Aside from Privacy, Security Issues — Facebook is a Threat 2 Ways

Why Facebook is becoming more of a threat in marketing. Use due diligence to capitalize on Facebook.

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Microsoft’s adCenter Expands Negative Keyword Limits

Now that the Yahoo-Microsoft merger is underway, Microsoft adds a new wrinkle to its advertising program – an increase in negative keyword limits.

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Internet Marketing Trend: Q2 Sales Increase 9 Percent

Internet retail sales increased to an aggregate $32.9 billion in the U.S. during the second quarter of 2010, according to research firm comScore. That’s a 9 percent increase over 2009’s total.

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Why Facebook May Be Inching toward An IPO

Many marketers are allocating more of their budgets for Facebook ads, but is it a good marketing investment? Is it a potentially good IPO investment?

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Banks Have Credibility Issue with Affluent Women, Study

More than half of wealthy women are frustrated with their banks, according to a study.

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Bank Woes Provide Lessons for All Companies Seeking Growth

Many banks have customer loyalty issues. In fact, banks need new approaches because they are only satisfying 21 percent of their medium-sized business customers, according to new marketing research by TNS. Actually, the challenges faced by banks in trying to grow include principles that are applicable to all business sectors that want opportunities for growth.

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Web Publishers: Are You Optimized for Bing?

Yahoo and Bing are expected to combine for 30 percent market share. If you haven’t already, start optimizing your Web site for Bing. Here’s how.

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Profits: How and Why to Align Marketing with Sales

If marketing isn’t synchronized with sales, a company doesn’t enjoy optimized profits. So why is it so many companies don’t align their marketing with sales? Here is how and why to align marketing with sales for higher profits.

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5 Tips If Your Web Site’s Traffic Slows in Summer Months

Traffic on the Internet slows in the summertime, according to Website Magazine. Here are five strategies to maintain your growth.

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Global Study: Internet Consumer-Shopping Preferences

If you want insights into the shopping habits of online shoppers worldwide, the Nielsen Company has developed some interesting data.

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