By Terry Corbell
The Biz Coach
For Better Branding, Sales – The 6 Key Characteristics of a Logo
One key element for a company’s branding and sales that often gets short shrift is a great logo. Whether you’re an entrepreneur entering a brave new world or an established company needing profits, a great logo helps ensure top-of-mind awareness in a competitive marketplace.
For profits, size doesn’t matter but image and professionalism count.
Indeed, there’s a strong link between a simple logo and branding success.
For a world-class logo, here are the six key characteristics:
Uniqueness means telling your story. Create you own fonts to distinguish your logo from others. You want to stand out among the competition. Yes, you want a memorable logo, but the last thing you want is negative publicity and the expense of a lawsuit.
Keep it fresh. Look into the future. Your logo needs to be timeless in the face of changing times. It’s not always possible – sometimes logos need to be fine-tuned because of developing trends. If you decide to update your logo be sure, though, to keep the same basic concept (customers long remember a great logo).
Simplicity works. Don’t get too cute. A logo needs to be simple to be memorable. Here’s a trite phrase but apropos – “Less is more.”
Be artistic for visual appeal. Professionalism is important to avoid the look of being poorly planned. You want balance in color and fonts that don’t class with your objective.
A logo design should coincide with your targeting. Style, fonts and colors might be appropriate for one industry and profession, they aren’t suitable for others. A whimsical style is not suitable for professional service firms. And it must look good with your slogan.
It should be adaptable. Flexibility is important. There are occasions when you’ll to display your logo in different ways – whether it’s for a black-and-white motif, a small logo on business cards or a large rendition on a sign at a store location.
From the Coach’s Corner, here are more marketing tips:
- Overview: Marketing Plan Essentials For Best Results
- Strategies, Precautions When Expanding into a New Market
“Your goal is not to make an image. It’s to make a statement!”
– Tom Asacker
Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.