10 Best Marketing Tips for Growth Even on a Tight Budget
Feb. 6, 2012 Like many businesses small or large in this soft economy, you’re probably looking for a competitive edge on a tight budget. Ignore the hype. Don’t take shortcuts. It isn’t easy to create luck. A strong Web presence is helpful, but by itself, it doesn’t create or sustain revenue. Make it a [...]
[Read more...]Insights for Restaurant Owners: Keeping Good Employees, Profits
If you, as a restaurant owner, have trouble keeping talented employees, consider insights from a report on a Sacramento, California TV station. It will also help you stay in business. The headline, “Servers Say Groupon Leads to Smaller Tips,” on Jan. 25, 2012 is enlightening. The KXTL-TV report cites numerous comments on YCombinator. It seems [...]
[Read more...]RIM Provides 9 Lessons in Best Turnaround Strategies
Jan. 23, 2012 RIM, Research in Motion, needs more than just advertising and marketing strategies. Companies – from big to small – can learn business turnaround lessons from RIM’s predicament. RIM has failed to respond to marketplace changes. Despite installing a new CEO, Thorsten Heins, and hiring a vaunted crisis management firm, Sitrick and [...]
[Read more...]Understanding the Marriage of Technology and Human Behavior
Jan. 12, 2012 Whether you’re selling products, services or both – your marketing/sales future depends on whether you’re up-to-date on technology. That’s because it’s so intertwined with human behavior. An interesting article in Ad Age is a timely reminder. It’s entitled, “CMOs Explain Why They’re Flocking to Vegas for CES.” The article explains why [...]
[Read more...]How To Obtain The Most Profit From Speaking Opportunities
Jan. 9, 2012 It’s one thing to be invited to speak at your industry’s major event. But it’s another to create the right impression for your hosts, your audience and prospective customers or clients. There’s more to it than you might think. Widely acclaimed as a speaker and based in Los Angeles, Joey Tamer [...]
[Read more...]How To Get More Opportunities As A Guest Speaker
Jan. 8, 2012 If you’re successful in generating speaking opportunities, you’ll create opportunities for your career. At the least, you’ll be in a position to raise your business profile. Ideally, prospective clients or customers will be in the audience. Count on opportunities to develop centers of influence — people who can refer business to you. You [...]
[Read more...]Internet Marketing Lessons Via Rick Santorum’s Campaign
Jan. 5, 2012 Unintentionally, Rick Santorum’s presidential campaign — with inadequate branding — is providing business with Internet marketing lessons. Perhaps you’ve noticed the inflammatory results in searching the Web for him. When you search for “Santorum,” the deprecating site of “spreadingsantorum.com” is first on Google, Bing and Yahoo. For curious voters interested in the [...]
[Read more...]Tips To Get Strong Results From Your Marketing Plan
Why do seemingly great marketing plans fail to yield the desired results? Well, one reason: Such plans don’t turn the ideas into reality because they’re not action-oriented. What counts is the scheduled specific footwork, and then tracking the results. There’s a second reason, quality of execution, but more on that later. Four action-oriented keys [...]
[Read more...]Understanding Customers: Social Media Teaches Another Lesson
Marketing is the understanding of your customer for the cost-effective process of selling the right product or service at the right time and at the right price. Inexplicably, Verizon joins the list of big companies failing to understand how poor research and judgment would draw fire from their customers and social media. You might recall the wireless company [...]
[Read more...]Overview: Marketing Plan Essentials For Best Results
If you haven’t completed a strong marketing plan to complement your business plan, you’re missing some salient benefits. An effective marketing plan generates revenue and alleviates uncertainty for your business. In addition, a marketing plan provides you with tangible values: When employees are apprised of your marketing vision, you’ll benefit from more teamwork and employee [...]
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