Like the astounding U.S. presidential campaign, there was a stunning trend in 2016 readers’ preferences for business-coaching articles on this portal.
Our data shows readers were most interested in profit management – not necessarily finance or the crunching of numbers – but how to align human resources programs with overall company objectives.
Moreover, some articles proved to repeat as favorites in multiple months.
It was a big surprise because The Biz Coach has nearly 1,200 business-coaching articles spanning 10 categories:
Planning, Operations, Marketing/Sales, Finance, Wall Street, Tech, Leadership, Public Policy and Career Tips.
Also popular were the eight categories of Newsroom Videos:
U.S. & World, Politics, Business, Science & Technology, Sports, Health, Arts, Life & Culture.
The most-viewed videos concerned major news stories:
- President-Elect Donald Trump
- Hillary Clinton’s email scandals
- Immigration in the U.S. and European Union
- President Obama’s $400-million cash ransom to Iran and the Iran nuke deal
- The Trump rally on Wall Street
- Cybersecurity – smartphones, and Russian and Chinese hackers
- President Obama’s treatment of Israel at the United Nations
Based on reader feedback, many Biz Coach articles are used by college students for class assignments worldwide – from the European Union to the Philippines.
Ranked No. 2 in January, one such article used in collegiate studies each month was the case-study analysis of the BP public-relations crisis resulting from its environmental nightmare in 2010.
Each months, two most-popular topics:
No. 1: 15 HR Strategies to Improve Your Business Performance — Studies continue to show many employees are dissatisfied in their workplaces. That demonstrates the need for enhanced employee engagement.
Why? A lack of employee engagement means: Higher costly turnover; less focus on customer service; less productivity; and weak profits.
No. 2: BP Crisis Management, PR Misfires — a Case Study — This continued to be a widely read analysis, which prompted me to ask: Aren’t there any classes on how to be environmentally conscientious, take safety precautions, or perform best-practices in crisis management?
In U.S. history, it’s the largest environmental civil settlement ever. You might recall 11 people died in that disaster.
No. 1: Key Differences between Leaders and Managers — There seems to be some confusion in understanding the difference between true leadership and management — particularly, if a manager wants to aspire to leadership in management to enable an organization to become great.
The salient distinction leadership and management: It boils down to how professionals inspire their staffs and other stakeholders.
No. 1: Strategies: If a Valued Employee Wants a Raise, and Money’s Tight — Many companies don’t have a compensation policy. And your company might be like the majority of small businesses or nonprofits in this uncertain economy – having difficulty funding even merit raises.
So what’s the right thing to do with a valued employee who asks for a raise, whether or not you’re the final decision-maker?
No. 2: CFO Leaders Earn CEO Trust, They Don’t Gamble Losing It — CFOs must ascend – from an operational-support role in financial fundamentals and compliance – to the role of a financial guide and strategic partner in the C-suite. There are eight steps.
No. 1: Evaluate, Negotiate and Implement the Most Affordable CRM — There’s a lot to consider in order for a great return on your CRM investment. Here are four due-diligence tips.
No. 2: Protect Your Financials, Systems and Technology – 15 Tips — Cybercrime has skyrocketed and is projected to get much worse. At risk is the health of your company as well as the welfare of anyone with whom you do business. Here’s how to protect your customers and your reputation.
No. 1: Tips for Strategic-Thinking in Finance: Your Staff, Individuals — Many companies want accountants and finance professionals who are strategic thinkers. But that’s not happening at most companies. Here are tips for managers and employees.
No. 2: With Fraud Running Rampant, How HR Can Help Prevent It — By taking alert measures, human resources can play a major role to put a dent in the global epidemic of fraud in the workplace.
No. 1: Cost-Cutting Layoffs Don’t Always Improve Profits — Layoffs are generally seen as a tool to reduce costs and improve profits. Reducing payroll expenses to meet short-term performance targets is largely futile.
No. 2: Downward Revision of GDP Should Set off Alarm Bells — To gauge the health of America’s economy, the gross domestic product (GDP) is, of course, an important indicator. It’s been revised downward — again.
No. 1: 25 Best Practices for Better Business Writing — If you want to accelerate your career or turbo-charge your business, one of your priorities should be good communication. Good writing is necessary in a myriad of ways, including letters, advertising copy and presentations. A lack of writing skills will hold you back or even hurt your career.
No.2: 2014 Year-in-Review: The Most Popular Biz Coaching Articles — For an unexplained reason, perhaps college students doing research, a large number of readers was interested in the top articles two years earlier in 2014, according to an audit of nearly 900 articles published on The Biz Coach. Primarily, there were two articles that ranked as either No. 1 or No. 2 for seven months of the year. Readers were clearly focused on leadership and management. Countless thousands preferred these two articles: “Key Differences between Leaders and Managers” and “Leadership – 10 Characteristics of a Successful CEO.”
No. 1: Choice of Words Matter to Convert Prospects to Customers — Many sales organizations would have an easier route to closing sales if they understood that the choice of words matter. A great salesperson always manages the sales process.
From the Coach’s Corner, here are reports on top articles in previous years:
2015 Year-in-Review: Seattle Business Consultant Articles — Human resources, leadership characteristics of top CEOs, and public-relations crisis management top the list of 2015’s most-popular articles on this Seattle business consultant Web site.
2014 Year-in-Review: The Most Popular Biz Coaching Articles — A large number of readers was interested in career development in 2014, according to an audit of nearly 900 articles published on The Biz Coach. Primarily, there were two articles that ranked as either No. 1 or No. 2 for seven months of the year. Readers were clearly focused on leadership and management. Countless thousands preferred these two articles: “Key Differences between Leaders and Managers” and “Leadership – 10 Characteristics of a Successful CEO.”
2013 Year-in-Review: Most-Popular Biz Coaching Topics — Judging by reader preferences in 2013, businesses were on tight budgets because the most-popular topic featured five free tools to run and market a business. It was No. 1 for five months.
2012 Year-in-Review: The Most-Popular Biz Coach Topics — The first eye-opener: Human resources articles dominated eight out of 12 months. The second eye-opener: Some topics were winners in consecutive months. One topic, dealing with HR and technology, was No. 1 three months in a row.
2011 Year-In-Review: Top Biz Coach Topics — Here are this portal’s most-read biz coaching articles in 2011: In January, the most popular article was Human Resources – Slow Motion Gets You There Faster. It featured an analogy with a famous American composer, pianist, and actor: Hoagy Carmichael. Mr. Carmichael is credited with coining the phrase, “Slow motion gets you there faster.”
“It takes considerable knowledge just to realize the extent of your own ignorance.”
Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.
Images courtesy of Amalkhosh at www.freedigitalphotos.net