Trend: Google Down Slightly While Yahoo, Microsoft Up

 

May 11, 2010

In U.S. Internet searches, Google sites dropped a bit while the Yahoo and Microsoft Web sites experienced an increase in visitors in April 2010, according to the latest comScore Core Search Report. The research company also reports there were 15.5 billion searches last month.

Google’s market share was 64.4 percent – down .7 percent from 65.1 percent.

Yahoo’s sites jumped in visitors by .8 percent – from 16.9 to 17.7 percent.

Microsoft increased by .1 percent from 11.7 to 11.8 percent.

“Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the introduction of new site navigation experiences that tie content and related search results together within several channels,” according to the comscore press release.

“These features provide search results to users as they navigate through topical content and meet comScore’s established criteria for counting search queries,” added comScore. “Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.4 percent.”

The ranking in terms of searches:

  • Google – 10 billion
  • Yahoo – 2.8 billion
  • Microsoft – 1.8 billion
  • Ask Network – 574 million
  • AOL LLC – 371 million

The comScore disclaimer: “Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.”

Here’s the link for the comScore press release.

From the Coach’s Corner, here’s a helpful article on Six Ways to Test Your E-commerce Site.

Seattle business consultant Terry Corbell provides high-performance management services and strategies.