11 Web Site Strategies to Grow Your Professional Service Firm
To retain clients and customers, and to grow their practices, trust is a key factor for Web sites of professional service firms. May 17, 2013 If you want to grow your professional-service firm, don’t ignore your most-visible marketing vehicle – your Web site. Differentiate your firm with compelling thought-leadership and trust. Here’s how: 1. [...]
[Read more...]Is Your Web Site Losing Visitors? Best Practices to Fix the Trend
If your site’s visitor numbers are falling, there are five possible reasons. The key is to know what’s wrong before you start applying solutions. Updated May 9, 2013 It used to be that Web-site owners only had to worry about losing traffic in the summer. Instead of surfing, they found it more fun to [...]
[Read more...]Energize Your Customer-Loyalty Program with 6 Steps
Here are the six keys to enhancing your revenue by maximizing your customer loyalty for repeat sales and referrals. – May 6, 2013 – The quickest way for established businesses to optimize revenue is to have a stellar customer-loyalty program. If you’re not a great steward of your current book of business, it’s futile [...]
[Read more...]Differences Between the Best and Average Sales Organizations
In challenging economic environments, here are the best practices used by top sales organizations. May 4, 2013 Some companies are achieving stellar sales results in complex global situations. A study explains the strategies that separate them from the average-performing sales organizations. Seemingly, in an empathetic tribute to sales professionals, the report, the “2013 Miller [...]
[Read more...]Secrets for Attracting, Keeping Readers on Your Blog
Content marketing is a valuable tool, but only if you observe best practices in substance and style – writing the most intriguing headlines and most relevant copy. Attracting readers and keeping them on your blog or site means you must capitalize on your strengths and write for the benefit your Internet readers. Where to [...]
[Read more...]Checklist – Top 18 Attributes of the Best Salespeople
What’s needed to be effective in sales? Merely having a gregarious personality will no longer cut it in the 21st century. As a manager, if you want to improve your company’s sales performance, become a winning sales organization and review your recruitment techniques in hiring salespeople. Further, it’s important to check your motives before hiring [...]
[Read more...]How Twitter Levels the Playing Field for Small Cap Companies
Good news for venture capitalists and entrepreneurs who are known to kvetch that that their companies fall below the radar screen of Wall Street analysts and the media. It’s widely known that mainstream media coverage seems to favor large companies over small ones. It’s a valid concern. (Disclosure: Every weekday, this portal’s stocks page [...]
[Read more...]Great News for Web Publishers: Video Ad Spending Explodes
April 9, 2013 - The global real-time bidding (RTB) expenditures on online video advertising is forecast to hit $1.14 billion in 2014, according to an independent consulting firm. In addition, the Forrester study commissioned by SpotXchange reveals real-time bidding will account for 24.7 percent of U.S. online video advertising spending in 2014. Growing use [...]
[Read more...]Communication – You Can Train Yourself to Stop Stressing
It’s OK to be nervous before giving a speech or when you’re entering an important round of negotiations. Feeling pressure is one thing but allowing it to morph into stress and tension is another. When you allow this to happen, in a sense, you’re giving away your personal power, which inhibits your performance. “Some [...]
[Read more...]Marketing – Insights for Attracting Millennial Customers
Marketers from fast food to cars are struggling to understand an important demographic – 59 million young adults, aged 23 to 36, according to a published report. Other observers believe there are 80 million millennials, but in a slightly narrower age group. Either way, companies are obsessed with targeting millennials for good reasons. They [...]
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