By Terry Corbell
The Biz Coach
Checklist: 19 Quick Marketing Tips for New Entrepreneurs
If you’re unemployed or under-employed, do you have an entrepreneurial spirit – would you like to be your own boss? Are you gainfully employed but have a great entrepreneurial idea?
If answer yes to any of these questions, you might want to launch a new business. An economic downturn is often an excellent time to launch a new idea.
Ideally, I’d write a SWOT Analysis – identify your strengths, weaknesses, opportunities and threats). The minimum I’d suggest is a typed, one-page vision plan for cash flow, multiple revenue streams and marketing.
Keep in mind there are at least 19 basic marketing steps to keep in mind in launching a new enterprise.
To start a business, here’s the basic marketing checklist:
- The objective (sort of a brief mission statement)
- List your products and services
- Five value propositions (the 5 benefit statements – the benefits you will, not can provide)
- Branding slogan in three to five words – e.g. mine is: Proven Solutions for Maximum Profits (ideally it should be in italics)
- A buyer’s remorse statement to prevent doubt by your prospective customers or clients – e.g. mine is “You will be very pleased with the strong results.”
- Logo (to convey why people should buy from you)
- Web site (the name should tell your benefits but be short as possible) – e.g. a simple, free WordPress template is possible
- Ten-word Web description (the phrase that Internet users see when they see your Web site listing)
- Key search words for the Internet – maximum of 10
- Blog on your Web site – to increase your prominence on the Web and to pique interest of Internet users Personally, I prefer the term commentaries instead of blogs…stop short of giving too much detail (they have to hire you for the complete answers)
- Your bio – a half-page or quarter-page on your Web site emphasizing your accomplishments (why you’re an expert)
- Marketing tactics/elements (including how to use the media drive business to you…and social media, especially Twitter, Facebook and LinkedIn)
- List of centers of influence – people and organizations that are capable of referring business to you
- One-page handout – a flyer with benefit statements, buyer’s remorse statement, slogan, logo and contact information
- Don’t forget your picture on all materials (use the same picture in all your marketing efforts)
- Do marketing everyday – even if you’re busy – when business slows down, it’s difficult to quickly ramp up marketing for positive cash flow
- Get an excellent mentor
- If you’ve done your homework and bounced your ideas by a great mentor, don’t let any cynics dissuade you from your dreams — don’t engage in self doubt
- Be tenacious
Most of the above topics can be further explained in more detail in dozens of columns in the Marketing/Sales section of this portal.
From the Coach’s Corner, here are two articles The New York Times published about my strategies for new entrepreneurs:
- Been There… Done That… Here’s How – New York Times
- Advice on Taking an Entrepreneurial Leap – New York Times
“It’s hard to do a really good job on anything you don’t think about in the shower.”
Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.