Featured #1

Entrepreneur: You Can Avoid Using Expensive Research Tools

When it comes to product or service utility, your prospective customers will evaluate your offerings on several factors. True, you can use formal research tools to get your answers, such as focus groups or prototype testing. But as a cash-strapped entrepreneur you’ll want to save time and money. Right? Here’s how.

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Featured #2

By Watching Digital Marketing Trends, We Can Best Choose Priorities

True, marketing has evolved rapidly in the last quarter century. And yes, it’s important to be mindful of trends, especially in digital marketing — good and bad. Just like your finances, human resources and other aspects of your business, your Web site should be continuously... [Read more...]

Featured #3

Big Ticket Sales – Prevent Buyer’s Remorse with 4 Precautions

In big-ticket sales — from consulting services to information technology — customer emotions run high. Buyer’s remorse will cost you a big sale. To prevent buyer’s remorse, you need to be a calming influence in order for the customer to understand you’re... [Read more...]

Featured #4

Why Executives Emphasize Communication Training for Employees

Among human resources training priorities, employee communication is often now more important than skills, say many executives. Two-thirds of executives responding to a survey say communication skills are most needed by certain employees. That’s according to a 2014 study by... [Read more...]

Featured #5

Restaurants Need to Double-Down on Customer Loyalty in Q4

Restaurants need to strategize intensely on customer loyalty if they want to avert a massive decline in revenue in Q4. Why? Revenue for restaurants have been plummeting after Thanksgiving – as much as 45 percent, according to a 2014 study. “With all the excitement about... [Read more...]

Featured #6

Increase Profits by Hiring Talent with the Best Trait — Enthusiasm

Hire the right talent and you’ll be more profitable. So we hear a lot of management tips about conducting excellent job interviews. For example, before you announce the opening and start interviewing, know what you really need. Conduct an analysis of the job in-question... [Read more...]

Planning

Entrepreneur: You Can Avoid Using Expensive Research Tools

When it comes to product or service utility, your prospective customers will evaluate your offerings on several factors. True, you can use formal research tools to get your answers, such as focus groups or prototype testing. But as a cash-strapped entrepreneur you’ll want to save time and money. Right? Here’s how.

[Read more...]


Marketing / Sales

By Watching Digital Marketing Trends, We Can Best Choose Priorities

True, marketing has evolved rapidly in the last quarter century. And yes, it’s important to be mindful of trends, especially in digital marketing — good and bad.

[Read more...]



Wall Street

Marketing Lessons from Poor-Performing Wealth Investment Firms

Registered investment advisor (RIA) firms might want more clients, but 95 percent are lacking in marketing and business development. Worse, 70 percent don’t even have a strategic plan to grow.

[Read more...]


Operations

HR Management: 3 Values to Deliver Top Customer Service

The three values needed to achieve top customer service are easy-to-understand but arduous to achieve. But if your human resources program adopts and implements these values, you’ll achieve enviable organizational effectiveness – a high performance culture – for strong revenue.

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Finance

Marketing Lessons from Poor-Performing Wealth Investment Firms

Registered investment advisor (RIA) firms might want more clients, but 95 percent are lacking in marketing and business development. Worse, 70 percent don’t even have a strategic plan to grow.

[Read more...]


Human Resources

Why Executives Emphasize Communication Training for Employees

Among human resources training priorities, employee communication is often now more important than skills, say many executives. Two-thirds of executives responding to a survey say communication skills are most needed by certain employees.

[Read more...]


Tech

By Watching Digital Marketing Trends, We Can Best Choose Priorities

True, marketing has evolved rapidly in the last quarter century. And yes, it’s important to be mindful of trends, especially in digital marketing — good and bad.

[Read more...]


Public Policy

Now, ObamaCare Consultant Insults Small Businesses – 3rd Surfaced Video

Yet another scandalous video related to the ObamaCare deception has surfaced — this time insulting small businesses. In a newly released video, the ObamaCare architect, MIT Professor Jonathan Gruber, said he wrote tax credits into the ObamaCare bill — purportedly to benefit small businesses because “you gotta say you like small businesses in America or you’re a communist…”

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Biz Coach Terry Corbell – the business-performance consultant – provides Proven Solutions for Maximum Profits.