How to Get More Opportunities as a Guest Speaker
If you’re successful in generating speaking opportunities, you’ll create opportunities for your career. At the least, you’ll be in a position to raise your business profile. Ideally, prospective clients or customers will be in the audience. Count on opportunities to develop centers of influence — people who can refer business to you. You can expand your [...]
[Read more...]Internet Marketing Lessons Via Rick Santorum’s Campaign
Jan. 5, 2012 Unintentionally, Rick Santorum’s presidential campaign — with inadequate branding — is providing business with Internet marketing lessons. Perhaps you’ve noticed the inflammatory results in searching the Web for him. When you search for “Santorum,” the deprecating site of “spreadingsantorum.com” is first on Google, Bing and Yahoo. For curious voters interested in the [...]
[Read more...]Tips To Get Top Results From Your Marketing Plan
Why do seemingly great marketing plans fail to yield the desired results? Well, one reason: Such plans don’t turn the ideas into reality because they’re not action-oriented. What counts is the scheduled specific footwork, and then tracking the results. There’s a second reason, quality of execution, but more on that later. Four action-oriented keys [...]
[Read more...]Understanding Customers: Social Media Teaches Another Lesson
Marketing is the understanding of your customer for the cost-effective process of selling the right product or service at the right time and at the right price. Inexplicably, Verizon joins the list of big companies failing to understand how poor research and judgment would draw fire from their customers and social media. You might recall the wireless company [...]
[Read more...]Overview: Marketing Plan Essentials For Best Results
If you haven’t completed a strong marketing plan to complement your business plan, you’re missing some salient benefits. An effective marketing plan generates revenue and alleviates uncertainty for your business. In addition, a marketing plan provides you with tangible values: When employees are apprised of your marketing vision, you’ll benefit from more teamwork and employee [...]
[Read more...]2011 Year-In-Review: Top Biz Coach Topics
Dec. 23, 2011 Here are 2011’s most-read Biz Coach columns: In January, the most popular column was Human Resources – Slow Motion Gets You There Faster. It featured an analogy with a famous American composer, pianist, and actor: Hoagy Carmichael. Mr. Carmichael is credited with coining the phrase, “Slow motion gets you there faster.” [...]
[Read more...]11 Sales Strategies to Outsell Your Big Competitors
Big companies have obvious advantages over small businesses. Their brands are well-known. They can afford sales training, sales-support staff and customer-relationship management software. On the other hand, there are good reasons why Cyber Monday has become big. Yes, many online customers do it to save money on sales taxes. The other salient reason – [...]
[Read more...]8 Tips for Cold Calling By E-mail and Telephone
Since the advent of the digital age, cold calling went out of vogue. But in the lingering downturn – whether you’re in advertising or staffing services – cold calling has become the logical tool to use to generate clients or business customers. For most businesspeople, cold calling isn’t the easiest route but it is [...]
[Read more...]Public Speaking Tips – for Speeches in Accepting Awards, Honors
So you’re about to be honored for your pro bono work, volunteerism, or for creating a foundation to fund scholarships for education. But you get stage fright or don’t know how to most-effectively frame your acceptance speech? Join the crowd. A lot of people have difficulty in public speaking. “Award speeches are all about [...]
[Read more...]How Small Businesses Can Capitalize on Cyber Strategies for Profit
Yes, it’s become important for small businesses to capitalize on cyber strategies for profit. Small and even regional retailers should be cognizant of three realities. Potential customers probably think that national chains have easier-to-shop Web sites with lower prices. This also means that until a national Internet sales tax is passed, many consumers will [...]
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