By Terry Corbell
The Biz Coach
Planning – Need a Game Changer? 7 Qualities to Win
If your business is performing in a mediocre fashion, chances are your company needs an overhaul. A culture change, if you will. For a positive case study in change-management for a game changer, Ford will suffice. Such best-practices in cultural change-management work for nonprofits, too.
Game-changing requires an assertive, strong administrator, especially because all such organizations go through humbling experiences. Strong visionaries know how to profit from ego-destroying events.
First, let’s consider one of the salient Ford headlines, such as: “Ford Makes Comeback From the Brink to Billion-Dollar Profit.”
Actually, Ford’s fortunes began to improve when it looked outside the carmaker for solutions to its challenges. The automaker recruited Alan R. Mulally from Boeing.
The irony is that Mr. Mulally had his own ups and downs, of sorts. He had been bypassed twice by Boeing for the CEO’s job. But he was able to put his full talents to work at Ford.
Not to oversimplify, Mr. Mulally has notably installed a competitive, sustainable business model. He simplified production processes. Managers, in effect, were told to change their perspective on change. He inspired a positive balance sheet by taking strategic steps on Ford’s cash flow.
Unlike Chrysler and General Motors, he didn’t seek a government bailout. This meant Ford was able to focus on being proactive, for example, development of new vehicles – cars consumers would buy. Ford would not be hamstrung by bailout cash-flow constraints. Chrysler and GM became beholden to the government – bureaucrats called the shots. Ford didn’t have to resort to discounting and incentives to attract car buyers.
Ford’s brand image skyrocketed as Chrysler and GM suffered from poor images – they were only able to survive with the help of bailouts and bankruptcies.
In other words, Ford’s success was summed up by this headline: “Ford Says Culture Change Has Led to Success.”
Culture change is not easy to achieve. Six steps are necessary to attain a cultural change for profits.
It’s not just a matter of knowing the automotive business. Many businesspeople make a big mistake — they only consider hiring people from their industries without regard for all the necessary skill sets. Mr. Mulally didn’t have automotive experience, but his management and manufacturing skills were transferrable from the aircraft industry. Simplly put, solid business principles are applicable in all industries.
Qualities to win
Here are the basic ingredients for a business game-changer:
1. Management – True leaders are strong, knowledgeable, and manage risks. They oversee all fundamentals but delegate – finance, marketing, operations, product management and customer service. Executives must also have a team spirit – an environment of collaboration.
2. Vision – Top managers possess skills in analyzing their strengths, weaknesses, opportunities and threats in strategic planning. They avoid complacency and must continually fine-tune the company when appropriate. That means habitually practicing the Principle of Contrary Action, which is a process of learning how to keep an open mind.
3. Focus – Managers must outline their master plan, stay focused and inspire the staff – the frontline responders to the marketplace – where the proverbial tire meets the road. Nothing great has ever been accomplished without enthusiasm and passion.
4. Best Practices – Senior management must inspire best practices for quality in all areas. Creating value is job one.
5. Mobility and flexibility –The 21st century marketplace requires quickness and mobility. This also means empowering all workers in decision-making and in being proactive.
6. Listening skills – Effective managers are approachable. In a proverbial sense, they walk the floor twice a day to interface with their employees. They hire managers and staff members who, too, are effective in listening skills. That’s the first step for a motivated staff and creating profits. Without even looking at financials, an astute outside participant will always be able to ascertain the success potenial of a company merely by watching the interactions between management and staff.
7. Communication – Good, open communication is required internally with the team members and with the customers and marketplace. In this way, you’ll take great steps in inspiring loyalty from customers.
From the Coach’s Corner, suggested topics:
- Leadership, HR, Marketing Lessons from HP’s Executive Turmoil
- Leadership Strategies to Profit from Employee Respect
“In preparing for battle I have always found that plans are useless, but planning is indispensable.”
-Dwight D. Eisenhower
Author Terry Corbell has written innumerable online business-enhancement articles, and is also a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.