Understanding the Marriage of Technology and Human Behavior
Jan. 12, 2012 Whether you’re selling products, services or both – your marketing/sales future depends on whether you’re up-to-date on technology. That’s because it’s so intertwined with human behavior. An interesting article in Ad Age is a timely reminder. It’s entitled, “CMOs Explain Why They’re Flocking to Vegas for CES.” The article explains why [...]
[Read more...]New Cyber Attacks: Tips For Internet Security
Dec. 26, 2011 Do you need more evidence to be diligent in using best practices for security on the Internet? Christmas and Hanukah don’t matter to cybercriminals, as they don’t observe holidays. They’re working hard to disrupt lives and steal money. Consider three examples: 1. As much as $1 million was reportedly stolen and given [...]
[Read more...]Who Profits from Android’s Security Issues? Not Users.
Dec. 19, 2011 Countless headlines detail the cyber dangers of Android-based devices, which is why 22 applications were taken off the market by Google. The operating system’s issues stemmed from malware infections. So who can benefit? Certainly it isn’t Android users. “We continue to advise readers to be very cautious in downloading Android applications,” [...]
[Read more...]Risk Management – Picking the Best Cloud Storage Provider
Dec. 13, 2011 There’s been quite a buzz about using the cloud. Personally, I’m still not sold on using cloud services for many businesses. There have been too many problems, and I prefer to maintain controls to alleviate uncertainty in business. Not to mention one of the lessons I learned very early — when [...]
[Read more...]How Small Businesses Can Capitalize on Cyber Strategies for Profit
Yes, it’s become important for small businesses to capitalize on cyber strategies for profit. Small and even regional retailers should be cognizant of three realities. Potential customers probably think that national chains have easier-to-shop Web sites with lower prices. This also means that until a national Internet sales tax is passed, many consumers will [...]
[Read more...]Google Details its New Reasoning for Best Web Site Rankings
Nov. 14, 2011 The world’s most popular search engine has released detailed information on how it evaluates and ranks Web sites. Obviously, the information is critical for domain success. Ordinarily, for proprietary reasons, Google is a bit guarded when discussing its algorithm processes. But a blog post by engineer Matt Cutts was unusually informative. It’s [...]
[Read more...]New Cybercrime Serves as Warning to Take Defensive Precautions
Nov. 14, 2011 Cybercrime is only getting worse, as reported in two major stories in the past week. In New York, six Estonians and one Russian were charged by authorities with cybercrimes on a massive scale. Victims include the National Aeronautics and Space Administration, other government agencies, businesses and 500,000 people. In the U.K., [...]
[Read more...]Lesson about Passwords after Theft of 16,000+ UCLA Patient Records
Nov. 6, 2011 The personal information of 16,288 patients at UCLA’s network of hospitals and clinics are in the wrong hands following a burglary of a doctor. The information was on the computer hard drive stolen from a doctor’s home, according to an article in the The New York Times (U.C.L.A. Health System Warns [...]
[Read more...]Most Small Businesses Make You Vulnerable to Credit Card Fraud, ID Theft – Study
A study discloses a disturbing trend – nearly four out of five small companies are storing unsecured data about their customers. That’s an indictment of such businesses, and is alarming news for consumers about their vulnerability to credit card fraud and identity theft. The 2011 study was conducted by the National Cyber Security Alliance [...]
[Read more...]Checklist: 14 Strategies to Rock on Google
Updated Feb. 2, 2012 Periodic changes in Google’s search criteria and algorithms have indeed hurt many Web sites. But it’s possible to bullet-proof your site’s prominence on Google by taking 14 precautions, which is worth your time and energy. Google has perennially owned about a 66 percent search-market share in the U.S. and a 90 percent [...]
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