Comments on: The Seven Steps to Higher Sales

By: Profits: How and Why to Align Marketing with Sales

Profits: How and Why to Align Marketing with Sales — Mon, 19 Jul 2010 04:50:06 +0000

[...] Many marketing campaigns are perceived as ostentatious. The copy is clever but doesn’t appeal to the five value-buying perceptions that motivate people to buy. (The value perceptions are in this column, The Seven Steps to Higher Sales) [...]

By: Startup Toolkit – How to Make a Hit on the Internet

Startup Toolkit – How to Make a Hit on the Internet — Sun, 20 Jun 2010 23:34:25 +0000

[...] of people who will only buy at the cheapest price, but ignore them. (For more on this topic, see this column.) [...]

By: Profits: How to Save on Sales Opportunity Costs

Profits: How to Save on Sales Opportunity Costs — Sat, 12 Jun 2010 19:26:41 +0000

[...] the Coach’s Corner, for more on profitable sales techniques, see: The Seven Steps to Higher Sales. // Share| Filed Under: Marketing/SalesTagged: customer loyalty, customer service, dos and [...]

By: Strategies for Maximum Customer Loyalty, Profits « Return on Behavior Magazine

Wed, 24 Mar 2010 12:19:08 +0000

[...] Fifty-two percent of a customer’s value-perceptions motivating them to buy from you hinges directly on what they think about your people – spokespersons, sales reps and other personnel. (For more on value perceptions, see “The Seven Steps to Higher Sales.”) [...]