Terry Corbell, The Biz Coach
By Terry Corbell
Business Consultant

Maximize Your ROI from Your Next Event with Social Media



Will you maximize the return on investment in your next event? Whether you’re a nonprofit or business, great social media strategy will promote your event and your brand.

In addition, even after your event it’s possible to enhance your return from social-media investment.

Ironically, aside from your time, your social-media investment is free.

ID-10054147 photostockTo prepare for your event with social media, you’ll need a registration page for people to sign up to attend. Make sure you accessorize your efforts.

That means your registration page and Web site should have the same unique image and look. Be prepared to drive every social medium to your registration page.

The first social media to use is a Facebook event page.

Not only will people be able to sign up to attend, but their Facebook connections will see the signups on their news feeds, and they’ll easily be able to invite their friends for additional publicity.

Develop a list of your Centers of Influence – key passionate people who could influence more attendees.

So post regularly, use pictures and videos, solicit people to RSVP, and tag people so their friends will notice.

Don’t forget to be gracious about your participants. It’s especially important to recognize your volunteers and donors.

Again, tag them in your posts to increase chances that their friends – people just like them – will notice.

Scroll down to the Coach’s Corner for relevant social-media tips following this infographic by http://www.lakeshorecc.ca/weddings.

How You Can leverage Social Media for Your Next Event

From the Coach’s Corner, here are relevant social media tips:

8 Basic Social Media Tips for a Newbie in E-commerce — Are you just starting out using social media? Well, if used well, social media is an excellent tool to accomplish two goals – connecting with your existing customers and attracting fans for new business.

HR-Social Media Tips for Best Employee Morale, Culture — Social media affects your company’s culture – probably as much as the employees who engage in water cooler gossip. It’s true. Your company’s reputation is affected internally and externally by social-networking sites.

Social Media Tips for Nonprofits to Capture Fundraising Dollars — Social media has leveled the playing field for small nonprofits competing with large nonprofits in looking for dollars. Formerly, big charities had the advantage because of their efficiency, reputation and size.

Social Media: 5 Ways to Use Instagram for Revenue — Now that marketers have learned Instagram is a potent force in social media — a study shows it beats Facebook, Twitter and Google+. You might want to learn how to capitalize on it for revenue, too.

Make Your Blogging, Social Media and PR Work to Attract Fans — Businesspeople have discovered social media is a work in progress. It takes huge amounts of time, not only to implement innovations, but to succeed.

UCLA Psychologists Tell What Triggers People to Share on Social Media — Buzz. Marketers, senior managers, business owners, and consultants crave it for revenue. Career-minded individuals engaged in self-promotion also want it. Another term for buzz is the “salesperson effect.” For the first time, we learn how ideas are spread, what messages go viral on social media, and how to predict it.

A Lesson in Great E-mail Marketing Using Social Media, Videos — Dog lovers would love a promotion by Orvis. Actually, you don’t have to own a dog to appreciate the digital marketing by the firm. Orvis is a nationwide high-end purveyor of men’s and women’s clothing, products for the home and travel, and of course you can buy gifts for your dog.

“Focus on how to be social, not on how to do social.”

-Jay Baer


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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.





Photo courtesy photostock at www.freedigitalphotos.net

Seattle business consultant Terry Corbell provides high-performance management services and strategies.