Sales Trends: Blending Online with In-Store Marketing

For your business competitiveness and long-term sustainability, your company needs to fully implement MarTech solutions. Here’s what you need to know.

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Valuable Tricks for the Best Google AdWords Text Ads

Google AdWords makes it easy for small businesses to become more dominant online. The key is to create a clever, effective ad while using an economy of words in your copy.

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Highly Vulnerable to Hacking, Here’s What Law Firms Can Do

U.S. officials say Chinese hacking of law firms is more prevalent than you might think. Why? Hackers stand to gain millions of dollars. Here’s an infographic on what law firms should do to prevent hacking.

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For More Sales, 8 Vital Mobile Marketing Tips

Put your brand where prospects and customers are likely to see it. That means leveraging mobile marketing.

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CFO Strategies – Using Data for Success as a C-Suite Partner

In order to become credible partners in the C-suite, CFOs are under significant pressure to gather and analyze data to minimize expenses and facilitate profits for sustainable growth.

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Best Practices to Buy Cyber Insurance for Business Security

Security has become problematic in all sectors – business, nonprofits, government, politics and individuals. The aggregate financial losses are so staggering, cyber insurance is a necessity.

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Evaluate, Negotiate and Implement the Most Affordable CRM

There’s a lot to consider in order for a great return on your CRM investment. Here are four due-diligence tips.

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Protect Your Financials, Systems and Technology – 15 Tips

Cybercrime has skyrocketed and is projected to get much worse. At risk is the health of your company as well as the welfare of anyone with whom you do business. Here’s how to protect your customers and your reputation.

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10 Strategies for Internal Controls of IT and Financial Systems

Obviously, the welfare of your company depends on having an up-to-date information technology (IT) system. IT now impacts every facet of your business. So it follows that you should invest in IT controls to protect and enhance your financial system.

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Issues to Consider Before You Buy Business Analytics

If you’re the company’s chief information officer screening the sales pitches for business analytics, take a long look and ask the right questions for your company’s welfare. You have to collaborate and make the chief financial officer happy.

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Seattle business consultant Terry Corbell provides high-performance management services and strategies.