Sales, Networking Strategies to Build Strong Relationships
Sometimes, we have to visit our past to anticipate our business future. Is it your experience, too? When doing some cleaning, I came across some treasures from my high school years. That included a carbon copy of a thank you letter I wrote to the publisher of The Desert Sun newspaper in Palm Springs. He [...]
[Read more...]Google Insights – 23 Key Questions about Your Web Site
Google has unveiled more vital information about what it considers important for Web site ranking. Without divulging proprietary information, Google emphasized it’s all about value – quality for Internet users. In other words, there are no shortcuts for success. There’s been a lot of buzz about Google’s 2011 algorithm update called Panda, and how [...]
[Read more...]25 Best Practices for Better Business Writing
If you want to accelerate your career or turbo-charge your business, one of your priorities should be good communication. A lack of writing skills will hold you back in the big leagues. Good writing is necessary in a myriad of ways, including letters, advertising copy and presentations. In my experience to avoid the most-common [...]
[Read more...]Update: Washington State House Speaker Frank Chopp Obstructs Workers’ Comp Reform
Reform is drastically needed for workers’ compensation in Washington state. Workers’ comp costs threaten to kill the state budget and business, as companies face the prospect of double-digit workers’ comp increases.
[Read more...]Marketing Lessons from Mr. Trump’s Job Application
There’s an old adage about publicity – that any publicity is good – especially, to build a celebrity brand. To a certain extent that’s true. But it depends on your objective, timing, whether or not you’re digging a too-deep hole for yourself, and the quality of your follow-up strategies. There are best practices to consider.
[Read more...]Despite Hoopla over Social Media, Web Searchers Stay Longer
If you want your Web site to dominate your competitors, you might want to consider that social media doesn’t enhance your odds as much as risking more investment on content and search engine optimization techniques.
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