Showdown in Massachusetts – Winning the Hearts of Voters
Regarding the special election in Massachusetts, Martha Coakley vs. Scott Brown, pundits can choose to disagree in their analysis. But my sense is much of the analysis following the election appears erroneous.
Not to oversimplify the Massachusetts election, yes, voters were unconvinced about Ms. Coakley. Because of her ties with the top Democrats, voters were just as frustrated with the White House and Congress over the top 10 issues:
- Their ineptness in the sluggish economy and weak policies about job creation
- Failure to use a bully pulpit to get banks to lend to business and homeowners
- Wall Street bailouts
- Inability to regulate Wall Street with qualified, objective professionals and to end the dubious financial schemes and vehicles
- Disingenuous schemes to promote unwanted healthcare changes
- Deficit spending
- Weariness about big-brother government interfering with their businesses and lives
- Government’s preoccupation with pie-in-the-sky fantasies about solving unemployment with green initiatives for the short term
- Refusal to utilize the abundant but untapped offshore oil opportunities, which will result in higher tax revenue and create jobs
- Failure to develop an effective policy for China and its undervaluing of its currency, which subsidizes its exports to the U.S.
Healthcare reform?
Because of the unfortunate preoccupation with healthcare over economic issues, let’s consider the healthcare debate as one of the salient issues. Opponents to the healthcare proposals condemned the proponents’ healthcare proposals because they view it as a healthcare effort. They do not view it as healthcare reform and do not see any financial benefit.
Yes, polls show most Americans are opposed to the Senate and House bills. They are alarmed at the aggregate cost, and they are alarmed at the methods used to pass the bills. For them, many aspects of these bills are unhealthy.
The bottom-line for voters: Arrogance of public officials and their denial of economic and political liberties to voters are the core issues.
Most voters are appalled by the arrogance of the healthcare proponents. The voters believe the priority should be listening to the American public and solving the economic issues.
Hopefully, the White House will learn what the Clinton Administration folks learned the hard way. It was David Gergen who saved the Clinton Administration when it was mired in chaos in 1993 following its failed healthcare initiative and stagnation from organizational failures. And America did not want a co-president. Mr. Gergen knew the Clinton White House needed to reboot to get on track – to deal with the preferred business of the voters.
That’s what the Obama White House needs to do. Stop the arrogance. Act on the changes desired by most Americans.
The words of business philosopher Dr. Peter Drucker are applicable: “Arrogance is being proud of ignorance.”
A strong political campaign is almost synonymous with effective business marketing. For a candidate to win an election in this economic environment, it’s important to use classic business principles.
Therefore, six elements are required for success –
- Effectively listen – leave the ego behind.
- Convey a heavy dose of empathy for voters with an attitude of gratitude like a true public servant. Approach the campaign like a hungry job applicant.
- Take the high road at every turn like a successful diplomat and partner with the right centers of influence.
- Conduct a campaign analysis of strengths, weaknesses, opportunities and threats.
- Develop a strategic action plan.
- Execute the strategies in Blue Angels-like precision.
If these lessons are learned, America will get on track. Otherwise, voters will continue their disgust over the arrogance, and stolen economic and political liberties.
From the Coach’s Corner, here’s more on my views regarding healthcare: Oxymorons: ‘Healthcare Reform’ and ‘Public Servants’
PRESS RELEASE: No.1 Topic at Biz Coach Site is ‘quite a Surprise’
Press Release Celebrating The Biz Coach’s First Month Anniversary: Economic, political liberties are surprising No. 1 topic of visitors
Sept. 9, 2009
Yes, users are reading the performance-enhancing strategies at this new business-coaching Web site. Informative articles range from planning to technology. However, data shows the overwhelming visitor preference is public policy – and how it affects economic and political liberties.
Based in the greater Seattle area, Biz Coach Terry Corbell knows what to write for readers at The Biz Coach: www.bizcoachinfo.com, “Proven Solutions for Maximum Profits.” After analyzing the first month’s results of the site formally launched on July 29, he is happy with the reader response.
“But it is quite a surprise to learn the extent of the popularity of the first column dealing with economic policy, and economic and political liberties,” Mr. Corbell said. “I’m also surprised to learn where those readers live.”
The most-popular column suggests that governments at all levels in Washington state can help create jobs and set a leadership example for the rest of the nation – if they take new actions for economic development. The No. 1 column has a clear lead over the others – 20 times more readers than the second-place column.
“Sixty-five percent of the public-policy-minded readers are from the U.S. Five percent of them live in Washington, but 19 percent live in Michigan and 16 percent in California (70 percent of California readers live in the Silicon Valley),” Mr. Corbell added.
The most-popular column is entitled, “Analysis: Steps for Economic Success in Washington State.” It was the kickoff column to launch the site and the column continued to gain in popularity even though the site is updated every other day with a new column.
The Web site’s other 10 most-popular columns:
1. Case Study: Mistakes Companies Make When Losing Profits
2. Airbus-Boeing Rivalry: Lessons in Strategic Planning
3. 5 Safety Measures to Thwart Mounting Social-Network Attacks
4. Need a Job? Recession and Offshoring Don’t Have to Be Obstacles
5. Planning an Event? Consider 25 Emergency Preparedness Tips
6. What No One Tells You about Raising Investment Capital
7. New Strategies for International Trade
8. How Can Micro Businesses Position Themselves to Win?
9. Cause-Related Marketing Can Increase Sales by Double Digits
10. Web Security Checklist, Warning about Mobile Banking
As a business-performance consultant and profit professional, Mr. Corbell’s Web site provides proven solutions for maximum profits on eight topics:
• Planning
• Operations
• Marketing/Sales
• Finance
• HR
• Tech
• Public Policy
• Wall Street
The site also provides late-breaking video reports on each hour’s featured business story. Other news-video categories include:
• Economy
• Regulatory Compliance
• Personal Finance
• Sci-Tech
• Health
• Press Releases
The average Biz Coach visitor returns twice, reads more than six pages, and reads for more than six minutes each visit.
The top 10 countries in visitors:
• U.S. (80 percent)
• Canada
• Austria
• China
• Philippines
• Great Britain
• Sweden
• France
• Australia
As one of the Northwest’s longest-running columnists, Mr. Corbell has written 450+ business-coaching columns since 2001 for several media Web sites. He currently writes an Internet business-coaching column, The Biz Coach, for the Money News page at Seattle’s KIRO (www.kirotv.com), the “2009 National Edward R. Murrow Award Winner for Overall Excellence.”
Many of Mr. Corbell’s business-coaching columns are updated and archived on The Biz Coach Web site, which was developed by Solid Technology, www.solidtechnology.com, “Trusted Experts, Solid Results.” in Portland, OR.
He is a member of Society of American Business Editors and Writers (SABEW).
The New York Times featured Mr. Corbell twice in 2008. For some his business tips, simply Google each of these headlines:
• Been There… Done That… Here’s How
• Advice on Taking an Entrepreneurial Leap
As a profit professional, he developed The CMS Approach. To relieve a company’s financial stress, The CMS Approach includes a financial turnaround program on a pay-for-performance basis. Mr. Corbell provides complete solutions for a small retainer and one percent of the net-profit increase.
For external challenges, he provides a full marketing program from public relations to advertising and guarantees a 10 to 55 percent higher return on clients’ investments. He has deep media relationships and includes strategies such as social networking to newsworthy senior-executive videos, and TV commercials.
His firm, CMS Associates LLC, www.cmsassociatesllc.com, has been long-known for providing “Solutions to Increase Revenue.” CMS is an excellent company with an outstanding record of success since 1992. The firm has insights, systems and strategies to save companies time and money while increasing revenue.
Mr. Corbell is also focusing on economic development. He and KIRO are partnering to promote the economic climate of Western Washington communities.
He’s writing a book tentatively entitled, “How to Watch Your Back in the Jungle – Avoiding Business Predators.”
Space for banner advertising on The Biz Coach Web site is still available at reasonable Charter membership prices. In addition to the Web site, advertising for The Biz Coach concept will soon be available on Seattle radio, “The Biz Coach Roundtable.”
Charter sponsors for The Biz Coach Web site and radio program will receive special incentives and priority red-carpet benefits. For details, visit “Our Services” page: http://www.bizcoachinfo.com/our-services.
21 Tips on How to Start a Business in a Recession
Conventional wisdom probably indicates a recession is not the best time to start a business. But if you have ever dreamed about it, there might be good reasons why the seed to start a business in a recession was planted in your mind.
Good ideas are worth a lot of money, especially in a recession. Many successful companies were launched in economic downturns. They range from General Electric to Hewlett-Packard.
A recession can be a good time if you have a great idea and have entrepreneurial instincts. Entrepreneurial personalities do not let fear run their lives.
Think of fear as an acronym: Frantic effort to avoid responsibility. Entrepreneur-types see a good idea as a responsibility to act. Plus, a recession motivates them to work harder and smarter on developing and executing their ideas.
True, consumer confidence is down, home foreclosures are increasing and the business climate is tepid.
As many companies cut back, new business opportunities appear. But you’ll have to hustle. Successful entrepreneurs do their homework and work as hard as dedicated athletes who train for high performance. Yes, there are numerous pitfalls for startups, and it will probably be the most difficult undertaking of your life.
Here are the 21 tips on how to start a business in a recession:
1. Pick the right niche. You’ll need to enjoy your work and be passionate about it in order to succeed.
2. Take baby steps. Strategize now while working at your present job. Don’t quit or wait for a layoff. If you’re out-of-work, money is problematic but you might not have a choice. Consider all your options.
3. Develop your vision. Write a one-page vision, which explains where you will want to be. Then, consider a business plan for a roadmap. Do your research and become an expert in your industry. Know your competition.
To determine where you are business-wise, conduct a SWOT analysis to assess your strengths, weaknesses, opportunities and threats. Some firms then develop and implement a strategic plan. A business plan is a management tool vis-a-vis a strategic plan, which is a leadership tool.
This also means learning accounting techniques, forecasting your cash flow, and considering buying good bookkeeping software.
4. Seek expertise. Read about successful entrepreneurs. Look for a mentor and a qualified sounding board.
Also, contact a Small Business Development Center. The organization has countless offices throughout the country.
Here’s the link: http://www.sba.gov/aboutsba/sbaprograms/sbdc/index.html
5. Get a head start on marketing and selling. Line up customers before you launch. Always remember: Cash flow is paramount.
You might want to read my column, “The Seven Steps to Higher Sales,” http://www.bizcoachinfo.com/archives/27
6. Market and sell every day. Establish a marketing budget and stay with it. Many companies lose market share by cutting advertising and promotion. Implement strong public relations.
Make yourself known to your local public officials and news media. Suggest to reporters that they consider interviewing you when they want an authority in your niche. Look for ways to multiple sales with your customers.
Consider networking with larger companies – many outsource to micro-businesses.
7. Make customer service a priority. When customers take their businesses elsewhere, my research shows 7o percent of the time it is because they feel taken for granted.
Practice great customer service for referrals and repeat business. Survey your customers. When a customer pays you a compliment, ask a question such as this: “What are the names of two people just like you who might appreciate my company’s services.” Be sure to follow-up with the referrals.
If you plan to free-lance or become a consultant, consider my “60 Ground Rules for Effective Client Service,” http://www.bizcoachinfo.com/archives/106
8. Harness the power of the Internet. Learn blogging and search engine optimization techniques, and how to develop online press releases. A strong Web presence is paramount.
9. Line up your resources. Seek references from trusted associates for a good accountant and lawyer. Plan your policies and procedures. Learn to manage your books.
10. Arrange your financing. You’re unlikely to get a bank loan without a track record. Besides, it’s more economical to use your own resources and start from scratch. Avoid reliance on credit cards and home equity.
If you are seeking investors, consider another column I wrote: “What No One Tells You about Raising Investment Capital” in an interview with leading consultant Joey Tamer: http://www.bizcoachinfo.com/archives/1177
11. Appearances matter. Look professional – pick a good business name, logo, memorable tagline, and a branding-benefit statement that adequately tell your story. That also means quality business cards and stationery, a Web site, and email address using your domain name.
12. Understand legal requirements. That includes business license and taxes at the local, state and IRS. If you’re planning to hire employees, check with your appropriate state agency.
13. Consider buying a micro business. Avoid buying a company that’s losing money unless you’re certain you’ll succeed. Consider proposing owner-financing in a leveraged buyout. But do your due diligence. Walk away from a prospective seller who shows even a hint of bad practices.
14. Develop backup plans for equipment and operations. You’ll never know when bad weather or misfortune will strike. Fortune favors a prepared mind and business.
15. If you plan to hire employees, learn best practices in human resources. Hire the best workers, who demonstrate the 3 A’s – attitude, appearance and ability. (Note a good attitude is most important.)
Motivate them to be productive and to make your business look good in the marketplace.
16. Location. Just as in buying a home, there are key points to remember about where to locate (scroll down to the last paragraph for a link).
17. Keep sources of inspiration handy. Bone up on slogans and quotations to keep you motivated.
18. Community service. In addition to your regular routine of hard work, recreation and exercise, you’ll find it gratifying to devote time, talent and/or money to a worthy cause to lessen the misery in your community.
19. Network and join your local chamber and industry associations. Develop relationships and become a spokesperson for your industry. Become known as the “go-to” person.
And get involved in public policy when events adversely affect your industry. Government agencies are not known for enhancing or even protecting entrepreneurs’ economic and political liberties.
20. Budget time for continuous improvement. It’s vital to regularly reflect on your business and how to evolve in the marketplace. Review your SWOT analysis annually, and fine-tune your planning.
21. Remember to play and rejuvenate your mind. That means you should exercise, engage in your hobbies and do whatever works for you to stay mentally healthy.
Again, if you start a business, it will be the hardest thing you will ever do.
Yes, it’s a lot of footwork. But if you start with these rules, you’ll enjoy a competitive edge.
From the Coach’s Corner, to help you determine your entrepreneurial capabilities, here’s a link to a Small Business Administration site:
http://www.sba.gov/assessmenttool/index.html
For more insights on starting a business, I was honored when New York Times columnist Brent Bowers featured me.
Here are links to the columns:
- ”Been There… Done That… Here’s How” http://www.nytimes.com/2008/02/26/business/smallbusiness/26hunt.html? _r=1
- “Advice on Taking an Entrepreneurial Leap” (including tips on where to locate a business) http://www.nytimes.com/2008/03/26/business/smallbusiness/26hunt.html
