By Terry Corbell
The Biz Coach
Getting the Most from Your PR Requires 5 Basic Elements
Even in this advanced age of the digital economy, a sound public relations program remains one of your best marketing investments.
PR can give you power with an implied endorsement from the media.
Power means reaching the most quality prospects for a comparatively small investment. Moreover, it has lasting benefits if implemented with best practices, will help you to control perceptions about your business and give you a competitive edge.
Whether you are a do-it-yourselfer or hire a PR specialist, for the most- effective PR planning there are five strategies to implement.
Your plan should include these elements:
Be accurate in your appraisal – perform a SWOT analysis – your strengths, weaknesses, opportunities and threats. Share them with your PR professional.
Set objectives – thoroughly analyze what you need in the return on your investment. Ask for recommendations from your PR person.
Determine your PR budget – decide on the goals and how much investment is needed for success.
Be flexible – if you evaluate what’s worked, what hasn’t and why, this will serve as reminders to develop a new roadmap.
Be fully committed – Don’t make the mistake of delegating the important PR responsibility to a subordinate for coordination of your campaign. If you have a PR consultant, communicate regularly. Remember the PR buck stops with you or marketing executive.
So do the footwork and create a terrific story about your company.
From the Coach’s Corner, here are related PR resources:
- Need PR, But No Budget? Here’s How to Leverage News Media
- Fact Check on PR Newswire Advice – Some Inaccuracies
- Public Relations Expert Provides Crisis Management Tips
- Why B2B Marketers Like Content Marketing – Study
“The caterpillar does all the work but the butterfly gets all the publicity.”
Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.