Terry Corbell, The Biz Coach
By Terry Corbell
Business Consultant

Checklist to Create Cyber Monday Sales Success

In order to celebrate your Cyber Monday sales, you must first create a happy buying environment. That means reviewing  your store and Web site to attract prospects and to create happy customers.

If you’ve prepared your merchandise and cleaned your store, you’re half done in creating happy customers. Your Web site should be updated and optimized for higher sales.

cyber imagerymajestic www.freedigitalphotos.netHere are six Cyber Monday tips:

1. Anticipate headaches

Thoroughly check your Web site for problems. Prospects don’t like bad links and slow-loading pages.

Be on good terms with the folks at your hosting company. Prepare by getting their phone numbers just in case you need support.

If there are headaches, stay calm and poised with your customers and your support staff.

2. Talk with your prospects

Post on Facebook, Twitter and Pinterest. Oh yes, send emails. The cheapest and easiest tools are Constant Contact and MailChimp.

MailChimp is one of my recommendations for free tools to market your business. Also consider Constant Contact.

For the most-popular products, mention they sell out very fast. So create a sense of urgency and tell your customers upfront.

3. Create coupons

Consumers really like coupons in this economy. Create a coupon page.

Ideally, to stand out against your competitors, a landing page that lists your coupons is even better. Your coupons will be redeemed at a much higher rate than newspaper coupons.

For profits, don’t use daily deal sites (here’s why).

4.  Options if you have sellouts

You don’t have to lose sales even if you run out of products. Offer viable alternatives. If the customer isn’t in a hurry, ask for the person’s e-mail address. Offer to be in touch when the product is available.

5. Keep score of your site’s successes

Regularly monitor your site’s visitors’ data.

Understand your visitors’ behavior and how they use your site: Including the pages they enter and exit, how long they stay, the keywords they use to find your site, and other details.

You can also get great complimentary information if you sign up for Google Analytics.

Just as importantly, you’ll learn how and where you need to improve your site for more sales revenue.

6. Make your efforts count for the long term

Keep records that are needed for improvement, and set up a suspense file or calendar to prepare for next year. Implement improvements so you’re in a better position to implement strategies for maximum customer loyalty and profits.

Also, remember more and more consumers are using their smartphones for shopping so make sure you develop the best mobile Web Site).

From the Coach’s Corner, more related strategies:

Is Your Web Site Losing Visitors? Best Practices to Fix the Trend — If your site’s visitor numbers are falling, there are five possible reasons. 

Tips and Why it’s Never Too Early to Plan for Q4 E-commerce — It’s never to early to get ready ASAP for Q4 online sales. 

Strategic Tips to be Web-Ready for the All-Important Q4 Sales — Data from a Bold Software survey helps businesses develop their holiday online sales strategies, according to Website Magazine. 

Marketing – Have You Considered the Potential of e-Newsletters? — There are several benefits if you include e-Newsletters in your marketing mix. The most salient is that they’re a great way to achieve top-of-mind awareness with your customers. 

How Small Businesses Can Profit from Cyber Strategies — Yes, it’s become important for small businesses to capitalize on cyber strategies for profit. 

“Communications is at the heart of e-commerce and community.”

-Meg Whitman


Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.

Photo courtesy imagerymajestic at www.freedigitalphotos.net

Seattle business consultant Terry Corbell provides high-performance management services and strategies.