By Terry Corbell
The Biz Coach
How to Get More Opportunities as a Guest Speaker
If you’re successful in generating speaking opportunities, you’ll create opportunities for your career. At the least, you’ll be in a position to raise your business profile.
Ideally, prospective clients or customers will be in the audience. Count on opportunities to develop centers of influence — people who can refer business to you. You can expand your comfort zone. Also, you can learn a lot by teaching or speaking. By elevating your profile, it’s easier to keep your clients. At the very least, public speaking will help to keep your skills sharp.
Joey Tamer is in demand as a public speaker and moderator. Based in Los Angeles with an outstanding record of success, Ms. Tamer is a strategic consultant to technology and media.
She’s graciously shares her recommendations on how to be invited to speak at events for your niche industry.
Key first four steps:
- List of all the conferences special to your industry.
- List the events and conferences at which your competitors present (search your competitors’ websites).
- Select the ones that put that targeted decision maker in the audience.
- Refine your selection to prefer events that allow you a solo presentation. Panel participation is fine, but often is not as effective due to the limited time to show your expertise, bad moderators, and other conditions beyond your control. Another high priority includes events that allow either solo or panel presentation, but add on a breakout session or workshop as well.
- Explore each event or conference website to determine if it attracts your target market in its audience. There will be a list titled “Who should attend.”
- Contact the conference (use an email address not associated with you or your company) to send you the promo package for sponsors or exhibitors. This should give you a much more detailed demographic and psychographic description of the attendees, by percentage (10% CxO, 25% VP, etc.) of rank.
- If the conference or the Call for Speakers lists its agenda of panels or speaking sessions, select the one or two that fit your expertise.
- Draft an introductory email (or fill in a Call for Speakers form) pitching the topic(s) you can offer for those items on the agenda. If there is space allowed, drop the names of at least two major conferences where you have presented this topic (or something similar) previously.
- If the Call for Speakers is open-ended, and no agenda is offered, then study the audience and mission statement of the conference and pitch a series of topics that they might be interested in considering.
- When offering to present, offer a list of two or three topics that might fit. Attach the Speaking page of your website as a PDF attachment.
- In your email, add a link to your speaking page and a link to the home page of your website.
- Your speaking testimonials should be included, usually on the Speaking page of your site. If they are on a separate page of your website, add a link to that page as well. Of course, if you know someone inside the organization that is hosting the conference, connect with that person to get any inside information you might use, or ask him/her to get your pitch letter to the best decision maker inside.
So now you know how to garner invitations to speak. But your job is only half-done. Here are Ms. Tamer’s tips on how to obtain the most profit from speaking opportunities.
For more of Ms. Tamer’s insights, visit www.JoeyTamer.com. You might also want to read her six-part series for a downturn survival, as well as her 10-part series on the 10 characteristics of a successful CEO.
(Note: I’m very familiar with Ms. Tamer’s expertise. She is a fellow member of Consultants West, www.consultantswest.com, a roundtable of veteran consultants in the Los Angeles area.)
From the Coach’s Corner, here are public speaking tips for accepting awards and honors.
“Speech is power: Speech is to persuade, to convert, to compel.”
-Ralph Waldo Emerson
Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.