Terry Corbell, The Biz Coach
By Terry Corbell
Business Consultant

Good Blogs Have Nothing to Fear from Google’s Updates



Alarms bells are sounding all over the Internet after Google’s seemingly incessant algorithm updates. The search engine’s changes can be unnerving for bloggers, but there’s no reason to panic.

Use patience and tenacity to succeed.

On another page, I’ve written about the five factors to get peak Google results.

stockimagesBut you won’t benefit from obsessing about the right strategies, if you don’t focus on five tips:

1. Exemplary content with strategic keyword usage is vital.

Google has made it clear it wants to highlight the most relevant content.

Google places a high value on useful information.

The right keywords will attract users. If you write evergreen pieces, they’re often read two or three years later but will seem like fresh material to your users.

Even if there are dated details in a blog, they can be updated and noted as such. Then, it’s advantageous to promote your piece again via your social media.

2. Attract centers of influence.

It’s a good day when professionals ask permission to share your content and domain with their B2B customers. Also, it’s great when other bloggers cite your work, or when Twitter followers and LinkedIn connections promote your writing.

So write in a friendly but authoritative style.

3. Make full use of your social media.

Share your work on Facebook, LinkedIn, and Twitter. If you have enough space, ask your followers to re-tweet your tweets.

If you allow enough time, Twitter doesn’t like it, but you can Tweet your content in other dayparts to reach the maximum number of followers. All good blogs will insert social media buttons so readers can conveniently promote content.

4. Don’t get cute with links.

Google is very sensitive to disingenuous link building and sharing. Focus on writing great content to earn backlinks from credible sources.

So be patient but tenacious in pursuing your blogging goals.

From the Coach’s Corner, here are more detailed sources of information:

Checklist: 14 Strategies to Rock on GooglePeriodic changes in Google’s search criteria and algorithms have indeed hurt many Web sites. But it’s possible to bullet-proof your site’s prominence on Google by taking 14 precautions, which is worth your time and energy. Google has perennially owned about a 66 percent search-market share in the U.S. and a 90 percent share worldwide. 

Google Insights – 23 Key Questions about Your Web SiteGoogle has unveiled vital information about what it considers important for Web site ranking. Without divulging proprietary information, Google emphasized it’s all about value – quality for Internet users. In other words, there are no shortcuts for success. 

Google Speaks Out About Frequency vs. Value — Are you concerned about your Web site’s popularity on Google? Here’s how the search engine differs from users in Web site content value vs. frequency.

Google Details its Reasoning for Best Web Site Rankings — The world’s most popular search engine has released detailed information on how it evaluates and ranks Web sites. Released in November 2011, the information is still critical for domain success. Ordinarily, for proprietary reasons, Google is a bit guarded when discussing its algorithm processes. But a blog post by engineer Matt Cutts was unusually informative.

Download Speed Matters for WordPress Web Sites – 5 TipsActually, download speed matters on all Web sites. Even if your WordPress Web site has compelling content with graphics and pictures, image and user convenience are equally important. So your site’s download speed matters – a lot.

“Let me tell you the secret that has led me to my goal. My strength lies solely in my tenacity.”
-Louis Pasteur

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.

Photo courtesy of stockimages at www.freedigitalphotos.net


Seattle business consultant Terry Corbell provides high-performance management services and strategies.