Terry Corbell, The Biz Coach
By Terry Corbell
Business Consultant

Marketing Psychology: Choose the Best Colors for Online Sales


Here are color tips to improve visitor experience and to capture customers – including a great infographic on 40 facts about the psychology of colors.



Choosing the right color combinations for your site is crucial.

Why? Buying decisions are based on emotion. And colors influence emotions.

That’s right. Choosing the right colors will influence whether your visitors enjoy their visit to your site or whether they leave without buying from you.

So minimize the possibility of negative surprises.

If you choose the best colors for your products and services, you will increase your conversion rates.

Certain colors attract specific consumer demographics.

Some examples of colors of successful sites:

To influence impulse buying, black, red, orange or royal blue are usually used. Impulse buying is important for clearance sales, fast food restaurants, and outlet malls.

To impress sophisticated money-conscious people, navy blue and teal are used by financial institutions and upscale department stores.

Typical, traditional shoppers are drawn to pink, rose and sky-blue colors. That’s why many clothing stores use them.

Color also has an impact on gender preferences.

For a comprehensive look on the psychology of colors, here’s a highly informative infographic courtesy of the firm, Skilled, skilled.co.

(Scroll down below the infographic for links to more digital-marketing tips.)



From the Coach’s Corner, here are more digital-marketing tips:

Marketing Tips to Run Your Online Business for Higher Profit — E-commerce has made it possible for entrepreneurs to get a fast return on their investments with higher profits. Here’s how they do it.

Internet Shoppers Demand 3 Cs – Customer Experience Study — Success in e-commerce is increasingly challenging for retailers that want to dominate in brand preference, customer loyalty and word-of-mouth advertising. That’s because consumers want more and more in the three Cs — channels, choices and convenience.

4 Tips to Quickly Fine-Tune Strategies in Digital Economy — To win, you must become adept in the interactive process inherent in the digital economy. Everything depends on your ability to rapidly make decisions – to protect your turf and grow your business for a competitive advantage.

Improve Your Customer Retention with 6 Digital Tips — Outstanding loyalty programs for stellar customer engagement play an important role to improve your prospects for lifetime customer value. That goes for e-commerce, too.

Digital Marketing Trends: Choose Your Best Tactics — True, marketing has evolved rapidly in the last quarter century. And yes, it’s important to be mindful of trends, especially in digital marketing — good and bad.

Task-Management Checklist for Digital Marketing — To generate revenue from digital marketing, here are best practices for pursuing new business and for your customer relationship.

“The best marketing doesn’t feel like marketing.”

-Tom Fishburne


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Image courtesy stockimages at www.freedigitalphotos.net 

Seattle business consultant Terry Corbell provides high-performance management services and strategies.