E-Mail Marketers Plan to Greatly Increase Use of Videos, New Study

March 2, 2010

You can expect to see a lot more videos in your e-mail. Marketers plan a major expansion in their use of videos in e-mails, according to a report in Website Magazine. The magazine quotes a study by Getresponse.com.

The Getresponse suvey indicates 80 percent of respondents will insert videos in 2010. In 2009, only 15.7 percent used videos.

Sixty-five percent of e-mail marketers feel that such videos are effective. Sixty-four percent of such marketers now using videos say videos result in more sales.

Common uses of videos: Customer testimonials, product demos, product offers, and training courses.

You can see the report at GetResponse.

From the Coach’s Corner, I don’t believe the study by Gertresponse is too self-serving. It’s getting more and more challenging to reach consumers. Note this column: Of Interest to Web Publishers, Videos Continue Surge in Popularity.

For an overview of how to overcome consumer overload, see: Marketing Strategies to Cut Through the Clutter.