marketing — pictures and video-sharing opportunities — Instagram is probably a good tool to use as a center of influence.

Instagram benefits

There are multiple ways Instagram rocks for companies.

To reiterate, first and foremost, it immediately creates the all-important favorable first impression.

It’s convenient and is easy to post pictures. Like Twitter, you can use hashtags. Hashtags can be used to launch contests or polls.

With its direct messaging feature, you can privately connect with centers of influence. You can give added value by sharing ideas, which enhances your social-media following.

This is important because fans on Instagram are known for being loyal. That’s not the case with other apps.

Instagram can be leveraged for transactions in a variety of ways. For instance, you can provide coupons or discounts if they share information about your company.

Instagram users

Brands experience regular engagement with 3 percent to 6 percent of their followers on Instagram. It doesn’t sound like much, right?

Well, it’s a stellar result compared to other social media sites. Typically, Facebook and Twitter only have engagement rates of less than 0.1 percent.

True, Facebook had 2 billion users in June 2017. Twitter only had 328 million users in Q1 2017. But these figures aren’t as significant if you consider their users aren’t as loyal as Instagram’s.

Meantime, Instagram has enjoyed massive growth since being acquired by Facebook in 2012 when it had 30 million active users. In April 2017, Instagram had 700 million users.

So why do 93 percent of marketers use Facebook but only 36 percent of marketers use Instagram?

That’s a good question, especially for marketers that have limited time and staffs. Exponentially for them, Instagram delivers superior results.

With thanks to M2OnHold, http://www.m2onhold.com.au/index.php, let’s examine how top brands capitalize on Instagram in the firm’s informative infographic:

From the Coach’s Corner, here are related sources of information:

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8 Tips for Your Social Media to Work Well in E-commerce — Are you just starting out using social media? Well, if used well, social media is an excellent tool to accomplish two goals – connecting with your existing customers and attracting fans for new business.

5 Essentials to Win Brand Loyalty from Millennials — How do Millennial consumers — ages 18 to 33 — view brands? What’s necessary to win their brand loyalty? The answers to these questions are important because Millennials have $600 billion to spend. If you win them over now — depending on your goods, services and industry — you might also create customers for decades to come.

11 Tips to Make Money on Facebook — Depending on your type of business, the jury might still be out over whether Facebook can you help you make money by making the cash register ring. But some advertisers are increasingly investing in Facebook.

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

-Scott Cook


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Author Terry Corbell has written innumerable online business-enhancement articles, and is also a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.




Social Media: 5 Ways to Use Instagram for Revenue



Now that marketers have learned Instagram is a potent force in social media — a
study shows it beats Facebook, Twitter and Google+.

You might want to learn how to capitalize on it for revenue, too.

If you have a business that would benefit from visuals in marketing — pictures and video-sharing opportunities —  Instagram is probably a good tool to use as a center of influence.

Many restaurants have been using it for great success in marketing.

Instagram is much preferable to Groupon and other daily deal sites.

ID-10070662 David Castillo Dominici

Telling your story

It’s one thing to talk about the high points of your products.

But it’s better to show your offerings.

Instagram’s definitely an opportunity for growth.

Instagram is beneficial in five ways:

1. It’s easy to post pictures. For further enhancement, like Twitter, you can use hashtags.

2. You can use Instagram to connect with centers of influence privately. This is possible with its direct messaging feature.

3. You can give added value. You can enhance your social-media following if you share ideas. For example, you can share how to use the social medium. 

Plus, so far, fans on Instagram are loyal and act as you request when they’re asked to do so.

4. It enhances visually appealing businesses. You can optimize interest in your business with stylish pictures.

5. You can leverage Instagram in a variety of ways for transactions. For example, you can provide discounts or coupons to users if they share information about you.

You can also launch polls or contests using a hashtag. Again, that’s for transactions via Instagram.

From the Coach’s Corner, related content: 

UCLA Psychologists Tell What Triggers People to Share on Social Media — Buzz. Marketers, senior managers, business owners, and consultants crave it for revenue. Career-minded individuals engaged in self-promotion also want it. Another term for buzz is the “salesperson effect.” For the first time, we learn how ideas are spread, what messages go viral on social media, and how to predict it.

Energize Your Customer-Loyalty Program with 6 Steps — The quickest way for established businesses to optimize revenue is to have a stellar customer-loyalty program — there are six steps you can take for repeat sales and referrals. If you’re not a great steward of your current book of business, it’s futile to look for new customers. 

A Lesson in Great E-mail Marketing Using Social Media, Videos — Dog lovers would love a promotion by Orvis. Actually, you don’t have to own a dog to appreciate the digital marketing by the firm. Orvis is a nationwide high-end purveyor of men’s and women’s clothing, products for the home and travel, and of course you can buy gifts for your dog. 

Make Your Blogging, Social Media and PR Work to Attract Fans — Businesspeople have discovered social media is a work in progress. It takes huge amounts of time, not only to implement innovations, but to succeed.        

Marketing – Why Visual Content Works on Facebook, but Hashtags Don’t — Ninety-eight percent of top brands have a Facebook fan page, but Facebook’s hashtags don’t enhance engagement with consumers. That’s one of two salient conclusions from an analysis of top-brand experiences from marketing on Facebook. What does work is visual content.

“You are what you share.” 
-Charles Leadbeater


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.




Seattle business consultant Terry Corbell provides high-performance management services and strategies.